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Businesses increasingly are relying on data to discover what motivates people to buy, and today’s employers are demanding more technical and analytical skills from their marketing teams.
Position yourself at the forefront of marketing science through a... Read more
Businesses increasingly are relying on data to discover what motivates people to buy, and today’s employers are demanding more technical and analytical skills from their marketing teams.
Position yourself at the forefront of marketing science through a combination of foundational coursework and experience-based learning opportunities. Partner with businesses on real problems, and learn how to build effective strategies using data and technology. Be prepared for the future of marketing as you gain a broad introduction to marketing and in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. Learn how to build effective marketing strategies based on data and the latest technological tools.
The Katz Master of Science in Marketing Science is a 30-credit master’s degree program you may complete in two terms of full-time study beginning in the fall (August) term. You may also pursue the degree part time starting in the fall, spring (January), or summer (May).
You’ll also have access to research opportunities and industry connections through the Katz Center for Branding, a leading research center for branding and digital marketing.
Businesses increasingly are relying on data to discover what motivates people to buy, and today’s employers are demanding more technical and analytical skills from their marketing teams.
Position yourself at the forefront of marketing science through a... Read more
Businesses increasingly are relying on data to discover what motivates people to buy, and today’s employers are demanding more technical and analytical skills from their marketing teams.
Position yourself at the forefront of marketing science through a combination of foundational coursework and experience-based learning opportunities. Partner with businesses on real problems, and learn how to build effective strategies using data and technology. Be prepared for the future of marketing as you gain a broad introduction to marketing and in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. Learn how to build effective marketing strategies based on data and the latest technological tools.
The Katz Master of Science in Marketing Science is a 30-credit master’s degree program you may complete in two terms of full-time study beginning in the fall (August) term. You may also pursue the degree part time starting in the fall, spring (January), or summer (May).
You’ll also have access to research opportunities and industry connections through the Katz Center for Branding, a leading research center for branding and digital marketing.
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic (Out of State)
49,236 USD
International
49,236 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Science in Marketing Science
Oakland, Pittsburgh, United States
49,236 USDTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Businesses increasingly are relying on data to discover what motivates people to buy, and today’s employers are demanding more technical and analytical skills from their marketing teams.
Position yourself at the forefront of marketing science through a...
Read more
Businesses increasingly are relying on data to discover what motivates people to buy, and today’s employers are demanding more technical and analytical skills from their marketing teams.
Position yourself at the forefront of marketing science through a combination of foundational coursework and experience-based learning opportunities. Partner with businesses on real problems, and learn how to build effective strategies using data and technology. Be prepared for the future of marketing as you gain a broad introduction to marketing and in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. Learn how to build effective marketing strategies based on data and the latest technological tools.
The Katz Master of Science in Marketing Science is a 30-credit master’s degree program you may complete in two terms of full-time study beginning in the fall (August) term. You may also pursue the degree part time starting in the fall, spring (January), or summer (May).
Read lessYou’ll also have access to research opportunities and industry connections through the Katz Center for Branding, a leading research center for branding and digital marketing.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Businesses increasingly are relying on data to discover what motivates people to buy, and today’s employers are demanding more technical and analytical skills from their marketing teams.
Position yourself at the forefront of marketing science through a...
Read more
Businesses increasingly are relying on data to discover what motivates people to buy, and today’s employers are demanding more technical and analytical skills from their marketing teams.
Position yourself at the forefront of marketing science through a combination of foundational coursework and experience-based learning opportunities. Partner with businesses on real problems, and learn how to build effective strategies using data and technology. Be prepared for the future of marketing as you gain a broad introduction to marketing and in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. Learn how to build effective marketing strategies based on data and the latest technological tools.
The Katz Master of Science in Marketing Science is a 30-credit master’s degree program you may complete in two terms of full-time study beginning in the fall (August) term. You may also pursue the degree part time starting in the fall, spring (January), or summer (May).
Read lessYou’ll also have access to research opportunities and industry connections through the Katz Center for Branding, a leading research center for branding and digital marketing.
Admission Requirements
Tuition fees
Domestic (Out of State)
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
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