Marketing MSc

The course provides knowledge of the marketing principles and current issues faced by organisations in the consumer markets and or service sector. Students study a range of analytical techniques required for tactical and strategic marketing management and information technology skills, including the use of relevant financial and statistical software. The employment record of graduates from the University of Liverpool is excellent, with the vast majority entering occupations of their choice within three months of graduation. Programme graduates should have enhanced access to a wide range of ‘marketing management’ positions within both public and private sector organisations.