MSc in Marketing Program By The Chinese University of Hong Kong, Shenzhen |Top Universities

MSc in Marketing

Location

The Chinese University of Hong Kong, Shenzhen, Shenzhen, China (Mainland)
Get more details Shortlist
Shortlist
Program Duration

24 monthsProgram duration

Tuitionfee

30,527 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The MSc Marketing program aims to train future marketing leaders who are capable of combining theory and practice, tradition and technology, intuition and analysis, localization concepts and global perspectives. The students will not only learn to be creative, but also marketers who use data. The marketing program aims to train future marketing leaders who are capable of combining theory and practice, tradition and technology, intuition and analysis, localization concepts and global perspectives. The biggest feature of the project is the introduction of AI professional direction. As Asia's leading AI marketing master's program, the program has 5 "data" related courses in 7 compulsory courses-marketing research in the digital age, big data marketing strategy, marketing communication in the digital age, digital and social Media marketing, customer relationship management; and the optional courses are in addition to the classic marketing courses, and achieve marketing effects from artificial intelligence, Internet of Things and retail technology, data mining and analysis.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The MSc Marketing program aims to train future marketing leaders who are capable of combining theory and practice, tradition and technology, intuition and analysis, localization concepts and global perspectives. The students will not only learn to be creative, but also marketers who use data. The marketing program aims to train future marketing leaders who are capable of combining theory and practice, tradition and technology, intuition and analysis, localization concepts and global perspectives. The biggest feature of the project is the introduction of AI professional direction. As Asia's leading AI marketing master's program, the program has 5 "data" related courses in 7 compulsory courses-marketing research in the digital age, big data marketing strategy, marketing communication in the digital age, digital and social Media marketing, customer relationship management; and the optional courses are in addition to the classic marketing courses, and achieve marketing effects from artificial intelligence, Internet of Things and retail technology, data mining and analysis.

Admission requirements

Undergraduate

79+
3+
6.5+
2 Years
Sep

Tuition fee and scholarships

Domestic Students

30,527 USD
-

International Students

30,527 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

Currently, 18 undergraduate programs are offered in CUHK-Shenzhen:

  • Marketing and Communication
  • Global Business Studies
  • Economics
  • Finance
  • Professional Accountancy
  • Financial Engineering
  • Electronic Information Engineering
  • New Energy Science and Engineering
  • Mathematics and Applied Mathematics
  • Statistics
  • Computer Science and Engineering
  • Data Science and Big Data Technology
  • Bioinformatics
  • Biomedical Science and Engineering
  • Translation
  • Applied Psychology
  • English
  • Art Performance*

*Requirements of Art Performance is to be confirmed


Domestic students would follow this process to gain entry at the university. Prospective students need: 

  • Excellent score in their national college entrance examination or other widely accepted standardized examinations
  • Personal statement
  • Academic transcripts
  • An acceptable score in an English proficiency test are also required


International students can apply here. 


The tuition fee for local and international students is 95000 RMB per academic year.
Scholarships are available, and students also have the opportunity to join work-study programs offered by various schools and offices at the university. Work-Study Plan (up to 1000 RMB/month)

International students can apply to undergraduate programs via the online application system.

School of Data Science (7)

BA in English Studies

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BA in Translation

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BSc in Applied Psychology

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Bioinformatics

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Biomedical Engineering

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Pharmaceutical Science

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Economics

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Finance

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Financial Engineering

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Global Business Studies

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Marketing and Communication

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Professional Accounting

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Clinical Medicine

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Composition

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Dance

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Music Performance

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Musicology

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Chemistry

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Electronic Information Engineering

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Mathematics and Applied Mathematics

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New Energy Science and Engineering

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Shenzhen Finance Institute (SFI) has collaborated with CUHK-Shenzhen to offer Master’s programs. 

SFI offers six full-time Master of Science programs in finance, economics, accounting, data science, marketing and information management and business analytics, and two part-time Master of Science programs in finance and business management.


Learn about  Master of Science Programme in Finance at SFI here.

Discover postgraduate entry requirements here.


Tuition is the same for both local and international students and is above RMB 200,000 for all SFI programs (depending on the program and length). For example, MSc in Finance is 258,000 RMB for 18 months.

Scholarships are provided for both local and international students. Merit-based Entrance Scholarships are granted to qualified candidates; Scholarship for Academic Excellence will be awarded subjected to satisfactory academic performance.

Applicants should submit their applications and upload documents via the Online System for Applicants of Postgraduate Programs. Applicants are required to pay a non-refundable application fee of RMB 300.



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