MBA (Marketing)

MBA with Marketing specialisation is one of the most sought after specialisation at SIBM-H. Since inception in 2014, the strength of students opting for Marketing specialisation has been on the upswing Year On Year. The following are the Key Success Factors (KSF’s) which have catapulted Marketing Department to new heights.
Faculty: Marketing Dept. is driven by highly experienced & accomplished faculty members who bring in rich blend of theory and practice into Teaching Learning Process. With a combined experience of more than 60 years of excellence in corporate world, Research, Teaching, Mentoring, coaching and counselling, the faculty members apply themselves in grooming the next generation change makers and marketing champions.
Pedagogy adopted in delivering courses in marketing has a judicious mix of conceptual grounding by lectures using audio visual aids/gamification etc. Application orientation is through use of case studies, simulations and Experiential Learning through field studies/Experiments/ Project Works. Self-learning modules and coaching through active Corporate mentoring and experience sharing sessions.