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For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.
With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.
The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity, Fan Culture and the Media, the Psychology of Fashion and Luxury Goods and Advanced Digital Video.
Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.
Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.
It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for advertising and public relations.
Like all Richmond graduates, you’ll also be able to qualify with two degrees – one from the UK and one from the US.
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.
With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.
The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity, Fan Culture and the Media, the Psychology of Fashion and Luxury Goods and Advanced Digital Video.
Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.
Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.
It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for advertising and public relations.
Like all Richmond graduates, you’ll also be able to qualify with two degrees – one from the UK and one from the US.
Below is information on our entry requirements for both 4 years and 4 years with foundation programmes. 4 YEARS A Levels: 96 UCAS points US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale) International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM Other international equivalent qualifications are accepted – please email [email protected] for further details. 4 YEARS including summer semester(s) (Extended Degree) (Full-time) GCSEs: 5 at grade C or above / grade 4-9 (or equivalent) English Requirements IELTS (Academic): 5.5 (5.5 in Reading, Listening, Speaking & Writing) TOEFL iBT (Home Edition not accepted): 72 (17 Listening, 18 in Reading, 17 Writing, 20 Speaking) ELLT Oxford International: B2 / 5 in each of the four components Pearson Test of English: 51 (51 in each component) Cambridge First/Advanced/Proficiency: 162 overall (no less than 162 in each component) International Baccalaureate: (Diploma candidates only) Higher Level / Standard Level (English Language B (5 IB points))
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Advertising and Public Relations
Richmond American University London, London,, United Kingdom
48 monthsProgram duration
15,645 GBPTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.
With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.
The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity, Fan Culture and the Media, the Psychology of Fashion and Luxury Goods and Advanced Digital Video.
Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.
Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.
It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for advertising and public relations.
Like all Richmond graduates, you’ll also be able to qualify with two degrees – one from the UK and one from the US.
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.
With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.
The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity, Fan Culture and the Media, the Psychology of Fashion and Luxury Goods and Advanced Digital Video.
Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.
Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.
It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for advertising and public relations.
Like all Richmond graduates, you’ll also be able to qualify with two degrees – one from the UK and one from the US.
Admission requirements
Exam Scores
Important Dates
4 YEARS
A Levels: 96 UCAS points US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale) International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM Other international equivalent qualifications are accepted – please email [email protected] for further details.
4 YEARS including summer semester(s) (Extended Degree) (Full-time)
GCSEs: 5 at grade C or above / grade 4-9 (or equivalent)
English Requirements
IELTS (Academic): 5.5 (5.5 in Reading, Listening, Speaking & Writing) TOEFL iBT (Home Edition not accepted): 72 (17 Listening, 18 in Reading, 17 Writing, 20 Speaking) ELLT Oxford International: B2 / 5 in each of the four components Pearson Test of English: 51 (51 in each component) Cambridge First/Advanced/Proficiency: 162 overall (no less than 162 in each component) International Baccalaureate: (Diploma candidates only) Higher Level / Standard Level (English Language B (5 IB points))
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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