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The Marketing & Entrepreneurship major provides students with the opportunity to develop skills that will enable them to function in different marketing and managerial roles. Students will learn how to write a comprehensive business plan, will be given... Read more the knowledge and capabilities required to start up a business, attract venture funding, and lead strong entrepreneurial teams. With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students will graduate the program with a solid foundation in marketing. Program Learning Outcomes Upon successful completion of this program, students will be able to: 1. Apply a range of relevant principles and theoretical knowledge to develop strategies and solutions to current Entrepreneurial and Marketing problems. 2. Apply relevant principles and theories to a national and global marketing context to develop marketing and entrepreneurial strategies for the organization. 3. Explain how data, market information and knowledge drive the development of marketing and entrepreneurial strategy. 4. Demonstrate how the primary business functions (e.g. Strategy, Production, Marketing, etc.) contribute to organizational effectiveness and explain how major external factors (e.g., consumer preferences, economic factors, legislation, etc.) impact organizations. 5. Identify and solve business problems through the application of Marketing and Entrepreneurship and general business knowledge. 6. Conduct research in a chosen area of specialization and document and defend the research results. 7. Communicate effectively in writing and verbally, and deliver professional-level presentations. 8. Operate individually and contribute to team effectiveness with only general supervision. 9. Demonstrate leadership skills in selfdevelopment at the individual and team level. 10. Recognize and resolve ethical dilemmas in the workplace, and explain the basic principle of corporate social responsibility.Read less
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
The Marketing & Entrepreneurship major provides students with the opportunity to develop skills that will enable them to function in different marketing and managerial roles. Students will learn how to write a comprehensive business plan, will be given... Read more the knowledge and capabilities required to start up a business, attract venture funding, and lead strong entrepreneurial teams. With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students will graduate the program with a solid foundation in marketing. Program Learning Outcomes Upon successful completion of this program, students will be able to: 1. Apply a range of relevant principles and theoretical knowledge to develop strategies and solutions to current Entrepreneurial and Marketing problems. 2. Apply relevant principles and theories to a national and global marketing context to develop marketing and entrepreneurial strategies for the organization. 3. Explain how data, market information and knowledge drive the development of marketing and entrepreneurial strategy. 4. Demonstrate how the primary business functions (e.g. Strategy, Production, Marketing, etc.) contribute to organizational effectiveness and explain how major external factors (e.g., consumer preferences, economic factors, legislation, etc.) impact organizations. 5. Identify and solve business problems through the application of Marketing and Entrepreneurship and general business knowledge. 6. Conduct research in a chosen area of specialization and document and defend the research results. 7. Communicate effectively in writing and verbally, and deliver professional-level presentations. 8. Operate individually and contribute to team effectiveness with only general supervision. 9. Demonstrate leadership skills in selfdevelopment at the individual and team level. 10. Recognize and resolve ethical dilemmas in the workplace, and explain the basic principle of corporate social responsibility.Read less
Admission Requirements
24+
5+
71+
Aug
Tuition fees
Domestic
681 USD
International
681 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Marketing and Entrepreneurship
Abu Dhabi Campus, Abu Dhabi,, United Arab Emirates
681 USDTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Read more the knowledge and capabilities required to start up a business, attract venture funding, and lead strong entrepreneurial teams.
With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students will graduate the program with a solid foundation in marketing.
Program Learning Outcomes Upon successful completion of this program, students will be able to:
1. Apply a range of relevant principles and theoretical knowledge to develop strategies and solutions to current Entrepreneurial and Marketing problems.
2. Apply relevant principles and theories to a national and global marketing context to develop marketing and entrepreneurial strategies for the organization.
3. Explain how data, market information and knowledge drive the development of marketing and entrepreneurial strategy.
4. Demonstrate how the primary business functions (e.g. Strategy, Production, Marketing, etc.) contribute to organizational effectiveness and explain how major external factors (e.g., consumer preferences, economic factors, legislation, etc.) impact organizations.
5. Identify and solve business problems through the application of Marketing and Entrepreneurship and general business knowledge.
6. Conduct research in a chosen area of specialization and document and defend the research results.
7. Communicate effectively in writing and verbally, and deliver professional-level presentations.
8. Operate individually and contribute to team effectiveness with only general supervision.
9. Demonstrate leadership skills in selfdevelopment at the individual and team level.
10. Recognize and resolve ethical dilemmas in the workplace, and explain the basic principle of corporate social responsibility. Read less
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Read more the knowledge and capabilities required to start up a business, attract venture funding, and lead strong entrepreneurial teams.
With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students will graduate the program with a solid foundation in marketing.
Program Learning Outcomes Upon successful completion of this program, students will be able to:
1. Apply a range of relevant principles and theoretical knowledge to develop strategies and solutions to current Entrepreneurial and Marketing problems.
2. Apply relevant principles and theories to a national and global marketing context to develop marketing and entrepreneurial strategies for the organization.
3. Explain how data, market information and knowledge drive the development of marketing and entrepreneurial strategy.
4. Demonstrate how the primary business functions (e.g. Strategy, Production, Marketing, etc.) contribute to organizational effectiveness and explain how major external factors (e.g., consumer preferences, economic factors, legislation, etc.) impact organizations.
5. Identify and solve business problems through the application of Marketing and Entrepreneurship and general business knowledge.
6. Conduct research in a chosen area of specialization and document and defend the research results.
7. Communicate effectively in writing and verbally, and deliver professional-level presentations.
8. Operate individually and contribute to team effectiveness with only general supervision.
9. Demonstrate leadership skills in selfdevelopment at the individual and team level.
10. Recognize and resolve ethical dilemmas in the workplace, and explain the basic principle of corporate social responsibility. Read less
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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