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The Bachelor's Degree in Advertising trains creative, innovative professionals, leading publicists, capable of creating advertising campaigns, directing communication strategies, managing agencies and teams and entrepreneurship in the world of advertising. The advertising career has 5 training axes: advertising, art direction, communication, business and professional development. It integrates subjects such as the concept and creation of advertising campaigns, marketing, integrated communications, point-of-sale campaigns, promotion, media planning, business plan, writing workshop, oral and written communication, brand design and image, consumer psychology, market research, social advertising, audiovisual storytelling, internal communications, planning and development of advertising in traditional and digital media.
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor's Degree in Advertising trains creative, innovative professionals, leading publicists, capable of creating advertising campaigns, directing communication strategies, managing agencies and teams and entrepreneurship in the world of advertising. The advertising career has 5 training axes: advertising, art direction, communication, business and professional development. It integrates subjects such as the concept and creation of advertising campaigns, marketing, integrated communications, point-of-sale campaigns, promotion, media planning, business plan, writing workshop, oral and written communication, brand design and image, consumer psychology, market research, social advertising, audiovisual storytelling, internal communications, planning and development of advertising in traditional and digital media.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
A world class, global, private, non-profit university located in Buenos Aires, Argentina, it's student population comes from 51 different countries, with more than 30% international students.
Students, faculty and alumni are part of a unique, global academic community characterized by its creativity, entrepreneurship and collaboration. It currently holds academic links with Yale Law School, New York University (NYU), Politecnico di Milano, Technion, Carnegie Mellon, University of Zurich, Peking University, and many others.
UP offers on campus, online and blended programs. Areas of study:
A world class, global, private, non-profit university located in Buenos Aires, Argentina, it's student population comes from 51 different countries, with more than 30% international students.
Students, faculty and alumni are part of a unique, global academic community characterized by its creativity, entrepreneurship and collaboration. It currently holds academic links with Yale Law School, New York University (NYU), Politecnico di Milano, Technion, Carnegie Mellon, University of Zurich, Peking University, and many others.
UP offers on campus, online and blended programs. Areas of study:
Bachelor of Advertising
Main Campus, Buenos Aires, Argentina
48 monthsProgram duration
YesScholarships
Communication and Media StudiesMain Subject Area
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The advertising career has 5 training axes: advertising, art direction, communication, business and professional development. It integrates subjects such as the concept and creation of advertising campaigns, marketing, integrated communications, point-of-sale campaigns, promotion, media planning, business plan, writing workshop, oral and written communication, brand design and image, consumer psychology, market research, social advertising, audiovisual storytelling, internal communications, planning and development of advertising in traditional and digital media.
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The advertising career has 5 training axes: advertising, art direction, communication, business and professional development. It integrates subjects such as the concept and creation of advertising campaigns, marketing, integrated communications, point-of-sale campaigns, promotion, media planning, business plan, writing workshop, oral and written communication, brand design and image, consumer psychology, market research, social advertising, audiovisual storytelling, internal communications, planning and development of advertising in traditional and digital media.
Admission requirements
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
PHD
Universidad de Palermo is one of the most innovative universities in Latin America.
A world class, global, private, non-profit university located in Buenos Aires, Argentina, it's student population comes from 51 different countries, with more than 30% international students.
Students, faculty and alumni are part of a unique, global academic community characterized by its creativity, entrepreneurship and collaboration. It currently holds academic links with Yale Law School, New York University (NYU), Politecnico di Milano, Technion, Carnegie Mellon, University of Zurich, Peking University, and many others.
UP offers on campus, online and blended programs. Areas of study:
School of Architechture
School of Design & Communication
School of Business
School of Engineering
School of Law
School of Social Sciences
Psychology
Online education
Rankings: Universidad de Palermo is considered among the best universities in the world.
#1 in Latin America: Number one among universities under 50 years in Latin America, #51-60 in the world*
#1 International students: The university with the highest percentage of international students in Latin America**
#1 Arts and Design: Number one among private universities in Argentina,#2 in Latin America***
#1 MBA in Argentina, #5 MBA in Latin America****
Top Ten in Latin America in Employability and Research Excellence *****
Top 10 Business School in Latin America*****
*QS Top 50 Under 50 2020
**QS World University Rankings 2020
***QS World University Rankings by Subject 2019, Arts and Design
****QS Global MBA Ranking 2020
***** QS Global 250 Business Schools Report 2017
Arts and Humanities (5)
Bachelor in Acting
Bachelor of Architecture
Bachelor of Art
Bachelor of Art Direction
Bachelor of Business in Design and Communication
Bachelor of Film Directing
Bachelor of Humanities and Social Sciences
Bachelor of Interior Design
Bachelor of Photography
Bachelor of Theater Directing
Design, Technology and Business
Business and Management (5)
Bachelor of Business and Systems Administration
Bachelor of Gastronomy
Bachelor of International Trade
Bachelor of Management: Analytics
Bachelor of Management: Digital Business
Bachelor of Management: Economics and Finance
Bachelor of Marketing: Marketing and Advertising
Bachelors in Administration
Business and Technology
Marketing
Engineering and Technology (5)
Bachelor in Cybersecurity
Bachelor in Production Organization
Bachelor of Electronic Engineering
Bachelor of Information Technology
Bachelor of Networks and Data Communication
Computer Engineering
Industrial Engineering
Life Sciences and Medicine (5)
Bachelor of Psychology
Social Sciences and Management (5)
BA in International Relations and Political Science
Bachelor of Advertising
Bachelor of Advertising Communication
Bachelor of Audiovisual Communication
Bachelor of Digital Communication
Bachelor of Human Resources
Bachelor of Journalism
Bachelor of Journalism: Digital Journalism
Bachelor of Journalism: Sports Journalism
Bachelor of Law
Bachelor of Management in Tourism and Hospitality
Bachelor of Public Relations
Bachelor of Sound Creation
Bachelor of Television
Bachelor's Degree in International Relations
Universidad de Palermo is one of the most innovative universities in Latin America.
A world class, global, private, non-profit university located in Buenos Aires, Argentina, it's student population comes from 51 different countries, with more than 30% international students.
Students, faculty and alumni are part of a unique, global academic community characterized by its creativity, entrepreneurship and collaboration. It currently holds academic links with Yale Law School, New York University (NYU), Politecnico di Milano, Technion, Carnegie Mellon, University of Zurich, Peking University, and many others.
UP offers on campus, online and blended programs. Areas of study:
School of Architechture
School of Design & Communication
School of Business
School of Engineering
School of Law
School of Social Sciences
Psychology
Online education
Rankings: Universidad de Palermo is considered among the best universities in the world.
#1 in Latin America: Number one among universities under 50 years in Latin America, #51-60 in the world*
#1 International students: The university with the highest percentage of international students in Latin America**
#1 Arts and Design: Number one among private universities in Argentina,#2 in Latin America***
#1 MBA in Argentina, #5 MBA in Latin America****
Top Ten in Latin America in Employability and Research Excellence *****
Top 10 Business School in Latin America*****
*QS Top 50 Under 50 2020
**QS World University Rankings 2020
***QS World University Rankings by Subject 2019, Arts and Design
****QS Global MBA Ranking 2020
***** QS Global 250 Business Schools Report 2017
Arts and Humanities (4)
Master in Design Management
Engineering and Technology (4)
Master in Information Technology
Life Sciences and Medicine (4)
Master in Cognitive Behavioral Psychotherapy
Social Sciences and Management (4)
Master of Laws
Full-Time MBA (2)
MBA - Master in Business Administration
Online/Distance MBA (2)
Online MBA
Arts and Humanities (3)
PhD in Design
Life Sciences and Medicine (3)
Doctorate in Psychology
Social Sciences and Management (3)
Doctorate in Higher Education
Doctorate in Law