PhD in Business - Marketing PHD Program By University of Miami Patti and Allan Herbert Business School (Miami Herbert) |Top Universities

PhD in Business - Marketing

Location

221 Jenkins Building, 5250 University Drive, Coral Gables, US, Coral Gables, United States
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Program Duration

60 monthsProgram duration

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

PhD

Study Level

PHD

Study Mode

On Campus

As an academic field, marketing involves the search for understanding of how consumers respond to goods and services offered in markets, as well as for the development of tools and methods by which firms can achieve greater efficiency in exchange. The marketing faculty at Miami Herbert have a world-renowned reputation for pioneering contributions to both basic theoretical and applied areas of the field.
Students admitted to the Marketing PhD program at Miami Herbert will work one-on-one with faculty to undertake original research in two areas:
  1. Consumer psychology and behavioral decision making — the study of how individuals make decisions; more specifically, how consumers make choices in markets, and how marketing instruments (such as advertising and prices) affect these decisions
  2. Computational marketing — empirical research on consumer and/or firm behavior with a focus on computational and econometric analysis of marketing settings, using deep-learning techniques such as machine learning and artificial intelligence

Program overview

Main Subject

Marketing

Degree

PhD

Study Level

PHD

Study Mode

On Campus

As an academic field, marketing involves the search for understanding of how consumers respond to goods and services offered in markets, as well as for the development of tools and methods by which firms can achieve greater efficiency in exchange. The marketing faculty at Miami Herbert have a world-renowned reputation for pioneering contributions to both basic theoretical and applied areas of the field.
Students admitted to the Marketing PhD program at Miami Herbert will work one-on-one with faculty to undertake original research in two areas:
  1. Consumer psychology and behavioral decision making — the study of how individuals make decisions; more specifically, how consumers make choices in markets, and how marketing instruments (such as advertising and prices) affect these decisions
  2. Computational marketing — empirical research on consumer and/or firm behavior with a focus on computational and econometric analysis of marketing settings, using deep-learning techniques such as machine learning and artificial intelligence

Admission requirements

5 Years
Aug

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

The undergraduate business programs at the University of Miami School of Business Administration open up endless career opportunities for our graduates. We attract the best and brightest students who come here to learn from an internationally recognized faculty in one of the world's most dynamic and diverse regions. UM's innovative undergraduate business curriculum takes on a global perspective with hands-on real-world learning from day one, providing students with the knowledge and skills they need to succeed in today's increasingly competitive economy. The School of Business Administration offers courses leading to the degrees of Bachelor of Business Administration (BBA) and Bachelor of Science in Business Administration (BSBA)

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The MBA and other masters programs at the University of Miami School of Business prepare students for leadership in today's rapidly changing, global economy. In order to compete and succeed in the 21st century, business leaders must not only be able to adapt to change, they must drive change. At the UM School of Business, we not only prepare students for careers in management and leadership positions, we produce creative thinkers, strong communicators, and the best negotiators.Global Location, Global LearningOur unique location, centered in of one of the most dynamic areas of international business growth in the Western Hemisphere, contributes significantly to learning about global business management. Students learn alongside classmates from richly diverse cultural and academic backgrounds and from world-class faculty renowned for scholarly research and involvement in the international business community.

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