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You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Academic fields of study include subjects within the arts, humanities, education, business, law, social sciences and health and social care.Bachelor Honours degrees (BA/BSc) are available along with their exit qualifications, Diploma of Higher Education (DipHE) and Certificate of Higher Education (CertHE). Study can be full-time or part-time.Most students undertake a Bachelor Honours degree, but many aim to study for other undergraduate awards (DipHE and Cert) and then top-up their qualifications to gain the full honours degree at a later date. At Winchester we also offer Foundation degrees (FdA).
Winchester offers a range of postgraduate study options at various levels of award that can result in different qualifications. Fields of study are within the academic fields of the arts, humanities, social sciences, education and business. Awards include Masters degrees (MA/MSc/MBA/MRes), PGCEs, research degrees (MPhil and PhD) designed to enhance skills in the workplace.Masters degrees are designed to take the skills and knowledge of graduates and other professionals to the levels of critical awareness associated with postgraduate study. The programmes offered at Winchester cover a variety of study fields. They are self-contained and provide the foundations for further training or study such as a Research degree.Each Masters programme is organised into modules which are offered within our two semester system academic year. All offer taught modules for the first two-thirds of the programme. The final third is based on self-directed learning concentrating extended critical awareness and research skills. It culminates with the production of the dissertation, consultancy or other project.
MSc Digital Marketing and Analytics
Winchester, GB, Winchester, United Kingdom
12 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Admission requirements
Exam Scores
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
Academic fields of study include subjects within the arts, humanities, education, business, law, social sciences and health and social care.Bachelor Honours degrees (BA/BSc) are available along with their exit qualifications, Diploma of Higher Education (DipHE) and Certificate of Higher Education (CertHE). Study can be full-time or part-time.Most students undertake a Bachelor Honours degree, but many aim to study for other undergraduate awards (DipHE and Cert) and then top-up their qualifications to gain the full honours degree at a later date. At Winchester we also offer Foundation degrees (FdA).
Arts and Humanities (6)
BA (Hons) Acting
BA (Hons) Ancient, Classical and Medieval Studies
BA (Hons) Ancient, Classical and Medieval Studies
BA (Hons) Archaeology
BA (Hons) Archaeology
BA (Hons) Classical Studies
BA (Hons) Classical Studies
BA (Hons) Creative Writing
BA (Hons) Creative Writing
BA (Hons) Creative Writing (with Foundation Year)
BA (Hons) Creative Writing and Drama
BA (Hons) Creative Writing and Drama
BA (Hons) Creative Writing and English Literature
BA (Hons) Creative Writing and English Literature
BA (Hons) Creative and Professional Writing
BA (Hons) Creative and Professional Writing
BA (Hons) Dance
BA (Hons) Dance
BA (Hons) Drama
BA (Hons) Drama
BA (Hons) Drama (with Foundation Year)
BA (Hons) Drama and English Literature
BA (Hons) Drama and English Literature
BA (Hons) Drama with Creative Writing
BA (Hons) Drama with Creative Writing
BA (Hons) English Language
BA (Hons) English Language
BA (Hons) English Language (Placement)
BA (Hons) English Literature
BA (Hons) English Literature
BA (Hons) English Literature (with Foundation Year)
BA (Hons) English Literature (with Foundation Year)
BA (Hons) English Literature and Film
BA (Hons) English Literature and Film
BA (Hons) English Literature and History
BA (Hons) English Literature and History
BA (Hons) English Literature with Creative Writing
BA (Hons) English Literature with Creative Writing
BA (Hons) English Literature with English Language
BA (Hons) English Literature with English Language
BA (Hons) English with American Literature
BA (Hons) English with American Literature
BA (Hons) History
BA (Hons) History
BA (Hons) History (with Foundation Year)
BA (Hons) History and Archaeology
BA (Hons) History and Archaeology
BA (Hons) History and Politics
BA (Hons) History and Politics
BA (Hons) History with Year Abroad
BA (Hons) Liberal Arts
BA (Hons) Liberal Arts
BA (Hons) Liberal Arts and Drama
BA (Hons) Liberal Arts and English Literature
BA (Hons) Liberal Arts and History
BA (Hons) Liberal Arts and Sociology
BA (Hons) Medieval History
BA (Hons) Medieval History
BA (Hons) Medieval History (with Foundation Year)
BA (Hons) Medieval History with Year Abroad
BA (Hons) Modern English Literature
BA (Hons) Modern English Literature
BA (Hons) Modern History
BA (Hons) Modern History
BA (Hons) Modern History (with Foundation Year)
BA (Hons) Modern History with Year Abroad
BA (Hons) Musical Theatre
BA (Hons) Musical Theatre
BA (Hons) Philosophy
BA (Hons) Philosophy
BA (Hons) Philosophy, Politics and Economics
BA (Hons) Philosophy, Politics and Economics
BA (Hons) Philosophy, Religion and Ethics
BA (Hons) Philosophy, Religion and Ethics
BA (Hons) Popular Music: Production and Performance
BA (Hons) Popular Music: Production and Performance
BA (Hons) Theatre Production
BA (Hons) Theatre Production
BSc (Hons) Archaeological Practice
BSc (Hons) Archaeological Practice
BSc (Hons) Archaeological Practice with Professional Placement
BSc (Hons) Archaeological Practice with Professional Placement
BSc (Hons) Archaeology
BSc (Hons) Archaeology
BSc (Hons) Computer Aided Design
BSc (Hons) Computer Aided Design
BSc (Hons) English Linguistics
BSc (Hons) English Linguistics
BSc (Hons) English Linguistics (Sandwich)
BSc (Hons) English Linguistics with Forensic Linguistics
BSc (Hons) English Linguistics with Forensic Linguistics
BSc (Hons) English Linguistics with Forensic Linguistics (Sandwich)
BSc (Hons) Geography
BSc (Hons) Geography
Business and Management (6)
BA (Hons) Accounting and Finance
BA (Hons) Accounting and Finance
BA (Hons) Accounting and Finance (Placement)
BA (Hons) Accounting and Finance (with Foundation Year)
BA (Hons) Accounting and Finance (with Foundation Year) (Placement)
BA (Hons) Accounting and Management
BA (Hons) Accounting and Management
BA (Hons) Accounting and Management (Placement)
BA (Hons) Business Management
BA (Hons) Business Management
BA (Hons) Business Management (Placement)
BA (Hons) Business Management (Top-Up)
BA (Hons) Business Management (Top-Up)
BA (Hons) Business Management (Top-Up)
BA (Hons) Business Management (with Foundation Year)
BA (Hons) Business Management (with Foundation Year) (Placement)
BA (Hons) Business Management with Enterprise and Innovation
BA (Hons) Business Management with Enterprise and Innovation
BA (Hons) Business Management with Enterprise and Innovation (Placement)
BA (Hons) Business Management with Enterprise and Innovation (with Foundation Year)
BA (Hons) Business Management with Enterprise and Innovation (with Foundation Year) (Placement)
BA (Hons) Fashion Business
BA (Hons) Fashion Business
BA (Hons) Fashion Business (with Foundation Year)
BA (Hons) Fashion Business (with Foundation Year) (Optional Placement Year)
BA (Hons) Fashion Marketing
BA (Hons) Fashion Marketing
BA (Hons) Fashion Marketing (with Foundation Year)
BA (Hons) Marketing
BA (Hons) Marketing
BA (Hons) Marketing (Placement)
BA (Hons) Marketing (with Foundation Year)
BA (Hons) Marketing (with Foundation Year) (Placement)
BSc (Hons) Banking and Finance
BSc (Hons) Banking and Finance (Sandwich)
MAcc (Hons) Accounting and Management
MAcc (Hons) Accounting and Management
MAcc Accounting and Finance
MAcc Accounting and Finance
Engineering and Technology (6)
BSc (Hons) Computer Science
BSc (Hons) Computer Science
BSc (Hons) Computer Science (Sandwich)
BSc (Hons) Computer Science (with Foundation year)
BSc (Hons) Computer Science (with Foundation year) (Sandwich)
BSc (Hons) Computer Science with Artificial Intelligence
BSc (Hons) Computer Science with Artificial Intelligence (Sandwich)
BSc (Hons) Computer Systems and Networks
BSc (Hons) Computer Systems and Networks
BSc (Hons) Computer Systems and Networks (Sandwich)
BSc (Hons) Computer Systems and Networks (with Foundation year)
BSc (Hons) Computer Systems and Networks (with Foundation year) (Sandwich)
BSc (Hons) Cyber Security with Law
BSc (Hons) Cyber Security with Law
BSc (Hons) Cyber Security with Law (Sandwich)
BSc (Hons) Software Engineering
BSc (Hons) Software Engineering (Sandwich)
MSci Computer Science
MSci Computer Science
MSci Computer Science (with Industry Placement)
Life Sciences and Medicine (6)
BA (Hons) Anthropology
BA (Hons) Anthropology
BA (Hons) Anthropology and Archaeology
BA (Hons) Anthropology and Archaeology
BA (Hons) Childhood Studies
BA (Hons) Childhood Studies
BA (Hons) Childhood and Youth Studies
BA (Hons) Childhood and Youth Studies
BA (Hons) Health and Wellbeing
BA (Hons) Health and Wellbeing (with Foundation Year)
BA (Hons) International Development: Global Health
BN (Hons) Nursing (Adult)
BN (Hons) Nursing (Child)
BN (Hons) Nursing (Learning Disabilities)
BN (Hons) Nursing (Mental Health)
BSc (Hons) Forensic Investigative Psychology
BSc (Hons) Forensic Investigative Psychology
BSc (Hons) Health and Social Care
BSc (Hons) Health and Social Care
BSc (Hons) Health and Social Care (Disability Studies)
BSc (Hons) Physiotherapy
BSc (Hons) Psychology
BSc (Hons) Psychology
BSc (Hons) Psychology (with Foundation year)
BSc (Hons) Psychology and Child Development
BSc (Hons) Psychology and Child Development
BSc (Hons) Psychology and Criminology
BSc (Hons) Psychology and Criminology
BSc (Hons) Psychology with Law
Natural Sciences (6)
BSc (Hons) Mathematics
BSc (Hons) Mathematics
BSc (Hons) Mathematics and Economics
BSc (Hons) Mathematics and Economics
BSc (Hons) Mathematics and Economics (Sandwich)
BSc (Hons) Mathematics and Education Studies
BSc (Hons) Mathematics and Education Studies
BSc (Hons) Mathematics and Education Studies (Sandwich)
BSc (Hons) Mathematics and Finance
BSc (Hons) Mathematics and Finance
BSc (Hons) Mathematics and Management
BSc (Hons) Mathematics and Management
BSc (Hons) Mathematics and Management (Sandwich)
Social Sciences and Management (6)
BA (Hons) Animal Welfare and Society
BA (Hons) Animal Welfare and Society
BA (Hons) Creative Advertising
BA (Hons) Creative Advertising
BA (Hons) Criminology
BA (Hons) Criminology
BA (Hons) Criminology (with Foundation Year)
BA (Hons) Criminology and Sociology
BA (Hons) Criminology and Sociology
BA (Hons) Criminology with Law
BA (Hons) Criminology with Psychology
BA (Hons) Criminology with Psychology
BA (Hons) Digital Media Design
BA (Hons) Digital Media Design: 3D Visualisation
BA (Hons) Education Studies
BA (Hons) Education Studies
BA (Hons) Education Studies and Drama
BA (Hons) Education Studies and Drama
BA (Hons) Education Studies and Early Childhood
BA (Hons) Education Studies and Early Childhood
BA (Hons) Education Studies and English Literature
BA (Hons) Education Studies and English Literature
BA (Hons) Education Studies and History
BA (Hons) Education Studies and History
BA (Hons) Education Studies and Inclusion
BA (Hons) Education Studies and Inclusion
BA (Hons) Education Studies and Mathematics
BA (Hons) Education Studies and Mathematics
BA (Hons) Education and Youth Studies
BA (Hons) Education and Youth Studies
BA (Hons) Entertainment Journalism
BA (Hons) Event Management
BA (Hons) Event Management
BA (Hons) Event Management (with Foundation Year)
BA (Hons) Event Management (with Foundation Year) (Sandwich)
BA (Hons) Fashion Journalism
BA (Hons) Film
BA (Hons) Film
BA (Hons) Film Production
BA (Hons) Film Production
BA (Hons) Film Production (with Foundation Year)
BA (Hons) Film Studies
BA (Hons) Film Studies
BA (Hons) Film Studies and Screenwriting
BA (Hons) Film Studies and Screenwriting
BA (Hons) Film and Media Studies
BA (Hons) Film and Media Studies
BA (Hons) Journalism
BA (Hons) Journalism
BA (Hons) Law and Business Management
BA (Hons) Law and Business Management
BA (Hons) Law and Business Management (with Foundation Year)
BA (Hons) Law with Criminology
BA (Hons) Law with Cyber Security
BA (Hons) Law with Cyber Security
BA (Hons) Law with Media and Communication
BA (Hons) Law with Media and Communication
BA (Hons) Law with Politics
BA (Hons) Law with Psychology
BA (Hons) Law with Psychology
BA (Hons) Law with Sport Studies
BA (Hons) Media and Communication
BA (Hons) Media and Communication
BA (Hons) Media and Communication (with Foundation Year)
BA (Hons) Media, Communication and Advertising
BA (Hons) Media, Communication and Advertising
BA (Hons) Media, Communication and Journalism
BA (Hons) Media, Communication and Journalism
BA (Hons) Media, Communication and Social Media
BA (Hons) Media, Communication and Social Media
BA (Hons) Media, Communication and Video Games
BA (Hons) Music Journalism
BA (Hons) Music and Sound Production
BA (Hons) Music and Sound Production
BA (Hons) Politics
BA (Hons) Politics
BA (Hons) Politics with International Relations
BA (Hons) Politics with International Relations
BA (Hons) Politics with Law
BA (Hons) Politics with Law
BA (Hons) Primary Education with QTS
BA (Hons) Public Relations and Journalism
BA (Hons) Sociology
BA (Hons) Sociology
BA (Hons) Sport Management
BA (Hons) Sport Management
BA (Hons) Sport Management (with Foundation year)
BA (Hons) Sports Journalism
BA (Hons) Sports Journalism
BA (Hons) Theology
BA (Hons) Theology
BA (Hons) Theology, Religion and Ethics
BA (Hons) Theology, Religion and Ethics
BSc (Hons) Cyber Crime and Forensic Investigation
BSc (Hons) Cyber Crime and Forensic Investigation
BSc (Hons) Cyber Crime and Forensic Investigation (Sandwich)
BSc (Hons) Cyber Security
BSc (Hons) Cyber Security
BSc (Hons) Cyber Security (Sandwich)
BSc (Hons) Data Science
BSc (Hons) Data Science (Sandwich)
BSc (Hons) Digital Media Development
BSc (Hons) Digital Media Development: 3D Environments (Game and Heritage)
BSc (Hons) Economics
BSc (Hons) Economics
BSc (Hons) Economics (Sandwich)
BSc (Hons) Economics and Banking
BSc (Hons) Economics and Banking
BSc (Hons) Economics and Banking (Sandwich)
BSc (Hons) Economics and Finance
BSc (Hons) Economics and Finance
BSc (Hons) Economics and Finance (Sandwich)
BSc (Hons) Economics, Banking and Finance
BSc (Hons) Economics, Banking and Finance
BSc (Hons) Economics, Banking and Finance (Sandwich)
BSc (Hons) Forensic Investigation
BSc (Hons) Forensic Investigation
BSc (Hons) Professional Policing
BSc (Hons) Professional Policing
BSc (Hons) Social Work
BSc (Hons) Sport Coaching and Psychology
BSc (Hons) Sport Coaching and Psychology
BSc (Hons) Sport and Exercise Psychology
BSc (Hons) Sports Coaching
BSc (Hons) Sports Coaching
BSc (Hons) Sports Coaching (with Foundation year)
BSc (Hons) Sports and Exercise Science
BSc (Hons) Sports and Exercise Science
BSc (Hons) Sports and Exercise Science (with Foundation year)
BSc (Hons) Strength and Conditioning
BSc (Hons) Strength and Conditioning
BSc (Hons) Strength and Conditioning (with Foundation year)
LLB (Hons) Law
LLB (Hons) Law
LLB (Hons) Law (with Foundation Year)
Winchester offers a range of postgraduate study options at various levels of award that can result in different qualifications. Fields of study are within the academic fields of the arts, humanities, social sciences, education and business. Awards include Masters degrees (MA/MSc/MBA/MRes), PGCEs, research degrees (MPhil and PhD) designed to enhance skills in the workplace.Masters degrees are designed to take the skills and knowledge of graduates and other professionals to the levels of critical awareness associated with postgraduate study. The programmes offered at Winchester cover a variety of study fields. They are self-contained and provide the foundations for further training or study such as a Research degree.Each Masters programme is organised into modules which are offered within our two semester system academic year. All offer taught modules for the first two-thirds of the programme. The final third is based on self-directed learning concentrating extended critical awareness and research skills. It culminates with the production of the dissertation, consultancy or other project.
Arts and Humanities (6)
MA Creative Writing
MA Creative Writing
MA Cultural Heritage and Resource Management
MA Cultural Heritage and Resource Management
MA Cultural and Arts Management
MA Death, Religion and Culture (Full-Time)
MA Death, Religion and Culture (Part-Time)
MA English Language and Linguistics
MA English Language and Linguistics
MA English Literature
MA English Literature
MA History
MA History
MA Liberal Arts
MA Liberal Arts
MA Reconciliation (Full-Time)
MA Reconciliation (Part-Time)
MA Reconciliation and Peacebuilding (Full-Time)
MA Reconciliation and Peacebuilding (Part-Time)
MSc Animal Welfare Science, Ethics and Law (Full-Time)
MSc Animal Welfare Science, Ethics and Law (Part-Time)
MSc Animal Welfare Science, Ethics and Law (Part-Time)
MSc Human Osteology and Funerary Studies
MSc Human Osteology and Funerary Studies
Business and Management (6)
MSc Accounting and Finance
MSc Accounting and Finance
MSc Digital Marketing and Analytics
MSc Digital Marketing and Analytics
MSc International Business
MSc International Business
MSc Marketing Innovation
MSc Marketing Innovation
MSc Project Management
MSc Project Management
Engineering and Technology (6)
MSc Cyber Security
MSc Cyber Security
MSc Information Security
MSc Information Security
Life Sciences and Medicine (6)
MSc Applied Sports Psychology
MSc Applied Sports Psychology
MSc Forensic Psychology
MSc Forensic Psychology
Natural Sciences (6)
MSc Sustainability and Social Justice
MSc Sustainability and Social Justice
Social Sciences and Management (6)
MA Digital Journalism
MA Digital Journalism
MA Digital Media Practice
MA Digital Media Practice
MA Digital Media Practice: Advertising, Marketing & Branding Design
MA Digital Media Practice: Advertising, Marketing & Branding Design
MA Digital Media Practice: Design Thinking
MA Digital Media Practice: Design Thinking
MA Digital Media Practice: Interaction Design
MA Digital Media Practice: Interaction Design
MA Digital Media Practice: Motion Graphics
MA Digital Media Practice: Motion Graphics
MA Digital Media Practice: Visualisation
MA Digital Media Practice: Visualisation
MA Education
MA Learning and Teaching in Higher Education
MA Medical Education
MA Mission (Full-Time) (January Start)
MA Mission (Full-Time) (September Start)
MA Mission (Part-Time) (January Start)
MA Mission (Part-Time) (September Start)
MA Philosophy of Education
MA Philosophy of Education
MA Politics and International Relations
MA Politics and International Relations
MA Sports Journalism
MA Sports Journalism
MA Student Engagement in Higher Education
MA Theology, Religion and Philosophy
MA Theology, Religion and Philosophy
MSc Applied Criminology
MSc Applied Criminology
MSc Social Work
Others (1)
Executive MBA