Home
Universities
Aarhus University
MSc in Economics and Business Administration - Marketing Analytics and Strategy
Thanks for visiting TopUniversities.com today! So that we can show you the most relevant information, please select the option that most closely relates to you.
Your input will help us improve your experience.
Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
Already have an account? Sign in
We use Necessary cookies to make our website work. We’d also like to set optional Functional cookies to gather anonymous site visitation data and Advertising cookies to help us understand which content our visitors value the most. By enabling these cookies, you can help us provide a better website for you. These will be set only if you accept.More information about the cookies we use can be found here Cookies Policy
MSc in Economics and Business Administration - Marketing Analytics and Strategy
Aarhus Campus, Aarhus, Denmark
# 151-200QS Subject Rankings
24 monthsProgram duration
10,000 EURTuition Fee/year
YesScholarships
Program overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Read more technologies, a rapidly evolving and complex business environment, and the crucial integration of sustainability and diversity aspects into company’s value creation, the programme is built on three main pillars: (1) strategic thinking and management, (2) evidence-based decision-making and (3) the interplay of marketing & society.
This programme delves into decision-making in marketing management, weaving together aspects of a company's business portfolio, competitor dynamics, and macro-environmental trends. It embraces a comprehensive view of marketing management, as a holistic approach to creating, communicating, delivering, and exchanging valuable offerings with a broad societal impact. In this broad perspective, marketing is about marketing-oriented management that extends its focus to external stakeholders and societal responsibilities. At the heart of this understanding is the recognition that customers are the centre of a dynamic and connected ecosystem. In said ecosystem, the emphasis is not only on managing the conventional marketing mix but also on consistently designing (connected) customer experiences to achieve and sustain long-term customer loyalty. In a world where customer relationships are evolving into interconnected, omnichannel, seamless, personalised, and even anthropomorphised relationships, the programme addresses both the benefits and challenges involved in building and maintaining enduring, profit-maximising customer relationships.
Drawing on our internationally renowned marketing faculty with its leading experts in digital transformation, marketing management, brand management, marketing analytics and sustainability, the Marketing Analytics and Strategy programme provides a unique and progressive perspective — one where cutting-edge marketing thinking seamlessly interconnects with (i) the latest developments in technology and marketing management, (ii) data-driven decision-making for business, and (iii) the societal impact on business decision and value co-creation.
SOCIAL AND ACADEMIC ACTIVITIES
Aarhus BSS hosts a rich and varied programme of activities for you as a student, both study-related and social. Our many student associations host events ranging from lectures and company events to career days and sports days, Friday bars, and celebrations, so there is plenty of scope for meeting and networking with like- minded people, discovering new areas of academic interest, and socialising with fellow students.
CAREERS
The Marketing Analytics and Strategy programme provides you with the analytical and academic skills of a research-based higher education and is your gateway to a wide range of national and international management careers within the private and public sector, including:
• Product and brand management • Customer experience management • Consumer and market research • Communication and digital strategies • Consulting • Digital transformation and sustainability
AARHUS BSS
Aarhus BSS (School of Business and Social Sciences) is one of the five faculties at Aarhus University. Aarhus BSS ranks among the largest business schools in Europe, encompassing both traditional business and social science disciplines in its broad academic portfolio. Aarhus BSS holds the distinguished AACSB, AMBA and EQUIS accreditations and is thus a Triple Crown School.
LEARNING IN AN INTERNATIONAL CONTEXT
At Aarhus BSS, we conduct research and teaching at the highest academic level. We provide our students with the exact knowledge, skills and experience that are essential for engaging in professional business activities in a global marketplace.
Our broad portfolio enables us to attract researchers, lecturers and students from all over the world. With their help, we have built an international environment that promotes the exchange of different academic and cultural views and fosters new experiences and friendships.
We encourage our students to take a semester abroad at one of the school’s approximately three hundred partner universities around the world. Studying abroad is an excellent opportunity to expand your horizons academically, culturally and personally. It is also a great opportunity for you to acquire valuable international experience and qualifications that are in high demand in companies and organisations everywhere.
Read less
Program overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Read more technologies, a rapidly evolving and complex business environment, and the crucial integration of sustainability and diversity aspects into company’s value creation, the programme is built on three main pillars: (1) strategic thinking and management, (2) evidence-based decision-making and (3) the interplay of marketing & society.
This programme delves into decision-making in marketing management, weaving together aspects of a company's business portfolio, competitor dynamics, and macro-environmental trends. It embraces a comprehensive view of marketing management, as a holistic approach to creating, communicating, delivering, and exchanging valuable offerings with a broad societal impact. In this broad perspective, marketing is about marketing-oriented management that extends its focus to external stakeholders and societal responsibilities. At the heart of this understanding is the recognition that customers are the centre of a dynamic and connected ecosystem. In said ecosystem, the emphasis is not only on managing the conventional marketing mix but also on consistently designing (connected) customer experiences to achieve and sustain long-term customer loyalty. In a world where customer relationships are evolving into interconnected, omnichannel, seamless, personalised, and even anthropomorphised relationships, the programme addresses both the benefits and challenges involved in building and maintaining enduring, profit-maximising customer relationships.
Drawing on our internationally renowned marketing faculty with its leading experts in digital transformation, marketing management, brand management, marketing analytics and sustainability, the Marketing Analytics and Strategy programme provides a unique and progressive perspective — one where cutting-edge marketing thinking seamlessly interconnects with (i) the latest developments in technology and marketing management, (ii) data-driven decision-making for business, and (iii) the societal impact on business decision and value co-creation.
SOCIAL AND ACADEMIC ACTIVITIES
Aarhus BSS hosts a rich and varied programme of activities for you as a student, both study-related and social. Our many student associations host events ranging from lectures and company events to career days and sports days, Friday bars, and celebrations, so there is plenty of scope for meeting and networking with like- minded people, discovering new areas of academic interest, and socialising with fellow students.
CAREERS
The Marketing Analytics and Strategy programme provides you with the analytical and academic skills of a research-based higher education and is your gateway to a wide range of national and international management careers within the private and public sector, including:
• Product and brand management • Customer experience management • Consumer and market research • Communication and digital strategies • Consulting • Digital transformation and sustainability
AARHUS BSS
Aarhus BSS (School of Business and Social Sciences) is one of the five faculties at Aarhus University. Aarhus BSS ranks among the largest business schools in Europe, encompassing both traditional business and social science disciplines in its broad academic portfolio. Aarhus BSS holds the distinguished AACSB, AMBA and EQUIS accreditations and is thus a Triple Crown School.
LEARNING IN AN INTERNATIONAL CONTEXT
At Aarhus BSS, we conduct research and teaching at the highest academic level. We provide our students with the exact knowledge, skills and experience that are essential for engaging in professional business activities in a global marketplace.
Our broad portfolio enables us to attract researchers, lecturers and students from all over the world. With their help, we have built an international environment that promotes the exchange of different academic and cultural views and fosters new experiences and friendships.
We encourage our students to take a semester abroad at one of the school’s approximately three hundred partner universities around the world. Studying abroad is an excellent opportunity to expand your horizons academically, culturally and personally. It is also a great opportunity for you to acquire valuable international experience and qualifications that are in high demand in companies and organisations everywhere.
Read less
Admission Requirements
Tuition Fee and Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
QS subject rankings
Subject: Business and Management Studies
Ranking criteria
More programs from the university
Business and Management (3)
BSc in Economics and Business Administration (Campus Aarhus)
BSc in Economics and Business Administration (Campus Aarhus)
BSc in Economics and Business Administration (Campus Herning)
BSc in Economics and Business Administration (Campus Herning)
Bachelor of Science Economics and Buisness Administration
Bachelor of Science Economics and Buisness Administration
Engineering and Technology (3)
BSc in Computer Science
BSc in Computer Science
BSc in Data Science
BSc in Data Science
BSc in IT Product Development
BSc in IT Product Development
Life Sciences and Medicine (1)
BSc in Cognitive Science
BSc in Cognitive Science
Arts and Humanities (3)
MA in English
MA in English
MA in Intercultural Studies
MA in Intercultural Studies
MA in Linguistics
MA in Linguistics
Business and Management (20)
MSc in Business Administration
MSc in Business Administration
MSc in Business Administration - Business Psychology
MSc in Business Administration - Business Psychology
MSc in Business Administration – Business Innovation
MSc in Business Administration – Business Innovation
MSc in Economics
MSc in Economics
MSc in Economics and Business Administration - Business Intelligence
MSc in Economics and Business Administration - Business Intelligence
MSc in Economics and Business Administration - Commercial and Retail Management
MSc in Economics and Business Administration - Commercial and Retail Management
MSc in Economics and Business Administration - Digital Business Management
MSc in Economics and Business Administration - Digital Business Management
MSc in Economics and Business Administration - Finance
MSc in Economics and Business Administration - Finance
MSc in Economics and Business Administration - Finance and International Business
MSc in Economics and Business Administration - Finance and International Business
MSc in Economics and Business Administration - Innovation Management
MSc in Economics and Business Administration - Innovation Management
MSc in Economics and Business Administration - International Business
MSc in Economics and Business Administration - International Business
MSc in Economics and Business Administration - International Business Development
MSc in Economics and Business Administration - International Business Development
MSc in Economics and Business Administration - International Economic Consulting
MSc in Economics and Business Administration - International Economic Consulting
MSc in Economics and Business Administration - Management Accounting and Control
MSc in Economics and Business Administration - Management Accounting and Control
MSc in Economics and Business Administration - Marketing Analytics and Strategy
MSc in Economics and Business Administration - Marketing Analytics and Strategy
MSc in Economics and Business Administration - Operations and Supply Chain Analytics
MSc in Economics and Business Administration - Operations and Supply Chain Analytics
MSc in Economics and Business Administration - Strategic Value Chain Management
MSc in Economics and Business Administration - Strategic Value Chain Management
MSc in Economics and Business Administration - Strategy, Organisation and Leadership
MSc in Economics and Business Administration - Strategy, Organisation and Leadership
MSc in Engineering - Technology Based Business Development
MSc in Engineering - Technology Based Business Development
Master of Science Economics and Business Administration
Master of Science Economics and Business Administration
Engineering and Technology (9)
MSc in Biotechnology and Chemical Engineering
MSc in Biotechnology and Chemical Engineering
MSc in Civil and Architectural Engineering
MSc in Civil and Architectural Engineering
MSc in Computer Engineering
MSc in Computer Engineering
MSc in Computer Science
MSc in Computer Science
MSc in Data Science
MSc in Data Science
MSc in Electrical Engineering
MSc in Electrical Engineering
MSc in IT Product Development
MSc in IT Product Development
MSc in Mechanical Engineering
MSc in Mechanical Engineering
MSc in Quantum Technologies and Engineering (QuanTEEM) (Erasmus Mundus)
MSc in Quantum Technologies and Engineering (QuanTEEM) (Erasmus Mundus)
Life Sciences and Medicine (7)
MSc in Agro-Environmental Management
MSc in Agro-Environmental Management
MSc in Agrobiology
MSc in Agrobiology
MSc in Bioinformatics
MSc in Bioinformatics
MSc in Biology
MSc in Biology
MSc in Cognitive Science
MSc in Cognitive Science
MSc in Molecular Biology
MSc in Molecular Biology
MSc in Molecular Nutrition and Food Technology
MSc in Molecular Nutrition and Food Technology
Natural Sciences (9)
MSc in Chemistry
MSc in Chemistry
MSc in Geoscience
MSc in Geoscience
MSc in Mathematics
MSc in Mathematics
MSc in Mathematics-Economics
MSc in Mathematics-Economics
MSc in Medicinal Chemistry
MSc in Medicinal Chemistry
MSc in Nanoscience
MSc in Nanoscience
MSc in Physics
MSc in Physics
MSc in Science Studies
MSc in Science Studies
MSc in Soils and Global Change (Erasmus Mundus)
MSc in Soils and Global Change (Erasmus Mundus)
Social Sciences and Management (7)
MA in Children's Literature, Media & Cultural Entrepreneurship (Erasmus Mundus)
MA in Children's Literature, Media & Cultural Entrepreneurship (Erasmus Mundus)
MA in European Studies
MA in European Studies
MA in Journalism, Media and Globalisation (Erasmus Mundus)
MA in Journalism, Media and Globalisation (Erasmus Mundus)
MA in Sustainable Heritage Management
MA in Sustainable Heritage Management
MSc in Anthropology - Visual Anthropology
MSc in Anthropology - Visual Anthropology
MSc in Human Security
MSc in Human Security
MSc in Statistics
MSc in Statistics
Arts and Humanities (4)
Art, Literature and Cultural Studies
Art, Literature and Cultural Studies
History, Archeology and Classical Studies
History, Archeology and Classical Studies
Language, Linguistics, Communication, and Cognition
Language, Linguistics, Communication, and Cognition
Theology, History of Ideas and Philosophy
Theology, History of Ideas and Philosophy
Business and Management (3)
Economics and Business Economics
Economics and Business Economics
PhD in Business Development and Technology
PhD in Business Development and Technology
PhD in Management
PhD in Management
Engineering and Technology (5)
Biological and Chemical Engineering
Biological and Chemical Engineering
Civil and Architectural Engineering
Civil and Architectural Engineering
Computer Science
Computer Science
Electrical and Computer Engineering
Electrical and Computer Engineering
Mechanical and Production Engineering
Mechanical and Production Engineering
Life Sciences and Medicine (9)
Agroecology
Agroecology
Animal Science
Animal Science
Biology
Biology
Biomedicine
Biomedicine
ClinFO (Clinical Medicine, Forensic Medicine and Dentistry and Oral Health)
ClinFO (Clinical Medicine, Forensic Medicine and Dentistry and Oral Health)
Ecoscience
Ecoscience
Molecular Biology and Genetics
Psychology and Behavioural Science
Quantitative Genetics and Genomics
Natural Sciences (7)
Chemistry
Chemistry
Environmental Science
Environmental Science
Food Science
Food Science
Geoscience
Geoscience
Mathematics
Mathematics
Nanoscience
Nanoscience
Physics and Astronomy
Social Sciences and Management (7)
Anthropology, Global Studies and the Study of Religion
Anthropology, Global Studies and the Study of Religion
Didactics
Didactics
ICT, Media, Communication and Journalism
ICT, Media, Communication and Journalism
Law
Law
Learning and Education
Learning and Education
Political Science
Political Science
Public Health