Bachelor of Communication (Strategic Communication) Bachelor of Creative Intelligence and Innovation 48 months Undergraduate Program By University of Technology Sydney |Top Universities

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

The Bachelor of Communication (Strategic Communication) at UTS will develop students’ skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as ‘Public Communication’, the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries – from environmental to music to banking organisations – within the social, economic and political contexts in which they operate.

Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate a rapidly changing world.

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

The Bachelor of Communication (Strategic Communication) at UTS will develop students’ skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as ‘Public Communication’, the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries – from environmental to music to banking organisations – within the social, economic and political contexts in which they operate.

Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate a rapidly changing world.

Admission requirements

79+
6.5+
81+
58+
176+
4 Years
Feb
Jul

Tuition fee and scholarships

Domestic Students

60,568 AUD
-

International Students

192,480 AUD
-

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