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Technological University of the Shannon: Midlands Midwest
MBus in Strategic Management and Marketing
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MBus in Strategic Management and Marketing
Moylish, Limerick, Limerick City, Ireland
12 monthsProgram duration
14,500 EURTuition Fee/year
31 Aug, 2023Application Deadline
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the area of Strategic Business Management and Marketing. The programme builds students' strategic management skills through a combination of problem...
Read more
This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the area of Strategic Business Management and Marketing. The programme builds students' strategic management skills through a combination of problem based learning (PBL), direct contact with industry, workshops and case studies.
The programme is structured to maximise students’ practice-based learning and involves extensive student participation. To facilitate student activity, the programme employs a PBL philosophy; students are constantly challenged to apply learning and theory to real world situations and to devise appropriate solutions for problems presented to them; learners present project analysis and solutions to participating industry panels. The PBL approach offers a structure of investigation to follow while reminding students of the standards required to produce effective outcomes. The aim of the programme is to prepare students for the demands of management positions in a rapidly changing, knowledge- based economy while offering benefits in terms of research to participating companies.
Read lessProgram overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the area of Strategic Business Management and Marketing. The programme builds students' strategic management skills through a combination of problem...
Read more
This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the area of Strategic Business Management and Marketing. The programme builds students' strategic management skills through a combination of problem based learning (PBL), direct contact with industry, workshops and case studies.
The programme is structured to maximise students’ practice-based learning and involves extensive student participation. To facilitate student activity, the programme employs a PBL philosophy; students are constantly challenged to apply learning and theory to real world situations and to devise appropriate solutions for problems presented to them; learners present project analysis and solutions to participating industry panels. The PBL approach offers a structure of investigation to follow while reminding students of the standards required to produce effective outcomes. The aim of the programme is to prepare students for the demands of management positions in a rapidly changing, knowledge- based economy while offering benefits in terms of research to participating companies.
Read lessAdmission Requirements
Tuition fees
Domestic
International
Scholarships
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