Thanks for visiting TopUniversities.com today! So that we can show you the most relevant information, please select the option that most closely relates to you.
Thanks for sending your response.
Your input will help us improve your experience.
Thanks for sending your response.
Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.
On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.
On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
STPM - Average C or CGPA 2.00 (minimum 2 principals)
A-Level - Minimum 12 points (Minimum Grade D in at least 2 subjects)
Note: For A-Level points calculation
A = 10 points
B = 8 points
C = 6 points
D = 4 points
E = 2 points
Australian Matriculation - ATAR 55%
Canadian Matriculation - 55%
Monash University Foundation Year - 55%
Sunway Foundation in Arts - CGPA 2.0
Sunway Foundation in Science Technology - CGPA 2.0
Sunway Diploma - CAVG 50% or CGPA 2.00 * Students may obtain advanced standing if credit transfer requirements are met.
Unified Examination Certificate - Maximum 28 points from 5 subjects (all Grade Bs) and a Pass in Mathematics subject)
International Baccalaureate - Completed with 24 points (excluding bonus points)
Other Qualifications - Any other qualifications will be considered on a case-to-case basis
APEL.A - An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning)
Specific Requirements - Pass in Mathematics at SPM level or its equivalent Any other qualifications will be considered on a case-to-case basis
English Language Requirements
IELTS or equivalent 6.0
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English
Note: For Malaysian students entering using an entry qualification whereby the medium of instruction is not in English, MQA requires the student to possess a MUET or international English proficiency qualification in order to register for the programme.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
The courses at Sunway University adhere to the most stringent regulations. We offer programmes in the arts, business and management studies, computing, engineering, finance, health sciences, hospitality, mathematics and psychology. Programmes have been designed to meet industry needs and students undergo internship at leading companies before they graduate.
At Sunway we offer you a range of world-class post-graduate degrees designed to equip you with the transferable skills needed for success in your chosen career. Our 5-star QS ranking for Employability means you can be confident that you will graduate ready for the fast-track to the top. the national government has given Sunway University a 5-star grade in the last three SETARA quality assessments, placing us consistently among the top universities in Malaysia, and the QS university ranking organisation has placed Sunway in the top 2.5% of universities across Asia.
BSc (Hons) Marketing
No. 5, Jalan Universiti, Bandar Sunway, MY, Petaling Jaya, Malaysia
36 monthsProgram duration
8,257 USDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.
On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.
On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
Admission requirements
Exam Scores
Important Dates
Entry Requirements
Note: For A-Level points calculation
* Students may obtain advanced standing if credit transfer requirements are met.
Specific Requirements - Pass in Mathematics at SPM level or its equivalent
Any other qualifications will be considered on a case-to-case basis
English Language Requirements
Note: For Malaysian students entering using an entry qualification whereby the medium of instruction is not in English, MQA requires the student to possess a MUET or international English proficiency qualification in order to register for the programme.
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Ad Feature programs
Bachelor UG
Master PG
MBA
PHD
BA (Hons) in Advertising and Branding
BSc (Hons) Biomedicine
BSc (Hons) in Computer Science
BSc (Hons) in International Hospitality Management
Bachelor of Business Analytics (Honours)
The courses at Sunway University adhere to the most stringent regulations. We offer programmes in the arts, business and management studies, computing, engineering, finance, health sciences, hospitality, mathematics and psychology. Programmes have been designed to meet industry needs and students undergo internship at leading companies before they graduate.
Arts and Humanities (6)
BA (Hons) Design Communication
BA (Hons) Music Performance
BA (Hons) in Interior Architecture
Bachelor of Arts (Honours) Contemporary Music (Audio Technology)
Bachelor of Arts (Honours) in Theatre Production
Business and Management (6)
BA (Hons) Entrepreneurship
BA (Hons) in Advertising and Branding
BSc (Hons) Business Management
BSc (Hons) Business Studies
BSc (Hons) Financial Analysis
BSc (Hons) Financial Economics
BSc (Hons) Global Supply Chain Management
BSc (Hons) Marketing
BSc (Hons) in Accounting and Finance
BSc (Hons) in International Business
Bachelor (Hons) in Finance
Bachelor of Business Analytics (Honours)
Engineering and Technology (6)
BSc (Hons) Information Technology
BSc (Hons) Information Technology (Computer Networking and Security)
BSc (Hons) in Computer Science
Bachelor of Chemical Engineering with Honours
Bachelor of Electronic and Electrical Engineering with Honours
Bachelor of Information Systems (Honours) (Data Analytics)
Bachelor of Mechanical Engineering with Honours
Bachelor of Software Engineering (Hons)
Life Sciences and Medicine (6)
BSc (Hons) Biomedicine
BSc (Hons) Medical Biotechnology
BSc (Hons) Psychology
Natural Sciences (6)
BSc (Hons) in Actuarial Studies
Social Sciences and Management (6)
American Degree Transfer Program
BA (Hons) in Communication
BSc (Hons) Biology with Psychology
BSc (Hons) in Conventions and Events Management
BSc (Hons) in Culinary Management
BSc (Hons) in International Hospitality Management
BSc (Hons) in Statistical Data Modelling
Bachelor of Arts (Honours) Digital Film Production
At Sunway we offer you a range of world-class post-graduate degrees designed to equip you with the transferable skills needed for success in your chosen career. Our 5-star QS ranking for Employability means you can be confident that you will graduate ready for the fast-track to the top. the national government has given Sunway University a 5-star grade in the last three SETARA quality assessments, placing us consistently among the top universities in Malaysia, and the QS university ranking organisation has placed Sunway in the top 2.5% of universities across Asia.
Arts and Humanities (7)
Postgraduate Certificate in Higher Education Practice
Business and Management (7)
Master in Public Policy
Master in Sustainable Development Management (Blended)
Master of Business Analytics (MsBA)
Master of Data Science
Master of Marketing
Engineering and Technology (7)
MSc in Computer Science
MSc in Information Systems
Life Sciences and Medicine (7)
MSc in Life Sciences
MSc in Psychology
Master in Medical Science
Master of Applied Behaviour Analysis
Natural Sciences (7)
Master of Science in Applied Mathematics
PhD in Sustainable Development
Others (7)
Master of Business Administration
Social Sciences and Management (7)
MA in Visual Communication and Media Studies
Master Of Arts in Creative Arts and Media
Master in International Hospitality Management
Master of Human Resource Management
Online/Distance MBA (1)
Master of Business Administration
Business and Management (5)
Doctor of Philosophy (Business)
Engineering and Technology (5)
Doctor of Philosophy (Computing)
Life Sciences and Medicine (5)
Doctor of Philosophy in Biology
Doctor of Philosophy in Psychology
PhD in Medical Science
Natural Sciences (5)
Doctor of Philosophy in Sustainability Science and Technology
PhD in Mathematical Sciences
Social Sciences and Management (5)
Doctor of Philosophy in Hospitality and Tourism
PhD in Creative Arts and Media