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Our Graduate/Master programs are based on and are fully compatible with the established European and American educational systems. Master programs consist of 60 European credits, equivalent to 40 American semester credits. Courses are assigned a number of credits, indicating the estimated workload. Each credit equals up to 30 learning hours, including contact hours, exam hours, self-study hours and group-study hours. The workload of a typical full-time graduate student amounts to 20 credits and 600 learning hours per quarter. Students are assessed on a combination of attendance, participation, individual assignments, group assignments and exams. Assignments may include reading materials, term papers, reports, presentations, and others. The combination of these assessments provides students with an equal opportunity to demonstrate their skills and knowledge.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Our Graduate/Master programs are based on and are fully compatible with the established European and American educational systems. Master programs consist of 60 European credits, equivalent to 40 American semester credits. Courses are assigned a number of credits, indicating the estimated workload. Each credit equals up to 30 learning hours, including contact hours, exam hours, self-study hours and group-study hours. The workload of a typical full-time graduate student amounts to 20 credits and 600 learning hours per quarter. Students are assessed on a combination of attendance, participation, individual assignments, group assignments and exams. Assignments may include reading materials, term papers, reports, presentations, and others. The combination of these assessments provides students with an equal opportunity to demonstrate their skills and knowledge.
Students should be fluent in English, and have obtained a Bachelor degree (or equivalent). Refer to the application process for further details on the recommended English language levels.
Degrees with 180 European credits or 120 American semester credits are considered equivalent. Other degrees can be submitted along with your application for review by our Admissions Department. No distinction is made between academic or professional Bachelor degrees.
Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master foundation program in order to be fully prepared for our graduate programs.
Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Our undergraduate programs, each with different program requirements, are based on and are fully compatible with the established European and American educational systems. The European guidelines for higher education are outlined in the Bologna agreements. Some programs require or allow students to choose a major and/or minor, a primary and secondary specialization during undergraduate studies. Once a minimum number of credits has been earned, a request for graduation can be submitted.
Our postgraduate programs, each with different program requirements, are based on and are fully compatible with the established European and American educational systems. The European guidelines for higher education are outlined in the Bologna agreements. Once a minimum number of credits has been earned, a request for graduation can be submitted. Postgraduate programs are advanced academic programs for college and university graduates, as well as for working professional wishing to pursue a progressive career in the field of business and management. The school's truly global community provides ample opportunities for students to pursue academic topics of interest and research with an emphasis on globalization, international business and higher education.
Master in International Management (Specialization in Digital Marketing) (MIM)
UIBS Zurich, Zürich, Switzerland
12 monthsProgram duration
35,400 CHFTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Admission requirements
Exam Scores
Important Dates
Students should be fluent in English, and have obtained a Bachelor degree (or equivalent). Refer to the application process for further details on the recommended English language levels.
Degrees with 180 European credits or 120 American semester credits are considered equivalent. Other degrees can be submitted along with your application for review by our Admissions Department. No distinction is made between academic or professional Bachelor degrees.
Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master foundation program in order to be fully prepared for our graduate programs.
Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses.
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
PHD
Our undergraduate programs, each with different program requirements, are based on and are fully compatible with the established European and American educational systems. The European guidelines for higher education are outlined in the Bologna agreements. Some programs require or allow students to choose a major and/or minor, a primary and secondary specialization during undergraduate studies. Once a minimum number of credits has been earned, a request for graduation can be submitted.
Business and Management (2)
Bachelor in Business Studies (BBS)
Bachelor in International Management (BIM) with a concentration in Design Management
Bachelor in International Management (BIM) with a concentration in Hospitality Management
Bachelor in International Management (BIM) with a concentration in Sports Management
Bachelor in International Management (BIM) with a concentration in Technology Management
Bachelor in International Management (BIM) with a concentration in Tourism Management
Bachelor in International Management (BIM) with a concentration on Fashion Management
Bachelor of Business Administration (Major in Global Business) (BBA)
Bachelor of Business Administration (Major in Global Entrepreneurship) (BBA)
Bachelor of Business Administration (Major in Global Finance) (BBA)
Bachelor of Business Administration (Major in Global Marketing) (BBA)
Bachelor of Business Administration (Minor in Asian Management) (BBA)
Bachelor of Business Administration (Minor in Business Communication) (BBA)
Bachelor of Business Administration (Minor in European Management) (BBA)
Bachelor of Business Administration (Minor in International Management) (BBA)
Bachelor of Business Administration (Minor in Small Business Management) (BBA)
Top-up Bachelor of Arts in Global Business (BA)
Social Sciences and Management (2)
Bachelor of Business Administration (Major in Global Economics) (BBA)
Our postgraduate programs, each with different program requirements, are based on and are fully compatible with the established European and American educational systems. The European guidelines for higher education are outlined in the Bologna agreements. Once a minimum number of credits has been earned, a request for graduation can be submitted. Postgraduate programs are advanced academic programs for college and university graduates, as well as for working professional wishing to pursue a progressive career in the field of business and management. The school's truly global community provides ample opportunities for students to pursue academic topics of interest and research with an emphasis on globalization, international business and higher education.
Business and Management (2)
Master in Business Studies (MBS)
Master in International Management (MIM)
Master in International Management (MIM) with a concentration in Fashion Management
Master in International Management (MIM) with a concentration in Financial Management
Master in International Management (MIM) with a concentration in Marketing Management
Master in International Management (MIM) with a concentration in Sports Management
Master in International Management (MIM) with a concentration in Sustainable Business
Master in International Management (MIM) with a concentration in Technology Management
Master in International Management (Specialization in Asian Management) (MIM)
Master in International Management (Specialization in Business Analytics) (MIM)
Master in International Management (Specialization in Business Communication) (MIM)
Master in International Management (Specialization in Digital Business) (MIM)
Master in International Management (Specialization in Digital Marketing) (MIM)
Master in International Management (Specialization in European Management) (MIM)
Master in International Management (Specialization in Global Banking) (MIM)
Master in International Management (Specialization in Global Entrepreneurship) (MIM)
Master in International Management (Specialization in Global Leadership) (MIM)
Master in International Management (Specialization in Small Business Management) (MIM)
Master in International Management (Specialization in Strategic Management) (MIM)
Master of Arts in Design Management (MA)
Social Sciences and Management (2)
Master in International Management (MIM) with a concentration in Hospitality Management
Master in International Management (MIM) with a concentration in Human Resource Management
Master in International Management (MIM) with a concentration in Supply Chain Management
Master in International Management (Specialization in Global Economics) (MIM)
Full-Time MBA (1)
Master of Business Administration (MBA)
Arts and Humanities (2)
Doctor of Philosophy in Management (DPhil)
Business and Management (2)
Doctor of Business Administration (DBA)