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Marketing is the process of delivering consumer satisfaction through the creation and exchange of products. Career opportunities in marketing are found in manufacturing, wholesaling and retailing, marketing research, and in the promotional areas of advertising and personal selling. Undergraduate Business Foundation: Demonstrate critical thinking and analytical skills; Demonstrate competent oral and written communication skills; Demonstrate competent leadership skills; Demonstrate understanding of the body of knowledge encompassed by the UG Business Foundation courses. Marketing (MKTG): Students will show excellent communication skills; Students will understand and be able to apply the "marketing concept"; Students will understand and be able to apply the principles of segmentation, targeting, positioning, and differentiation as keys to marketing strategy.
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Marketing is the process of delivering consumer satisfaction through the creation and exchange of products. Career opportunities in marketing are found in manufacturing, wholesaling and retailing, marketing research, and in the promotional areas of advertising and personal selling. Undergraduate Business Foundation: Demonstrate critical thinking and analytical skills; Demonstrate competent oral and written communication skills; Demonstrate competent leadership skills; Demonstrate understanding of the body of knowledge encompassed by the UG Business Foundation courses. Marketing (MKTG): Students will show excellent communication skills; Students will understand and be able to apply the "marketing concept"; Students will understand and be able to apply the principles of segmentation, targeting, positioning, and differentiation as keys to marketing strategy.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Bachelor of Arts in Business Administration in Marketing
48 monthsProgram duration
Business and Management StudiesMain Subject Area
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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