International Business: International Business for Asia

International Business for Asia, part of the International Business programme, trains future managers who are well versed in all aspects of international business, with a special focus on Asia. This programme was formerly known as Trade Management for Asia. This programme is designed in respond to the view that Asian countries are becoming increasingly important trading partners. Students will learn about the enormous diversity of other cultures and learn to deal with social and cultural differences in order to enter trade relations with business partners worldwide. This programme is ideal for those who have an enterprising attribute and can quickly and easily adapt to changing circumstances. Besides English students also may want to learn Mandarin, Japanese or Indonesian. Besides concepts such as business strategy, marketing, economics, cross-cultural management and finance, students will also be trained in selling techniques and negotiation skills.