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Courses provide students with a thorough grounding in the fundamental skills and practices of Public Relations and Advertising. Courses establish a theoretical understanding of these fields as the primary means of persuasion in modern life, and emphasize their crucial role in culture. Students explore the dynamics that govern the development of Public Relations and Advertising, engage in critical evaluation of industry content, develop solid strategies and assessment tools, and acquire hands-on production skills. As students move through the program, they gain professional experience with on-campus and professional media agencies. Students will be able to: Create a wide variety of advertisements for magazines, newspapers and television. Manage advertising and public relations campaigns. Create campaigns for non-profit institutions. Plan events. Understand and apply international advertising and public relations media needs. Account for cultural differences and how they impact advertising or public relations.
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Courses provide students with a thorough grounding in the fundamental skills and practices of Public Relations and Advertising. Courses establish a theoretical understanding of these fields as the primary means of persuasion in modern life, and emphasize their crucial role in culture. Students explore the dynamics that govern the development of Public Relations and Advertising, engage in critical evaluation of industry content, develop solid strategies and assessment tools, and acquire hands-on production skills. As students move through the program, they gain professional experience with on-campus and professional media agencies. Students will be able to: Create a wide variety of advertisements for magazines, newspapers and television. Manage advertising and public relations campaigns. Create campaigns for non-profit institutions. Plan events. Understand and apply international advertising and public relations media needs. Account for cultural differences and how they impact advertising or public relations.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Information for Applicants from ChinaDuquesne University welcomes applicants from China. Our office regularly makes trips to China to visit with prospective students. We are also partners with Zinch.cn. Why Duquesne?1. Duquesne University is ranked #119 among National Universities (US News), the #43 Best Value School in the nation (US News), and is among the "The Best 376 Colleges" in the nation (US News - Duquesne University is a religious institution, though there are no requirements placed on students2. We offer a variety of programs, including: Business (ranked the #154 Best Undergraduate Business Program - US News), Natural and Biological Sciences, Pharmacy, Computer Programing, and Music3. Duquesne University graduates have recently gained admission to prestigious graduate programs such as New York University and University of Pennsylvania.4. Undergraduate students are not required to submit an IELTS or TOEFL score. We can also provide you with ESL (English as a Second Language) instruction when you arrive on campus.5. Experienced Office of International Programs - assists with housing, airport pickups, and Orientation.6. Rolling admissions - receive an admissions answer approximately 3 weeks after your application is complete. After acceptance, you are partnered with a current student from the same country or program that will answer any questions you may have.7. Located in Pittsburgh, Pennsylvania; campus is set overlooking the city. Campus is completely self-contained, but is only a five minute walk from all downtown Pittsburgh has to offer, including food, entertainment, and shopping
BA in Public Relations and Advertising
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Admission requirements
Exam Scores
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
PHD
Information for Applicants from ChinaDuquesne University welcomes applicants from China. Our office regularly makes trips to China to visit with prospective students. We are also partners with Zinch.cn. Why Duquesne?1. Duquesne University is ranked #119 among National Universities (US News), the #43 Best Value School in the nation (US News), and is among the "The Best 376 Colleges" in the nation (US News - Duquesne University is a religious institution, though there are no requirements placed on students2. We offer a variety of programs, including: Business (ranked the #154 Best Undergraduate Business Program - US News), Natural and Biological Sciences, Pharmacy, Computer Programing, and Music3. Duquesne University graduates have recently gained admission to prestigious graduate programs such as New York University and University of Pennsylvania.4. Undergraduate students are not required to submit an IELTS or TOEFL score. We can also provide you with ESL (English as a Second Language) instruction when you arrive on campus.5. Experienced Office of International Programs - assists with housing, airport pickups, and Orientation.6. Rolling admissions - receive an admissions answer approximately 3 weeks after your application is complete. After acceptance, you are partnered with a current student from the same country or program that will answer any questions you may have.7. Located in Pittsburgh, Pennsylvania; campus is set overlooking the city. Campus is completely self-contained, but is only a five minute walk from all downtown Pittsburgh has to offer, including food, entertainment, and shopping
Arts and Humanities (6)
B.A. in English
B.A. in Modern Languages
B.A. in Spanish
BA in Classical Civilization
BA in Classical Greek
BA in Classical Languages
BA in Classical Latin
BA in History
BA in Philosophy
BA in Theater Arts
Bachelor of Music in Music Technology
Bachelor of Music in Performance
Bachelor of Music with Elective Studies in Business
Business and Management (6)
BA in Corporate Communication
BA in Public Relations and Advertising
Bachelor of Science in Business Administration in Accounting
Bachelor of Science in Business Administration in Economics
Bachelor of Science in Business Administration in Finance
Bachelor of Science in Business Administration in International Business
Bachelor of Science in Business Administration in Management
Bachelor of Science in Business Administration in Marketing
Bachelor of Science in Business Administration in Sports Marketing
Bachelor of Science in Organizational Leadership
Engineering and Technology (6)
B.A. in Physics / B.S. in Engineering - Binary Engineering Program
BA in Digital Media Arts - Web Development
BA, BS in Computer Science
Bachelor of Science in Business Administration in Information Systems Management
Bachelor of Science in Computer Systems Technology
Life Sciences and Medicine (6)
B.A. in Biochemistry
B.S. in Biochemistry
B.S. in Biological Sciences
BA in Psychology
Bachelor of Science in Behavioral Science
Bachelor of Science in Health Management Systems
Bachelor of Science in Music Therapy
Bachelor of Science in Nursing
Natural Sciences (6)
B.S. in Chemistry
Bachelor of Arts in Mathematics
Bachelor of Arts in Physics
Bachelor of Science in Environmental Chemistry
Bachelor of Science in Mathematics
Bachelor of Science in Physics
Social Sciences and Management (6)
B.S. Ed. Middle Level (Grades 4-8) Education
B.S. Ed. Secondary Level Program
BA in Digital Media Arts - Multimedia Development
BA in International Relations
BA in Liberal Arts
BA in Multiplatform Journalism
BA in Political Science
BA in Rhetoric
BA in Sociology
BA in Theology
Bachelor of Arts in Integrated Marketing Communication
Bachelor of Arts in Music
Bachelor of Science in Athletic Training (BSAT)
Bachelor of Science in Business Administration in Entrepreneurship
Bachelor of Science in Business Administration in Supply Chain Management
Bachelor of Science in Music Education
Arts and Humanities (7)
Master of Arts in English
Master of Music in Music Technology
Master of Music in Performance
Masters (M.A.) in Philosophy
Business and Management (7)
M.S. in Pharmacy Administration
Master of Science in Leadership
Master of Science in Management (MSM)
Engineering and Technology (7)
Master of Science in Information Systems Management (MS-ISM)
Master of Science in Media Arts and Technology
Life Sciences and Medicine (7)
M.S. in Pharmaceutics
M.S. in Pharmacology
M.S.Ed. Child Psychology
M.S.Ed. in School Counseling
MS in Speech-Language Pathology
Master of Health Management Systems
Master of Science in Biotechnology
Master of Science in Education (M.S.Ed.) in Marriage and Family Counseling
Master of Science in Education (M.S.Ed.) in School Counseling for Certified Teachers
Master of Science in Occupational Therapy
Natural Sciences (7)
M.S. in Computational Mathematics
M.S. in Medicinal Chemistry
Master of Science in Environmental Science and Management
Others (7)
MS in Accountancy
Social Sciences and Management (7)
M.S.Ed. Special Education - Cognitive, Behavior, Physical/Health Disabilities (CBP/HD)
M.S.Ed. Special Education - Community and Special Education Support (CSES)
M.S.Ed. in Early Level PreK-4
M.S.Ed. in Educational Studies
M.S.Ed. in Educational Studies
M.S.Ed. in Reading and Language Arts
M.S.Ed. in Secondary Education
MA in Religious Education
Master of Arts in Pastoral Ministry
Master of Arts in Theology
Master of Music in Music Education
Master of Science in Education (M.S.Ed.) in Clinical Mental Health Counseling
Master of Science in Sports Business (MSSB)
Arts and Humanities (4)
PhD - Doctor of Philosophy in English Literature
PhD - Doctor of Philosophy in Philosophy
Life Sciences and Medicine (4)
Doctor of Nursing Practice (DNP) Program
Doctorate (Psy.D.) in School Psychology
Doctorate in Occupational Therapy
PhD - Doctor of Philosophy in Biological Sciences
PhD - Doctor of Philosophy in Chemistry and Biochemistry
PhD - Doctor of Philosophy in Clinical Psychology
PhD - Doctor of Philosophy in Healthcare Ethics and DHCE
PhD - Doctor of Philosophy in Nursing
PhD - Doctor of Philosophy in Nursing Ethics
PhD - Doctor of Philosophy in Pharmaceutics
PhD - Doctor of Philosophy in Pharmacology
PhD - Doctor of Philosophy in Rehabilitation Science
PhD - Doctor of Philosophy in School Psychology
PhD - Doctor of Philosophy in Special Education
Natural Sciences (4)
PhD - Doctor of Philosophy in Medicinal Chemistry
Social Sciences and Management (4)
Juris Doctor (J.D.)
PhD - Doctor of Philosophy in Counselor Education
PhD - Doctor of Philosophy in Rhetoric
PhD - Doctor of Philosophy in Systematic Theology