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Bachelor of Business Administration in Luxury Marketing
Dubai Campus, Dubai, United Arab Emirates
48 monthsProgram duration
20,004 USDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The “new” luxury is not only about quality, uniqueness and status, it’s also about affluence and experience. Those who are passionate to defy the norms, who love to communicate with the world, who pay attention to details and aspire to enter a world that is not accessible to non- specialists, will find themselves attracted to the world of luxury marketing where the traditional principles of mass marketing do not follow through.
Our BBA in Luxury Marketing program will provide you with industry-specific insights into the marketing of luxury goods, such as a product’s unique characteristics, different pricing strategies, retailing and channel management as well as integrative brand promotion. It will also provide you with an understanding of different types of luxury consumers and consumer profiles, as well as their purchasing motivations.
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The “new” luxury is not only about quality, uniqueness and status, it’s also about affluence and experience. Those who are passionate to defy the norms, who love to communicate with the world, who pay attention to details and aspire to enter a world that is not accessible to non- specialists, will find themselves attracted to the world of luxury marketing where the traditional principles of mass marketing do not follow through.
Our BBA in Luxury Marketing program will provide you with industry-specific insights into the marketing of luxury goods, such as a product’s unique characteristics, different pricing strategies, retailing and channel management as well as integrative brand promotion. It will also provide you with an understanding of different types of luxury consumers and consumer profiles, as well as their purchasing motivations.
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
CUD offers 23 undergraduate programs in English, two undergraduate programs in Arabic and six graduate programs. Here are the undergraduate admissions requirements.
Undergraduate courses and programs span across:
The UAE High School Certificate, or its equivalent, is required with an average score of 60 percent or more (see the Program Specific Requirements section for more information).
Undergraduate fees vary between programs. Check out CUD’s website for accurate info.
Tuition fees for local and international students are the same.
Scholarships are available to all students.
International students apply for undergraduate programs at CUD in the same way that local UAE residents applies:
Arts and Humanities (5)
Bachelor of Architecture
Bachelor of Science in Architectural Studies
Bachelor of Science in Interior Design
Business and Management (5)
Bachelor of Business Administration in Accounting and Finance
Bachelor of Business Administration in Events and Tourism Management
Bachelor of Business Administration in Forensic Accounting
Bachelor of Business Administration in International Business
Bachelor of Business Administration in Luxury Marketing
Bachelor of Business Administration in Marketing
Bachelor of Business Administration in e-Business
Engineering and Technology (5)
Bachelor of Computer and Networking Engineering Technology
Bachelor of Science in Computer Science
Bachelor of Science in Cyber Security
Bachelor of Science in Electrical Engineering - Electronics
Bachelor of Science in Electrical Engineering - Mechatronics
Bachelor of Science in Electrical Engineering - Telecommunication
Bachelor of Science in Software Design
Life Sciences and Medicine (5)
Bachelor of Arts in Psychology
Bachelor of Science in Public Health - Environmental Health Management
Bachelor of Science in Public Health - Health Administration
Social Sciences and Management (5)
Bachelor of Arts in Communication - Advertising and Integrated Marketing Communications
Bachelor of Arts in Communication - Digital Media and Journalism
Bachelor of Arts in Communication - Public Relations
Bachelor of Arts in Creative Industries
Bachelor of Business Administration in Human Resource Management
Bachelor of Business Administration in Operations and Supply Chain Management
Bachelor of Business Administration in Sports Management
There are six graduate programs available at CUD, including:
Here are the postgraduate admissions requirements.
Fees vary between programs. Visit CUD’s website to find the accurate info about postgraduate fees.
Tuition fees for local and international students are the same.
Scholarships are available to all students.
International students apply for graduate programs at CUD in the same way that a local UAE resident applies. There are two ways to complete an application form:
Engineering and Technology (1)
Master in Information Technology Management
Full-Time MBA (1)
Master of Business Administration in Double Concentration
Master of Business Administration in Finance
Master of Business Administration in General Management
Master of Business Administration in Human Resource Management
Master of Business Administration in Marketing