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Master of Business Administration (Marketing)
City West Campus, Adelaide, Australia
18 monthsProgram duration
37,800 AUDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MBA
Study Level
MBA
Study Mode
On Campus
As part of your studies, you will gain real-world insights through access to academic and industry experts, benefit from a curriculum informed by world-class research and further your professional practice to maximise your career progression. You will have the opportunity to engage with a diverse cohort of highly experienced peers from a wide range of industry backgrounds in an engaging learning environment.
You will also have the opportunity to study the Company Directors Course embedded within your MBA through a unique partnership with the Australian Institute of Company Directors – UniSA is the only university with a partnership of this kind in Australia.
Our fully-flexible MBA allows you to tailor your studies to suit your individual needs with the option to study face-to-face (including intensives and evening classes), online or in mixed mode, as well as full-time or part-time.
As a guide, full-time MBA students generally undertake two courses per study period and part-time students undertake one course per study period. Studying the MBA full-time will normally take 18 months, but there are opportunities to fast-track your study. Part-time students taking one course per study period will typically complete the MBA in three years.
Marketing specialisation Learn from leading marketing scientists at the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for research into marketing.
The Institute produces groundbreaking research into how brands grow and how consumers behave, and is sponsored by many of the world’s biggest brands including Coca-Cola, HSBC, Kellogg's, and Unilever.
By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:
Program overview
Main Subject
Marketing
Degree
MBA
Study Level
MBA
Study Mode
On Campus
As part of your studies, you will gain real-world insights through access to academic and industry experts, benefit from a curriculum informed by world-class research and further your professional practice to maximise your career progression. You will have the opportunity to engage with a diverse cohort of highly experienced peers from a wide range of industry backgrounds in an engaging learning environment.
You will also have the opportunity to study the Company Directors Course embedded within your MBA through a unique partnership with the Australian Institute of Company Directors – UniSA is the only university with a partnership of this kind in Australia.
Our fully-flexible MBA allows you to tailor your studies to suit your individual needs with the option to study face-to-face (including intensives and evening classes), online or in mixed mode, as well as full-time or part-time.
As a guide, full-time MBA students generally undertake two courses per study period and part-time students undertake one course per study period. Studying the MBA full-time will normally take 18 months, but there are opportunities to fast-track your study. Part-time students taking one course per study period will typically complete the MBA in three years.
Marketing specialisation Learn from leading marketing scientists at the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for research into marketing.
The Institute produces groundbreaking research into how brands grow and how consumers behave, and is sponsored by many of the world’s biggest brands including Coca-Cola, HSBC, Kellogg's, and Unilever.
By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:
Admission requirements
Exam Scores
Important Dates
Applicants are required to have one of the following:
A completed bachelor degree* from a recognised higher education institution or equivalent; or A completed graduate diploma* from a recognised higher education institution; or A completed graduate certificate* from a recognised higher education institution. * Normally applicants who have completed a degree with a grade point average of 4 or better will be eligible for entry.
Applicants who have:
completed a bachelor degree in a business discipline; or completed a bachelor degree which includes a major in business, commerce, marketing or management; or completed a graduate certificate in a business discipline,
are eligible to enter the program with 0. 5 EFTSL (18 units) Advanced Standing and complete the program in 1. 5 years of full time study or equivalent part time study.
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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At the University of South Australia we are focused on life beyond the classroom and helping you get career ready – that’s why we are number one in South Australia for full-time graduate employment*. We have strong links with industry and take a practical approach to teaching and learning, so that you can make a real impact in your chosen profession.
We have more than 200 degrees on offer, taught by highly experienced academics and industry professionals in world-class facilities. Explore our seven academic areas:
A number of our discipline areas are highly ranked in the QS World University Rankings by Subject 2024, including:
ComparED (QILT) Graduate Outcomes Survey 2021-23 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities.
Arts and Humanities (6)
Bachelor of Architectural Studies
Bachelor of Arts
Bachelor of Arts (Applied Linguistics)
Bachelor of Arts (Creative Writing and Literature)
Bachelor of Arts (English Language)
Bachelor of Arts (History and Global Politics)
Bachelor of Arts (Honours)
Bachelor of Arts (Languages)
Bachelor of Construction Management
Bachelor of Construction Management (Honours)
Bachelor of Contemporary Art
Bachelor of Creative Arts (Honours)
Bachelor of Creative Arts (Honours)
Bachelor of Creative Industries
Bachelor of Design (Communication Design)
Bachelor of Design (Illustration and Animation)
Bachelor of Design (Product Design)
Bachelor of Film and Television
Bachelor of Film and Television
Bachelor of Interior Architecture
Business and Management (6)
Bachelor of Accounting
Bachelor of Accounting, Bachelor of Finance
Bachelor of Business
Bachelor of Business (Design and Marketing)
Bachelor of Business (Economics, Finance and Trade)
Bachelor of Business (Financial Planning)
Bachelor of Business (Innovation and Entrepreneurship)
Bachelor of Business (International Business)
Bachelor of Business (Management)
Bachelor of Business (Marketing)
Bachelor of Business (Property)
Bachelor of Business (Real Estate Practice)
Bachelor of Commerce (Accounting)
Bachelor of Data Analytics
Bachelor of Digital Business
Bachelor of Finance
Bachelor of Marketing and Communication
Engineering and Technology (6)
Bachelor of Applied Science (Honours) (Aviation)
Bachelor of Aviation (Flight)
Bachelor of Aviation (Management)
Bachelor of Aviation (Pilot)
Bachelor of Engineering (Honours) (Civil and Construction Management)
Bachelor of Engineering (Honours) (Civil and Structural)
Bachelor of Engineering (Honours) (Civil)
Bachelor of Engineering (Honours) (Civil), Bachelor of Business
Bachelor of Engineering (Honours) (Electrical and Electronic)
Bachelor of Engineering (Honours) (Electrical and Electronic), Bachelor of Business
Bachelor of Engineering (Honours) (Electrical and Mechatronic)
Bachelor of Engineering (Honours) (Flexible Entry)
Bachelor of Engineering (Honours) (Mechanical and Advanced Manufacturing)
Bachelor of Engineering (Honours) (Mechanical and Mechatronic)
Bachelor of Engineering (Honours) (Mechanical)
Bachelor of Engineering (Honours) (Mechanical), Bachelor of Business
Bachelor of Information Technology
Bachelor of Information Technology (Games and Entertainment Design)
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Bachelor of Information Technology (Mobile Application Development)
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Bachelor of Biomedical Science
Bachelor of Clinical Exercise Physiology (Honours)
Bachelor of Community Health
Bachelor of Health Science
Bachelor of Health Science (Healthy Ageing)
Bachelor of Health Science (Nutrition and Exercise)
Bachelor of Health Science (Public Health)
Bachelor of Human Movement
Bachelor of Human Movement, Bachelor of Business (Sport and Recreation Management)
Bachelor of Human Movement, Bachelor of Nutrition and Food Sciences
Bachelor of Laboratory Medicine (Honours)
Bachelor of Medical Radiation Science (Honours) (Medical Imaging)
Bachelor of Medical Radiation Science (Honours) (Nuclear Medicine)
Bachelor of Medical Radiation Science (Honours) (Radiation Therapy)
Bachelor of Medical Radiation Science (Medical Imaging)
Bachelor of Medical Radiation Science (Nuclear Medicine)
Bachelor of Medical Radiation Science (Radiation Therapy)
Bachelor of Midwifery
Bachelor of Midwifery (Mount Gambier)
Bachelor of Nursing
Bachelor of Nursing (Mount Gambier)
Bachelor of Nursing (Whyalla)
Bachelor of Occupational Therapy (Honours)
Bachelor of Pharmaceutical Science
Bachelor of Pharmaceutical Science, Bachelor of Pharmacy (Honours)
Bachelor of Pharmacy (Honours)
Bachelor of Physiotherapy (Honours)
Bachelor of Podiatry
Bachelor of Podiatry (Honours)
Bachelor of Psychological Science
Bachelor of Psychological Science (Cognitive Neuroscience)
Bachelor of Psychological Science (Counselling and Interpersonal Skills)
Bachelor of Psychological Science and Sociology
Bachelor of Psychology (Cognitive Neuroscience)
Bachelor of Psychology (Counselling and Interpersonal Skills), Bachelor of Business (Human Resource Management)
Bachelor of Psychology (Honours)
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Bachelor of Public Health
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Bachelor of Speech Pathology (Honours)
Natural Sciences (6)
Bachelor of Applied Science (Honours) (Mathematics)
Bachelor of Environmental Science
Bachelor of Mathematics (Data Science)
Bachelor of Mathematics (Industrial and Applied Mathematics)
Bachelor of Nutrition and Food Sciences
Bachelor of Outdoor and Environmental Leadership
Social Sciences and Management (6)
Bachelor of Arts (Aboriginal Studies)
Bachelor of Arts (Cultural Studies)
Bachelor of Arts (Law, Policy and Politics)
Bachelor of Arts (Sociology)
Bachelor of Business (Human Resource Management)
Bachelor of Business (Legal Studies)
Bachelor of Business (Logistics and Supply Chain Management)
Bachelor of Business (Sport and Recreation Management)
Bachelor of Business (Tourism and Event Management)
Bachelor of Communication
Bachelor of Communication and Media
Bachelor of Criminal Justice
Bachelor of Digital Media
Bachelor of Early Childhood Education (Honours) (Magill)
Bachelor of Early Childhood Education (Honours) (Mawson Lakes)
Bachelor of Early Childhood Education (Honours) (Mount Gambier)
Bachelor of Early Childhood Education (Honours) (Whyalla)
Bachelor of Exercise and Sport Science
Bachelor of Exercise and Sport Science, Bachelor of Nutrition and Food Sciences
Bachelor of Exercise and Sport Science, Bachelor of Psychology (Counselling and Interpersonal Skills)
Bachelor of Journalism
Bachelor of Journalism and Professional Writing
Bachelor of Journalism and Professional Writing, Bachelor of Arts (Creative Writing and Literature)
Bachelor of Laws (Honours)
Bachelor of Laws (Honours), Bachelor of Accounting
Bachelor of Laws (Honours), Bachelor of Arts
Bachelor of Laws (Honours), Bachelor of Arts (History and Global Politics)
Bachelor of Laws (Honours), Bachelor of Business (Economics, Finance and Trade)
Bachelor of Laws (Honours), Bachelor of Business (Human Resource Management)
Bachelor of Laws (Honours), Bachelor of Business (Management)
Bachelor of Laws (Honours), Bachelor of Business (Marketing)
Bachelor of Laws (Honours), Bachelor of Business (Sport and Recreation Management)
Bachelor of Laws (Honours), Bachelor of Business (Tourism and Event Management)
Bachelor of Laws (Honours), Bachelor of Journalism and Professional Writing
Bachelor of Laws (Honours), Bachelor of Psychology
Bachelor of Primary Education (Honours) (Magill)
Bachelor of Primary Education (Honours) (Mawson Lakes)
Bachelor of Primary Education (Honours) (Mount Gambier)
Bachelor of Primary Education (Honours) (Whyalla)
Bachelor of Secondary Education (Honours)
Bachelor of Secondary Education (Honours) (Mount Gambier)
Bachelor of Secondary Education (Honours) (Whyalla)
Bachelor of Social Science (Human Services)
Bachelor of Social Science (Human Services), Bachelor of Arts
Bachelor of Social Science (Human Services), Bachelor of Psychology
Bachelor of Social Work
Bachelor of Social Work (Honours)
Bachelor of Social Work (Mount Gambier)
Bachelor of Social Work (Whyalla)
The University of South Australia is Australia's University of Enterprise. Our culture of innovation is anchored around global and national links to academic, research and industry partners. Taught by award-winning teachers, industry professionals and renowned researchers in world-class facilities, a postgraduate qualification with the University of South Australia will help you be the best in your field.
From masters by research programs to PhD studies, the University of South Australia offers a range of postgraduate qualifications. Explore our seven academic areas:
A number of our discipline areas are highly ranked in the QS World University Rankings by Subject 2024, including:
Research Excellence:
Research at the University of South Australia is inspired by challenges and opportunities, partnered with end-users and communities, and underpinned by excellence. Our strong commitment to cutting-edge research and engagement with industry has been well recognised, with 100% of our assessed research rated at or above world-class*.
The University is home to a number of flagship research institutes and centres, including:
*2018 Excellence in Research for Australia (ERA), 4-digit Fields of Research.
Arts and Humanities (6)
Master of Architecture
Master of Design (Communication Design)
Master of Design (Contemporary Art)
Master of Design (Design and Construct)
Master of Design (Industrial Design)
Master of Design (Interior Architecture)
Master of Design (Sustainable Design)
Master of Urban and Regional Planning
Business and Management (6)
Master of Applied Project Management
Master of Applied Project Management (Contract Management)
Master of Data Science
Master of Finance
Master of Finance (Financial Planning)
Master of Finance (Global Investment and Trade)
Master of Management
Master of Management (Advertising and Brand Management)
Master of Management (Arts and Cultural Management)
Master of Management (Business Analytics)
Master of Management (Marketing)
Master of Professional Accounting
Master of Project Management
Engineering and Technology (6)
Master of Cybersecurity
Master of Engineering (Civil and Infrastructure)
Master of Engineering (Cyber Engineering and Telecommunications)
Master of Engineering (Cyber Engineering and Telecommunications)
Master of Engineering (Electrical Power)
Master of Engineering (Engineering Management)
Master of Engineering (Telecommunications)
Master of Engineering (Water Resources Management)
Master of Information Technology (Cyber Security)
Master of Information Technology (Enterprise Management)
Master of Systems Engineering
Master of Systems Engineering
Life Sciences and Medicine (6)
Master of Advanced Clinical Physiotherapy (Musculoskeletal)
Master of Advanced Clinical Physiotherapy (Sports)
Master of Clinical Pharmacy
Master of Health Services Management
Master of Medical Sonography (Cardiac)
Master of Medical Sonography (General)
Master of Medical Sonography (Vascular)
Master of Nursing
Master of Nursing (Nurse Practitioner)
Master of Occupational Therapy (Graduate Entry)
Master of Physiotherapy (Graduate Entry)
Master of Psychology (Clinical)
Natural Sciences (6)
Master of Environmental Science
Social Sciences and Management (6)
Master of Aboriginal Studies
Master of Communication
Master of Education
Master of Education (TESOL)
Master of Information Management (Archives and Records Management)
Master of Information Management (Library and Information Management)
Master of Management (Human Resource Management)
Master of Management (Tourism and Event Management)
Master of Social Work
Master of Teaching (Early Childhood)
Master of Teaching (Primary)
Master of Teaching (Secondary)
Full-Time MBA (1)
International Master of Business Administration
International Master of Business Administration (Advertising and Brand Management)
International Master of Business Administration (Business Analytics)
International Master of Business Administration (Finance)
International Master of Business Administration (Human Resource Management)
International Master of Business Administration (Marketing)
International Master of Business Administration (Supply Chain Management)
International Master of Business Administration (Tourism and Event Management)
Master of Business Administration
Master of Business Administration (Finance)
Master of Business Administration (Human Resource Management)
Master of Business Administration (Marketing)
Social Sciences and Management (1)
Doctor of Education