Bachelor of Arts/Bachelor of Science in Marketing

Shortlist

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

When you wear your favorite outfit, sip your latte, or download that catchy song of the moment, you are touching the result of marketing. Behind the design of the clothing, the roasted flavor of your coffee, and the interface of your music website are creative brand managers, savvy market researchers, and problem-solving sales reps, along with scores of other strategic marketers. They delve deep into consumer lifestyles, they identify niche markets, and they analyze consumer insights to understand how consumers interact with the world and use the products that they encounter. A marketing degree explores all this and more. Youâ€™ll be exposed to advertising and sales, analyzing customer needs, securing information needed to design and produce goods or services that match buyer expectations, and creating and maintaining relationships with customers and suppliers. Major Essentials The marketing undergraduate major consists of at least 120 credits divided into four groups of courses: the University Core Curriculum a set of 14 undergraduate business foundation courses: 42 credit hours specialized marketing course work including four core marketing courses totaling 12 hours and 15 hours chosen from a list of marketing electives: 27 credit hours general electives to round out your degree Career Opportunities with This Major The American Marketing Association defines it as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals." So, thatâ€™s just about everything. It starts before a product is even conceived and keeps on going through fulfillment and customer service. There's a long list of career opportunities for marketing graduates, including: account executive advertising sales business-to-business marketing distribution management insurance sales Internet marketing manufacturer representation marketing communications marketing research

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Admission requirements

Exam Scores

TOEFL

79+

IELTS

Tuition fee and scholarships

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

More programs from the university

Each year, more than 800 international students, both graduate and undergraduate, attend Ball State for our - affordable cost of attendance - availability of scholarships and assistantships - breadth of educational programs - ranked and recognized academic programs and reputation for academic excellence - friendly and welcoming campus environment - top-notch facilities and technology - comfortable residence halls - convenient dining facilities - extensive library collections - more than 300 student organizations - calendar full of activities and entertainment For students from Europe of South Asia, interested in learning more about Ball State University.

Bachelor of Arts/Bachelor of Science in Marketing

MarketingMain Subject Area

Program overview

Main Subject

Degree

Study Level

Program overview

Main Subject

Degree

Study Level

Admission requirements

Exam Scores

Tuition fee and scholarships

Scholarships

In this guide you will find:

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