MSc Digital Marketing and Analytics 12 months Postgraduate Program By University of Winchester |Top Universities
Program Duration

12 monthsProgram duration

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.

Admission requirements

6+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

Academic fields of study include subjects within the arts, humanities, education, business, law, social sciences and health and social care.Bachelor Honours degrees (BA/BSc) are available along with their exit qualifications, Diploma of Higher Education (DipHE) and Certificate of Higher Education (CertHE). Study can be full-time or part-time.Most students undertake a Bachelor Honours degree, but many aim to study for other undergraduate awards (DipHE and Cert) and then top-up their qualifications to gain the full honours degree at a later date. At Winchester we also offer Foundation degrees (FdA).

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Winchester offers a range of postgraduate study options at various levels of award that can result in different qualifications. Fields of study are within the academic fields of the arts, humanities, social sciences, education and business. Awards include Masters degrees (MA/MSc/MBA/MRes), PGCEs, research degrees (MPhil and PhD) designed to enhance skills in the workplace.Masters degrees are designed to take the skills and knowledge of graduates and other professionals to the levels of critical awareness associated with postgraduate study. The programmes offered at Winchester cover a variety of study fields. They are self-contained and provide the foundations for further training or study such as a Research degree.Each Masters programme is organised into modules which are offered within our two semester system academic year. All offer taught modules for the first two-thirds of the programme. The final third is based on self-directed learning concentrating extended critical awareness and research skills. It culminates with the production of the dissertation, consultancy or other project.

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