MSc Psychology: Social Influence 12 months Postgraduate Program By University of Amsterdam |Top Universities
Subject Ranking

# 8QS Subject Rankings

Program Duration

12 monthsProgram duration

Tuitionfee

17,700 EURTuition Fee/year

Scholarship

YesScholarships

Program overview

Main Subject

Psychology

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Why are emotional appeals in advertising campaigns sometimes effective and sometimes not? How do we encourage fewer people to cycle in pedestrian areas? How do we study the effectiveness of measures to prevent tax evasion? Many organisations and companies benefit from effectively influencing the behaviour of citizens or consumers. There are public health agencies trying to encourage people to exercise regularly, whereas advertising agencies try to increase sales of a particular product and municipalities try to discourage littering in parks. But how can we develop a strategy that is effective in achieving these goals?
During this master’s track, you have the opportunity to deepen your social-psychological knowledge and hone your research skills as well as learn about systematic, critical approaches to applied problems when influencing behaviour. You work through various case studies to learn how to apply scientific knowledge and approaches to applied behavioural influence problems.
You learn how to analyse concrete human behaviour using social-psychological theory and how to generate valid and reliable measurements of (current) attitudes, emotions, motivation and behaviour. You also learn, step by step, how to develop interventions and how to evaluate those interventions using intervention mapping.

Program overview

Main Subject

Psychology

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Why are emotional appeals in advertising campaigns sometimes effective and sometimes not? How do we encourage fewer people to cycle in pedestrian areas? How do we study the effectiveness of measures to prevent tax evasion? Many organisations and companies benefit from effectively influencing the behaviour of citizens or consumers. There are public health agencies trying to encourage people to exercise regularly, whereas advertising agencies try to increase sales of a particular product and municipalities try to discourage littering in parks. But how can we develop a strategy that is effective in achieving these goals?
During this master’s track, you have the opportunity to deepen your social-psychological knowledge and hone your research skills as well as learn about systematic, critical approaches to applied problems when influencing behaviour. You work through various case studies to learn how to apply scientific knowledge and approaches to applied behavioural influence problems.
You learn how to analyse concrete human behaviour using social-psychological theory and how to generate valid and reliable measurements of (current) attitudes, emotions, motivation and behaviour. You also learn, step by step, how to develop interventions and how to evaluate those interventions using intervention mapping.

Admission requirements

100+
7+
190+
12 Months
Sep
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Domestic Students

2,530 EUR
-

International Students

17,700 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

Are you ready for the challenge of an English-taught Bachelor’s degree at the University of Amsterdam? We’re international and inquisitive, ranked in the top 20 universities in Europe and the top 65 worldwide. Set in the heart of Amsterdam, we value freedom and diversity and promote a global mindset.

Bachelor's programmes at the UvA

The University of Amsterdam (UvA) offers 21 English-taught Bachelor's programmes in addition to a large number of Dutch-taught degree programmes.

We offer excellent academic career paths, with multiple options to pursue a study within or across disciplines. All our study programmes feature an interactive teaching style that encourages you to develop your self-reliance and independent thought.

Find out more about how to apply, practical matters and scholarships at: www.uva.nl/international  

Questions?

For practical matters on admissions, housing or visas, you can contact the Student Service Desk.  If you want to know what it’s like to study at the UvA, feel free to get in touch with one of our international student ambassadors.

Are you ambitious, independent and open-minded? Do you want to join an innovative academic community in pushing boundaries and solving complex issues? 
Ranked in the top 20 in Europe and the top 65 worldwide (QS and Times Higher Education world rankings), we have one of the widest range of Master’s programmes of any university in Europe – and some of them are unique to the UvA. Explore your options via the links below.

Master's programmes at the UvA

Nearly 200 English-taught Master's programmes are available at the UvA faculties. We offer various academic career paths, with multiple options to pursue a study within or across disciplines. Teaching and research are closely linked in all programmes.

Follow the links below for more information about the specific Master's programmes that we offer at our faculties:


Find out more about practical matters, scholarships how to apply at: https://www.uva.nl/en/education/education.html

Questions?

For practical matters on admissions, housing or visas, you can contact the Student Service Desk.  If you want to know what it’s like to study at the UvA, feel free to get in touch with one of our international student ambassadors.

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