Bachelor of Science in Marketing Analytics and Technology

Marketing is critical to all businesses.  It dictates whether a company will be successful.  Technology, Big Data, and digitization are fundamentally changing how marketers operate.  The Bachelor of Science in Marketing Analytics and Technology [BSc(MAT)] programme equips students with quantitative skills, technology know-how, and business marketing acumen to pursue a career in the digital economy and modern businesses.  It targets both STEM students with an interest in business as well as business students interested in the technology space.  Students will gain a solid foundation in cutting-edge technical areas including computer programming, data science, and technology by excelling in courses from the Faculty of Engineering and Faculty of Science.  In addition, students will master digital business, marketing and leadership through courses at the HKU Business School.  This interdisciplinary approach will enable students to engage in a variety of jobs and functions such as the design and launch of new technology products, targeting consumers, digital marketing, forecast and predicting markets, and building a technology-focused strategy.  The programme aims to nurture future leaders in the field of technology and marketing who are able to use the latest technology, science, and data analytics to support business and marketing decisions in the digital world.