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Bachelor of Science in Marketing and Entrepreneurship
Abu Dhabi Campus, Abu Dhabi,, United Arab Emirates
681 USDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students will graduate the program with a solid foundation in marketing.
Program Learning Outcomes Upon successful completion of this program, students will be able to:
1. Apply a range of relevant principles and theoretical knowledge to develop strategies and solutions to current Entrepreneurial and Marketing problems.
2. Apply relevant principles and theories to a national and global marketing context to develop marketing and entrepreneurial strategies for the organization.
3. Explain how data, market information and knowledge drive the development of marketing and entrepreneurial strategy.
4. Demonstrate how the primary business functions (e.g. Strategy, Production, Marketing, etc.) contribute to organizational effectiveness and explain how major external factors (e.g., consumer preferences, economic factors, legislation, etc.) impact organizations.
5. Identify and solve business problems through the application of Marketing and Entrepreneurship and general business knowledge.
6. Conduct research in a chosen area of specialization and document and defend the research results.
7. Communicate effectively in writing and verbally, and deliver professional-level presentations.
8. Operate individually and contribute to team effectiveness with only general supervision.
9. Demonstrate leadership skills in selfdevelopment at the individual and team level.
10. Recognize and resolve ethical dilemmas in the workplace, and explain the basic principle of corporate social responsibility.
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students will graduate the program with a solid foundation in marketing.
Program Learning Outcomes Upon successful completion of this program, students will be able to:
1. Apply a range of relevant principles and theoretical knowledge to develop strategies and solutions to current Entrepreneurial and Marketing problems.
2. Apply relevant principles and theories to a national and global marketing context to develop marketing and entrepreneurial strategies for the organization.
3. Explain how data, market information and knowledge drive the development of marketing and entrepreneurial strategy.
4. Demonstrate how the primary business functions (e.g. Strategy, Production, Marketing, etc.) contribute to organizational effectiveness and explain how major external factors (e.g., consumer preferences, economic factors, legislation, etc.) impact organizations.
5. Identify and solve business problems through the application of Marketing and Entrepreneurship and general business knowledge.
6. Conduct research in a chosen area of specialization and document and defend the research results.
7. Communicate effectively in writing and verbally, and deliver professional-level presentations.
8. Operate individually and contribute to team effectiveness with only general supervision.
9. Demonstrate leadership skills in selfdevelopment at the individual and team level.
10. Recognize and resolve ethical dilemmas in the workplace, and explain the basic principle of corporate social responsibility.
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
We offer over 20 undergraduate degrees at Zayed University across our seven University Colleges, including the College of Arts and Creative Enterprises, College of Business, College of Communication and Media Sciences, College of Education, College of Natural and Health Sciences, College Humanities and Social Sciences and College of Technological Innovation.
Entry requirements
If you’re an international student who would like to apply to study at Zayed University, you’ll need to provide two letters of recommendation and a personal statement outlining your desire to study at the university. Any education certificates earned outside UAE should also be attested by the U.A.E Ministry of Education.
Tuition fees
Tuition fees for international students at undergraduate level are AED2,500 (~US$680) per credit hour, which can be paid in three separate installments throughout the year. To help with the cost of tuition fees, there are undergraduate scholarships available for international students, including the Undergraduate Merit Scholarship.
Application process
To apply to study an undergraduate degree at Zayed University, you should fill out the necessary application form, pay a non-refundable application fee of AED262.50 (~US$71), and make sure that you’re able to provide evidence of completing the Student Visa Request Form.
Arts and Humanities (6)
Bachelor of Fine Arts in Animation Design
Bachelor of Fine Arts in Graphic Design
Bachelor of Fine Arts in Interior Design
Bachelor of Fine Arts in Visual Arts
Bachelor of Science in Multimedia Design
Business and Management (6)
Bachelor of Science in Accounting
Bachelor of Science in Finance
Bachelor of Science in Marketing and Entrepreneurship
Engineering and Technology (6)
Bachelor of Science in Information Systems and Technology Management Concentrations in: Business Intelligence
Bachelor of Science in Information Systems and Technology Management Concentrations in: Enterprise Systems
Bachelor of Science in Information Systems and Technology Management Concentrations in: Management of Information systems
Bachelor of Science in Information Technology Concentrations in: Security and Network Technologies
Bachelor of Science in Information Technology Concentrations in: Web and Mobile Application Development
Life Sciences and Medicine (6)
Bachelor of Science in Psychology
Bachelor of Science in Public Health and Nutrition
Natural Sciences (6)
Bachelor of Science in Environmental Science and Sustainability
Social Sciences and Management (6)
Bachelor of Arts in International Studies Concentrations in: International Relations
Bachelor of Arts in International Studies Concentrations in: Middle East/Gulf Studies
Bachelor of Arts in International Studies Concentrations in: Political Economy and Development
Bachelor of Science in Communication and Media Sciences Concentrations in: Integrated Strategic Communications
Bachelor of Science in Communication and Media Sciences Concentrations in: Media Production and Storytelling
Bachelor of Science in Communication and Media Sciences Concentrations in: Tourism and Cultural Communications
Bachelor of Science in Education Concentration in: Early Childhood Education
Bachelor of Science in Human Resource Management
At Zayed University, we offer a number of postgraduate degree programs, including the EMBA, Master of Science (MSc), Master of Education in Educational Leadership and Administration, Master of Arts in Communication Concentration in Strategic Public Relations (MA).
Entry requirements
To apply to Zayed University as an international student, you must:
You should also provide two letters of recommendation, as well as an up-to-date CV in English demonstrating your professional work experience and education milestones.
For those who applying to the College of Education, two 250-word essays are also required. Those who wish to apply to study the MA in Communications, or the MA in Diplomacy and International Studies will need to provide a writing sample in English.
Tuition fees
The cost of tuition fees range between AED128,000 (~US$34,853) and AED84,000 (~US$22,872) depending on postgraduate degree. For more information about the cost of the postgraduate program that you’re interested in, please visit our website.
There are also postgraduate scholarships for international students to help with the cost of tuition fees.
Application process
International students will need to complete, sign and submit the online Application for Graduate Program Admission, pay a non-refundable application fee of AED420 (~US$114), as well as provide a copy of your passport and a passport-size photo. If your application is successful, you’ll be invited to attend a personal interview, or a video conference interview with the Graduate Program Admissions Committee to assess whether the program is right for you, and whether you’re right for the program.
Business and Management (3)
Master of Science in Finance
Engineering and Technology (3)
Master of Science in Information Technology (Cyber Security)
Social Sciences and Management (3)
Master in Diplomacy and International Affairs
Master of Arts in Communication
Master of Arts in Judicial Studies
Master of Education in Educational Leadership and Administration
Master of Education in Teaching and Learning
Executive MBA (1)
Executive Master in Business Administration