Media and Public Relations MA 12 months Postgraduate Programme By University of Leicester |TopUniversities
Subject Ranking

# 101-150QS Subject Rankings

Programme Duration

12 monthsProgramme duration

Main Subject Area

Communication and Media StudiesMain Subject Area

Programme overview

Main Subject

Communication and Media Studies

Degree

MA

Study Level

Masters

Study Mode

On Campus

The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.

The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.

You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.

Programme overview

Main Subject

Communication and Media Studies

Degree

MA

Study Level

Masters

Study Mode

On Campus

The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.

The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.

You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.

Admission Requirements

12 Months
Jan

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programmes from the university

Postgrad Programmes 339