B.A. in Advertising - Strategic Brand Management Specialization

Southern Methodist University, Dallas, United States

Shortlist

24 monthsProgram duration

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

The Temerlin Advertising Instituteâ€™s program in Strategic Brand Management prepares students to enter the world of advertising and marketing as account or brand managers, project managers, planners/strategists, consumer insight experts, event and promotion specialists, as well as in new business development. The specialization covers approaches to management in advertising agencies and on the client-side. Topics include strategies for the identification of marketing-related problems and the processes needed to find solutions through messaging, promotions and other forms of consumer engagement to build brand equity and market share. The Strategic Brand Management specialization is a two-year (four semester; fall and spring terms) sequence of classes that are referred to as the Foundation, the Practice, theApplication, and Capstone. Students must take these courses in sequence in order to finish the major in two years.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Admission requirements

Exam Scores

IELTS

Tuition fee and scholarships

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

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More programs from the university

SMU is a private, comprehensive university offering 123 undergraduate degrees and 127 graduate and professional degrees, including 23 doctorates.

The University offers a strong foundation in the humanities and sciences and undergraduate, graduate and professional degree programs through seven schools. The learning environment includes opportunities for research, community service, internships, mentoring and study abroad.

B.A. in Advertising - Strategic Brand Management Specialization

Southern Methodist University, Dallas, United States

24 monthsProgram duration

MarketingMain Subject Area

Program overview

Main Subject

Degree

Study Level

Program overview

Main Subject

Degree

Study Level

Admission requirements

Exam Scores

Tuition fee and scholarships

Scholarships

In this guide you will find:

More programs from the university

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B.A. in History

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B.A. in Advertising - Strategic Brand Management Specialization

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