BA (Hons) in Marketing Management with a Specialism in e-Business 36 months Undergraduate Program By Asia Pacific University of Technology and Innovation (APU) Malaysia |Top Universities
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BA (Hons) in Marketing Management with a Specialism in e-Business

Location

APU Campus, Kuala Lumpur, Malaysia
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Shortlist
Program Duration

36 monthsProgram duration

Tuitionfee

7,602 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The BA (Hons) in Marketing Management with a Specialism in e-Business programme is specifically designed to provide students with: An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations; A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world; Exposure to theoretical and practical issues of conducting business over the internet and the Web; and A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues. Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment. Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Program overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The BA (Hons) in Marketing Management with a Specialism in e-Business programme is specifically designed to provide students with: An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations; A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world; Exposure to theoretical and practical issues of conducting business over the internet and the Web; and A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues. Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment. Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Admission requirements

5.5+
46+
51+
3 Years
Jul
Sep

Tuition fee and scholarships

Domestic Students

7,521 USD
-

International Students

7,602 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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A list of available scholarships around the world

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More programs from the university

The Bachelor (Hons) degree programmes at APU provide a range of disciplines in the areas of Computing & Technology, Business, Actuarial Studies, Banking & Finance, Accounting, Engineering, Design, Computer Games Development, International Relations, Psychology and Media. All programmes are conducted based on real world learning approaches and curriculum design that focus on enhancing your employability upon graduation.

In line with the Industrial Revolution 4.0, we at APU develop and execute our own IR4.0 Framework, through programmes that set Technology as a common core. The APU IR4.0 Framework  aims to future-proof the global workforce, in which graduates of this digital workforce are industry-ready, capable and are competent to remain competitive globally.

Areas of Studies:

Arts and Humanities (6)

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BA (Hons) in Business Management with a Specialism in e-Business

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BA (Hons) in International Business Management

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BA (Hons) in Marketing Management

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BA (Hons) in Marketing Management with a Specialism in Digital Marketing

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BA (Hons) in Marketing Management with a Specialism in e-Business

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Bachelor in Banking & Finance (Hons)

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Bachelor in Banking and Finance (Hons) with a Specialism in Financial Technology

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Bachelor in Banking and Finance (Hons) with a Specialism in Investment Analytics

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Bachelor of Accounting and Finance (Honours)

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Bachelor of Accounting and Finance (Honours) with a Specialism in Accounting Technology

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Bachelor of Accounting and Finance (Honours) with a Specialism in Forensic Accounting

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Bachelor of Accounting and Finance (Honours) with a Specialism in Forex and Investments

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Certificate in Administrative Skills (CAS)

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Diploma in Accounting

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Diploma in Business Administration

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Diploma in Business Information Technology

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Foundation Programme (Business & Finance)

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BEng in Electrical & Electronic Engineering with Honours

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BEng in Mechatronic Engineering with Honours

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BSc (Hons) in Computer Games Development

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BSc (Hons) in Computer Science

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BSc (Hons) in Computer Science (Cyber Security)

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BSc (Hons) in Computer Science with a Specialism in Data Analytics

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BSc (Hons) in Computer Science with a Specialism in Digital Forensics

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BSc (Hons) in Information Technology

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BSc (Hons) in Information Technology with a Specialism in Business Information Systems

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BSc (Hons) in Information Technology with a Specialism in Cloud Engineering

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BSc (Hons) in Information Technology with a Specialism in Digital Transformation

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BSc (Hons) in Information Technology with a Specialism in Financial Technology (FinTech)

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BSc (Hons) in Information Technology with a Specialism in Information System Security

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BSc (Hons) in Information Technology with a Specialism in Internet of Things (IOT)

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BSc (Hons) in Information Technology with a Specialism in Mobile Technology

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BSc (Hons) in Multimedia Technology

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BSc (Hons) in Multimedia Technology with a Specialism in VR/AR

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BSc (Hons) in Software Engineering

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Certificate in Information & Communication Technology (CICT)

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Diploma in Electrical & Electronic Engineering

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Diploma in Information & Communication Technology with a Specialism in Interactive Technology

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Diploma in Information & Communication Technology with a Specialism in Software Engineering

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Foundation Programme (Computing & Technology)

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BSc (Hons) in Psychology

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BSc (Hons) in Actuarial Studies

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BSc (Hons) in Actuarial Studies with a Specialism in Data Analytics

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BA (Hons) in Digital Advertising

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BA (Hons) in Human Resource Management

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BA (Hons) in International Relations

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BA (Hons) in Media and Communication Studies

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Diploma in International Studies

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The School of Postgraduate Studies at APU is an established school for postgraduate education.

The school has a strong presence in the industry and is an obvious choice among professionals seeking to enhance their career and lifelong learning opportunities from Masters to PHD. The school offers a variety of specialised programmes. Our programmes are very much industry driven and relevant ensuring that our graduates are global citizens and industry ready. Alumni of the school have progressed into a number of significant careers in leading multinational technology based companies.

In line with APU’s vision, the school aims to enhance lifelong learning opportunities by being a leading provider of high quality and innovative postgraduate education in computing, business and technology. The school also aims to be a contributor to research at the national and international level. This is emphasised by our mission to provide high quality and internationally recognised and benchmarked postgraduate education and to be recognised for innovative facilitation of graduate study and educational activities.

Undergrad programs 28663