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The strategic communications major teaches students how to develop and produce persuasive and educational messages and integrated communications campaigns that employ both public relations and advertising tactics. Students in this major select an area of emphasis (AOE) in either advertising or public relations to complement their integrated strategic communications coursework. Both majors require advanced skills in writing and oral communication. Students build skills in writing, research, graphic design, event planning, direct marketing, media planning, and campaign development and management. Students plan and produce promotional and educational campaigns and materials for actual clients, which include nonprofits, small communities and University projects, gaining real-world experience that can lead to careers in advertising and public relations agencies, corporations, nonprofits, government, education, entertainment, sports, healthcare, and other public-sector fields. ADVERTISING AREA OF EMPHASIS Students who select the advertising AOE within the strategic communications major obtain a solid foundation in creative copywriting and design, media planning, audience insights and analysis, and campaigns. Additional courses in interactive marketing, strategic social media and account management are available to round out students’ individual interests. They go on to work at advertising and marketing agencies, in media advertising sales, within corporate communications offices, as media planners, or as consultants and business owners. PUBLIC RELATIONS AREA OF EMPHASIS Students who select the public relations AOE within the strategic communications major take courses in strategic writing and social media, media design, audience research and analysis, and campaigns. Other courses that apply to the major include special event planning, multi- and interactive media, integrated marketing communications for sports, and planning and management. Students go on to work at communications agencies, in government, health care organizations, nonprofits, corporations and in politics. Major Learning Goals The Reed College of Media states as its learning goals the values and competencies of its national accrediting body, the Accrediting Council for Education in Journalism and Mass Communications, which appear under information about the B.S. in Journalism degree. These additional educational outcomes for strategic communications majors are: Strategic communications graduates will understand how to serve diverse publics and will be prepared to either work in the field or to pursue advanced educational opportunities. Strategic communications graduates will demonstrate the ability to professionally present ideas in all forms: written, verbal, and with the use of appropriate digital/electronic audio-visual materials. Strategic communications graduates will be able to demonstrate knowledge and understanding of communication ethics and law as it applies to advertising, media and public relations. Strategic communications graduates will be able to work effectively in teams and work collaboratively to create messages, solve problems and develop and implement integrated communication strategies. Career Profile Graduates find careers in advertising and public relations firms, corporate communication departments, direct marketing, integrated marketing communications, retail advertising, healthcare, nonprofits, government, special event planning, promotions and media advertising sales. Graduates also work as managers overseeing account, creative, public affairs, promotions, and media service departments at radio and television stations, newspapers and magazines. Graduates sometimes create and develop their own businesses or engage in consulting work.
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
The strategic communications major teaches students how to develop and produce persuasive and educational messages and integrated communications campaigns that employ both public relations and advertising tactics. Students in this major select an area of emphasis (AOE) in either advertising or public relations to complement their integrated strategic communications coursework. Both majors require advanced skills in writing and oral communication. Students build skills in writing, research, graphic design, event planning, direct marketing, media planning, and campaign development and management. Students plan and produce promotional and educational campaigns and materials for actual clients, which include nonprofits, small communities and University projects, gaining real-world experience that can lead to careers in advertising and public relations agencies, corporations, nonprofits, government, education, entertainment, sports, healthcare, and other public-sector fields. ADVERTISING AREA OF EMPHASIS Students who select the advertising AOE within the strategic communications major obtain a solid foundation in creative copywriting and design, media planning, audience insights and analysis, and campaigns. Additional courses in interactive marketing, strategic social media and account management are available to round out students’ individual interests. They go on to work at advertising and marketing agencies, in media advertising sales, within corporate communications offices, as media planners, or as consultants and business owners. PUBLIC RELATIONS AREA OF EMPHASIS Students who select the public relations AOE within the strategic communications major take courses in strategic writing and social media, media design, audience research and analysis, and campaigns. Other courses that apply to the major include special event planning, multi- and interactive media, integrated marketing communications for sports, and planning and management. Students go on to work at communications agencies, in government, health care organizations, nonprofits, corporations and in politics. Major Learning Goals The Reed College of Media states as its learning goals the values and competencies of its national accrediting body, the Accrediting Council for Education in Journalism and Mass Communications, which appear under information about the B.S. in Journalism degree. These additional educational outcomes for strategic communications majors are: Strategic communications graduates will understand how to serve diverse publics and will be prepared to either work in the field or to pursue advanced educational opportunities. Strategic communications graduates will demonstrate the ability to professionally present ideas in all forms: written, verbal, and with the use of appropriate digital/electronic audio-visual materials. Strategic communications graduates will be able to demonstrate knowledge and understanding of communication ethics and law as it applies to advertising, media and public relations. Strategic communications graduates will be able to work effectively in teams and work collaboratively to create messages, solve problems and develop and implement integrated communication strategies. Career Profile Graduates find careers in advertising and public relations firms, corporate communication departments, direct marketing, integrated marketing communications, retail advertising, healthcare, nonprofits, government, special event planning, promotions and media advertising sales. Graduates also work as managers overseeing account, creative, public affairs, promotions, and media service departments at radio and television stations, newspapers and magazines. Graduates sometimes create and develop their own businesses or engage in consulting work.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
West Virginia University, founded in 1867, is a land-grant institution – and WVU Morgantown is the flagship of a system of statewide campuses. WVU is committed to advancing education, healthcare and prosperity by providing access and opportunity to all. An R1 research institution – one of only 115 in the nation – WVU’s researchers are performing groundbreaking work in energy, physics and astronomy, neuroscience, forensic science and rural health.
WVU Morgantown’s enrollment of 28,409 includes students from all 50 U.S. states and over 2,300 international scholars from 107 nations. WVU offers more than 340 majors at the bachelor’s, master’s, doctoral and professional levels from 14 colleges and schools. Majors range from accounting, music industry, aerospace engineering, biostatistics, astronomy, business, energy systems engineering and psychology to public health, global supply chain management, mining engineering, physics, sport management and strategic communications.
The Petroleum and Natural Gas Engineering program is accredited by ABET; WVU is one of only three US universities that offer this major.
And WVU is the only US university to offer bachelor's, master's and doctoral degrees in forensic and investigative science and has the largest crime scene training complex in the US, which includes four crime scene houses, a vehicle processing center and a vault for bank robbery scenarios.
The University has been accredited by the Higher Learning Commission since 1926, and individual programs hold dozens of specialized accreditations.
U.S. News & World Report’s 2017 America’s Best Graduate Schools included 19 WVU programs, with Petroleum Engineering at #12 and Pharmacy at #36. WVU is one the magazine’s Top 100 Public Universities, and the online Software Engineering graduate program is ranked #10. Bloomburg Business ranked WVU’s College of Business and Economics as the ninth-best for return on investment, and our Statler College of Engineering is ranked the 24th best value for an undergraduate program
Bachelor of Science in Journalism in Strategic Communications
48 monthsProgram duration
Business and Management StudiesMain Subject Area
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Admission requirements
Exam Scores
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
West Virginia University, founded in 1867, is a land-grant institution – and WVU Morgantown is the flagship of a system of statewide campuses. WVU is committed to advancing education, healthcare and prosperity by providing access and opportunity to all. An R1 research institution – one of only 115 in the nation – WVU’s researchers are performing groundbreaking work in energy, physics and astronomy, neuroscience, forensic science and rural health.
WVU Morgantown’s enrollment of 28,409 includes students from all 50 U.S. states and over 2,300 international scholars from 107 nations. WVU offers more than 340 majors at the bachelor’s, master’s, doctoral and professional levels from 14 colleges and schools. Majors range from accounting, music industry, aerospace engineering, biostatistics, astronomy, business, energy systems engineering and psychology to public health, global supply chain management, mining engineering, physics, sport management and strategic communications.
The Petroleum and Natural Gas Engineering program is accredited by ABET; WVU is one of only three US universities that offer this major.
And WVU is the only US university to offer bachelor's, master's and doctoral degrees in forensic and investigative science and has the largest crime scene training complex in the US, which includes four crime scene houses, a vehicle processing center and a vault for bank robbery scenarios.
The University has been accredited by the Higher Learning Commission since 1926, and individual programs hold dozens of specialized accreditations.
U.S. News & World Report’s 2017 America’s Best Graduate Schools included 19 WVU programs, with Petroleum Engineering at #12 and Pharmacy at #36. WVU is one the magazine’s Top 100 Public Universities, and the online Software Engineering graduate program is ranked #10. Bloomburg Business ranked WVU’s College of Business and Economics as the ninth-best for return on investment, and our Statler College of Engineering is ranked the 24th best value for an undergraduate program
Arts and Humanities (6)
B.A. in Latin American Studies
Bachelor of Arts in Art History
Bachelor of Arts in Dance
Bachelor of Arts in English
Bachelor of Arts in Geography
Bachelor of Arts in History
Bachelor of Arts in Integrative and Contemporary Performance
Bachelor of Arts in Music
Bachelor of Arts in Music Industry
Bachelor of Arts in Philosophy
Bachelor of Arts in Theatre
Bachelor of Arts in World Languages, Literatures, and Linguistics
Bachelor of Fine Arts in Ceramics
Bachelor of Fine Arts in Graphic Design
Bachelor of Fine Arts in Intermedia and Photography
Bachelor of Fine Arts in Musical Theatre
Bachelor of Fine Arts in Printmaking
Bachelor of Fine Arts in Sculpture
Bachelor of Music in Music Composition
Bachelor of Music in Music Performance: Instrumental
Bachelor of Music in Music Performance: Jazz Studies
Bachelor of Music in Music Performance: Piano
Bachelor of Music in Music Performance: Voice
Bachelor of Music in Music Performance: Woodwinds
Bachelor of Science in Design Studies
Bachelor of Science in Energy Land Management
Bachelor of Science in Interior Design
Business and Management (6)
Bachelor of Science in Business Administration - Accounting
Bachelor of Science in Business Administration - Entrepreneurship and Innovation
Bachelor of Science in Business Administration - Finance
Bachelor of Science in Business Administration - General Business
Bachelor of Science in Business Administration - Hospitality and Tourism Management
Bachelor of Science in Business Administration - Management
Bachelor of Science in Business Administration - Management Information Systems (MIS)
Bachelor of Science in Business Administration - Marketing
Bachelor of Science in Fashion, Dress and Merchandising
Bachelor of Science in Journalism in Strategic Communications
Bachelor of Science in Sport Management
Engineering and Technology (6)
Bachelor of Science in Aerospace Engineering
Bachelor of Science in Chemical Engineering
Bachelor of Science in Civil Engineering
Bachelor of Science in Computer Engineering
Bachelor of Science in Computer Science
Bachelor of Science in Electrical Engineering
Bachelor of Science in Industrial Engineering
Bachelor of Science in Mechanical Engineering
Bachelor of Science in Mining Engineering
Bachelor of Science in Petroleum and Natural Gas Engineering
Life Sciences and Medicine (6)
B.A. in Biology
B.A. in Psychology
B.S. in Biology
B.S. in Psychology
Bachelor of Arts in Anthropology
Bachelor of Science in Agribusiness Management
Bachelor of Science in Agriculture - Agricultural and Extension Education Major
Bachelor of Science in Agriculture - Agroecology Major
Bachelor of Science in Agriculture - Animal and Nutritional Sciences Major
Bachelor of Science in Agriculture - Environmental Protection Major
Bachelor of Science in Agriculture - Horticulture Major
Bachelor of Science in Animal and Nutritional Sciences
Bachelor of Science in Biochemistry
Bachelor of Science in Biomedical Engineering
Bachelor of Science in Biometric Systems
Bachelor of Science in Dental Hygiene
Bachelor of Science in Forestry - Forest Resource Management Major
Bachelor of Science in Human Nutrition and Food
Bachelor of Science in Immunology and Medical Microbiology
Bachelor of Science in Landscape Architecture - Landscape Architecture Major
Bachelor of Science in Medical Laboratory Science
Bachelor of Science in Nursing
Bachelor of Science in Recreation - Recreation, Parks, and Tourism Resources Major
Bachelor of Science in Speech Pathology and Audiology
Bachelor of Science in Wildlife and Fisheries Resources
Bachelor of Science/Bachelor of Arts to Bachelor of Science in Nursing
RN to Bachelor of Science Program
Natural Sciences (6)
B.A. in Chemistry
B.A. in Mathematics
B.A. in Physics
B.S. in Chemistry
B.S. in Mathematics
B.S. in Physics
Bachelor of Arts in Environmental Geoscience
Bachelor of Science - Environmental and Energy Resources Management
Bachelor of Science in Applied and Environmental Microbiology
Bachelor of Science in Geology
Bachelor of Science in Industrial Mathematics and Statistics
Bachelor of Science in Wood Science and Technology
Social Sciences and Management (6)
B.S. in Global Supply Chain Management
B.S. in Public Health
BA in Elementary Education
Bachelor of Arts (B.A.) in Interdisciplinary Studies
Bachelor of Arts in Communication Studies
Bachelor of Arts in Criminology
Bachelor of Arts in Economics
Bachelor of Arts in International Studies
Bachelor of Arts in Multidisciplinary Studies
Bachelor of Arts in Political Science
Bachelor of Arts in Regents
Bachelor of Arts in Religious Studies
Bachelor of Arts in Slavic and East European Studies
Bachelor of Arts in Sociology
Bachelor of Arts in Women's and Gender Studies
Bachelor of Fine Arts in Art Education
Bachelor of Music in Music Education
Bachelor of Science in Athletic Coaching Education (ACE)
Bachelor of Science in Athletic Training
Bachelor of Science in Child Development and Family Studies
Bachelor of Science in Economics
Bachelor of Science in Environmental and Natural Resource Economics
Bachelor of Science in Exercise Physiology
Bachelor of Science in Forensic and Investigative Science
Bachelor of Science in Journalism
Bachelor of Science in Physical Education Teacher Education
Bachelor of Science in Sport and Exercise Psychology
Bachelor of Social Work