MSc in Management (Marketing & Behavioral Science)

Choose between the one-year research project, the research project with co-op, or the two-year thesis options. The Telfer MSc MGT builds on your undergraduate experience to sharpen your management knowledge and position you as a top candidate for a PhD or the finance career you deserve.

Apply research to understand how behaviour affects people’s green consumption (e.g., recycling and reusing), health (e.g., choosing food, exercise), happiness (e.g., spending time versus spending money) and wealth (e.g., shopping, saving, investing, donating). This concentration focuses on understanding, predicting and changing people’s behaviour. Gain the knowledge and technical skills you need to design, implement, analyze and interpret the outcomes of behaviour-changing interventions. Develop practical skills in methodologies such as experimental design and analysis, and in sophisticated statistical approaches such as predictive analytics. These skills will prepare you for behavioural research and management positions in many private and public organizations.