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Ranked #151-160 QS WUR 2024, IULM offers cutting-edge programmes and industry connections in Milan’s vibrant business hub.
Marketing, Consumption and Communication (ITA or ENG)
Università IULM, Milan, Milan, Italy
24 monthsProgram duration
4,556 EURTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master’s degree program in Marketing, Consumer Behavior, and Communication* offers two curricula: one in Italian and a new curriculum in English*. The English track features a single specialization designed for young branding and marketing professionals...
Read more
The Master’s degree program in Marketing, Consumer Behavior, and Communication* offers two curricula: one in Italian and a new curriculum in English*. The English track features a single specialization designed for young branding and marketing professionals aiming for international markets. This course will provide the necessary skills to work in the fields of marketing and brand communication. Graduates can pursue careers as marketing managers, brand and product managers, CRM managers, responsible for online and offline sales networks of industrial and commercial enterprises, managers in digital marketing, or analysts in consulting firms. Keeping pace with market evolution, the program equips students with the tools to interpret current scenarios and develop a future-oriented vision focused on innovation.
*English-language replica of the master's degree course in Marketing, Consumer Behavior, and Communication, currently undergoing ministerial approval for the academic year 2024/25.
Read lessProgram overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master’s degree program in Marketing, Consumer Behavior, and Communication* offers two curricula: one in Italian and a new curriculum in English*. The English track features a single specialization designed for young branding and marketing professionals...
Read more
The Master’s degree program in Marketing, Consumer Behavior, and Communication* offers two curricula: one in Italian and a new curriculum in English*. The English track features a single specialization designed for young branding and marketing professionals aiming for international markets. This course will provide the necessary skills to work in the fields of marketing and brand communication. Graduates can pursue careers as marketing managers, brand and product managers, CRM managers, responsible for online and offline sales networks of industrial and commercial enterprises, managers in digital marketing, or analysts in consulting firms. Keeping pace with market evolution, the program equips students with the tools to interpret current scenarios and develop a future-oriented vision focused on innovation.
*English-language replica of the master's degree course in Marketing, Consumer Behavior, and Communication, currently undergoing ministerial approval for the academic year 2024/25.
Read lessAdmission Requirements
Tuition Fee and Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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