Consumer Psychology Program By Anglia Ruskin University |Top Universities
Program Duration

12 monthsProgram duration

Tuitionfee

15,000 GBPTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

PsychologyMain Subject Area

Program overview

Main Subject

Psychology

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Through five modules you will learn about Consumer Psychology. We are proud that the teaching team includes renowned academics and our psychology research has been classified as world-leading and internationally excellent in the Government’s 2014 Research Excellence Framework (REF). You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically you will learn about what captures consumers attention, how their perception may be altered by different types of design element as well as factors that affect the consumer decision-making process.
You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.

Program overview

Main Subject

Psychology

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Through five modules you will learn about Consumer Psychology. We are proud that the teaching team includes renowned academics and our psychology research has been classified as world-leading and internationally excellent in the Government’s 2014 Research Excellence Framework (REF). You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically you will learn about what captures consumers attention, how their perception may be altered by different types of design element as well as factors that affect the consumer decision-making process.
You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.

Admission requirements

Undergraduate

2.7+
6.5+
Minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis for Recognition (GBR) for the British Psychology Society (BPS) OR 2.1 or above in non-accredited BA or BSc psychology related. Graduates from other disciplines (e.g. undergraduate degrees in Marketing, Advertising or Business) whose degrees contain at least one module of taught statistics, mathematics and/or research methods and have a 2.1 or above can also apply. If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 ( Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
1 Year
Jan
Sep

Tuition fee and scholarships

Domestic Students

8,400 GBP
-

International Students

15,000 GBP
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

banner
download_icon Download Scholarship Guide

More programs from the university

Anglia Ruskin University ( ARU ) is committed to transforming lives through a wide range of high-quality undergraduate degrees. With multiple course variations, we offer extensive choice and flexibility to study specialist subjects. This year, ARU has once again been named one of the top 40 universities in the UK, in the Times Higher Education World University Rankings.   

 

We welcome students from all over the world to our diverse community.  Scholarships of up to £4,000 are available for international students applying for an undergraduate degree. Employment opportunities such as placement years and supportive student services , mean everything is done to ensure your success once you’re here.   

 

If you’d like to find out more, our ARU On-Demand virtual open day platform helps you explore our undergraduate courses, campuses, home cities and you can hear from our academic team and current students. It is available online, 24/7.  


Apply now through the ARU website and start in January or September. Let us help you work towards achieving your ambitions and graduate with skills that are valued the world over.      

Anglia Ruskin University ( ARU ) is committed to transforming lives through a wide range of high-quality postgraduate degrees. With multiple course variations, we offer extensive choice and flexibility to study specialist subjects. This year, ARU has once again been named one of the top 40 universities in the UK, in the Times Higher Education World University Rankings.   

 

We welcome students from all over the world to our diverse community.  Scholarships of up to £4,000 are available for international students applying for an undergraduate degree. Employment opportunities, career advice and supportive student services , mean everything is done to ensure your success once you’re here.   

 

If you’d like to find out more, our ARU On-Demand virtual open day platform helps you explore our undergraduate courses, campuses, home cities and you can hear from our academic team and current students. It is available online, 24/7.  

Apply now through the ARU website and start in January or September. Let us help you work towards achieving your ambitions and graduate with skills that are valued the world over.   

Postgrad programs