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The rise of competitive pressure and the spread of digital technologies have increased the importance of marketing in organizations and broadened its areas of competence. Following this evolution, this program offers a multi-disciplinary curriculum, with the aim of providing a solid background in each macro-area of marketing: market analysis, consumer behavior knowledge, development of strategic marketing decisions, evaluation of financial and competitive marketing performances. In addition to lectures, courses use teaching methods that include contributions from outstanding professionals, onsite company visits, business case discussions, workgroups and participation in international competitions organized mainly by large corporations. The program delivers a global background that merges theoretical knowledge with applying that knowledge to real contexts and soft skills. Career opportunities include a wide range of marketing related roles across all industries, in manufacturing and services, as well as at companies specialized in some marketing activities, such as consulting firms, marketing research companies and media agencies.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The rise of competitive pressure and the spread of digital technologies have increased the importance of marketing in organizations and broadened its areas of competence. Following this evolution, this program offers a multi-disciplinary curriculum, with the aim of providing a solid background in each macro-area of marketing: market analysis, consumer behavior knowledge, development of strategic marketing decisions, evaluation of financial and competitive marketing performances. In addition to lectures, courses use teaching methods that include contributions from outstanding professionals, onsite company visits, business case discussions, workgroups and participation in international competitions organized mainly by large corporations. The program delivers a global background that merges theoretical knowledge with applying that knowledge to real contexts and soft skills. Career opportunities include a wide range of marketing related roles across all industries, in manufacturing and services, as well as at companies specialized in some marketing activities, such as consulting firms, marketing research companies and media agencies.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Undergraduate programs usually last three years: only the World Bachelor in Business, jointly developed in partnership with the Marshall School of Business – University of Southern California and the Hong Kong University of Science and Technology, is a four-year program.
A Bocconi MSc program will provide you with the opportunity to study at a university that is highly placed in the most prestigious international rankings, benefit from a complete learning experience, take advantage of our preferential relations with top employers worldwide, apply for one of the international opportunities offered by our network of partner schools, enjoy an international experience in Milan, the Italian capital of finance, fashion and design
MSc in Marketing Management
Bocconi University Campus, Milan, Italy
# 7QS Subject Rankings
24 monthsProgram duration
18,000 EURTuition Fee/year
27 May, 2025Application Deadline
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission requirements
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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Undergraduate programs usually last three years: only the World Bachelor in Business, jointly developed in partnership with the Marshall School of Business – University of Southern California and the Hong Kong University of Science and Technology, is a four-year program.
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A Bocconi MSc program will provide you with the opportunity to study at a university that is highly placed in the most prestigious international rankings, benefit from a complete learning experience, take advantage of our preferential relations with top employers worldwide, apply for one of the international opportunities offered by our network of partner schools, enjoy an international experience in Milan, the Italian capital of finance, fashion and design
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