Bachelor of Business (Marketing) 72 months Undergraduate Program By Western Sydney University |Top Universities
Program Duration

72 monthsProgram duration

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

BBus

Study Level

Undergraduate

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations. This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute.

Program overview

Main Subject

Marketing

Degree

BBus

Study Level

Undergraduate

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations. This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute.

Admission requirements

82+
6+
5+
176+
58+
6+
24+
980+
70+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

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A scholarship application checklist

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Ranked in Top 2 percent of universities worldwide, Western Sydney University offers unlimited potential for students with the drive and determination to succeed.

With one of the most comprehensive range of courses in Australia, our curriculum and approach to flexible learning is designed to be a springboard for a successful career.

To ensure that students in the Western Sydney region and across Australia have access to a greater range of quality undergraduate opportunities, we invest in providing new study options and support services – such as The College, Advantage Entry Programs and scholarships – as pathways for entry and academic success.

The Academy at Western Sydney University offers advanced degrees that prepare you to thrive in the face of change and seize success at every opportunity. Whether your dream is to achieve as a professional, an entrepreneur or as an academic, you will learn to think differently and creatively.

With our growing international reach and reputation, we also provide our students with unlimited opportunity to learn, travel and work in more than 300 destinations across the globe.

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We live in a fast-paced and ever-changing world. That’s why Western Sydney University consults with business and industry to develop postgraduate programs that respond to the challenges of a global workplace – with a focus on practical skills, critical thinking and professional accreditation so you graduate with marketable qualifications. We also offer you flexible study options, with variable entry and exit points, to suit your work and life commitments.

With a focus on equipping our graduates to be workplace ready, our curriculum reflects the needs of the world we live in. We acknowledge that in today’s changing world universities don’t have the monopoly on knowledge or education. In pioneering a model of co-created learning that treats our strategic partners as co-creators in education, we work with business and industry leaders to develop course content that meets the needs of employers, the jobs of the future and responds to the challenges of a global workplace.

Our approach recognises that learning doesn’t just happen in the classroom. Instead, we offer a combination of on-campus, online and clinical learning environments, with real-life work experience in professional and community settings.

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