Luxury Goods and Services Brand Management Postgraduate Program By Plekhanov Russian University of Economics |Top Universities

Luxury Goods and Services Brand Management

Subject Ranking

# 201-250QS Subject Rankings

Tuitionfee

275,000 RUBTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Masters

Study Mode

On Campus

The Luxury Goods and Services Brand Management program is aimed at training marketers to work in the markets of luxury goods and luxury-oriented understanding of consumer behavior, the formation of their loyalty, building and maintaining a brand for the Russian and international companies. Students will learn: Understanding the behavior of consumers in the luxury market​; The ability to build service support in distribution channels in order to maintain customer loyalty; Applying brand management methods in various luxury markets; Understanding the difference between regular (mass) goods and premium or luxury goods; Perceiving be branding features, brand communications suite of products and services.

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Masters

Study Mode

On Campus

The Luxury Goods and Services Brand Management program is aimed at training marketers to work in the markets of luxury goods and luxury-oriented understanding of consumer behavior, the formation of their loyalty, building and maintaining a brand for the Russian and international companies. Students will learn: Understanding the behavior of consumers in the luxury market​; The ability to build service support in distribution channels in order to maintain customer loyalty; Applying brand management methods in various luxury markets; Understanding the difference between regular (mass) goods and premium or luxury goods; Perceiving be branding features, brand communications suite of products and services.

Admission requirements

Feb
Sep

Tuition fee and scholarships

Domestic Students

275,000 RUB
-

International Students

275,000 RUB
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

Plekhanov Russian University of Economics (PRUE) offers Bachelor’s degree programs with some instruction in English including:

    - Accounting & Finance- Art & Design

    - Business & Management Studies

    - Communication & Media Studies

     - Computer Science & Information Systems

    - Economics & Econometrics

    - Engineering - Mechanical, Aeronautical & Manufacturing

    - Hospitality & Leisure Management

    - Law

    - Library & Information Management

    - Linguistics

    - Mathematics

    - Politics & International Studies

    - Psychology

    - Social Policy & Administration

    - Sociology

    - Sports-related Subjects

     - Statistics & Operational Research

All programs are delivered in Russian, but some courses and research supervision are held in English for exchange postgraduate students.

Ranked 751-800 in the 2020 QS World University Rankings and 79 in the QS BRICS rankings, PRUE is one of the top universities in Russia. The school also offers over 100 Bachelor’s degree programs taught in Russian and holds accreditation from associations like AMBA, ECBE (European Council for Business Education), CIM (Chartered Institute of Marketing), and CIMA (Chartered Institute of Management Accounts).

Plekhanov Russian University of Economics (PRUE) offers Master’s degree programs in:

    - Accounting & Finance

    - Business & Management Studies

    - Communication & Media Studies

    - Computer Science & Information Systems

     - Economics & Econometrics

    - Hospitality & Leisure Management

    - Law

    - Library & Information Management

    - Linguistics

     - Mathematics

    - Politics & International Studies

    - Psychology

    - Social Policy & Administration

    - Sports-related Subjects

    - Statistics & Operational Research

    - World economics

    - Ontology and theory of knowledge

All programs are delivered in Russian, but some courses and research supervision are held in English for exchange postgraduate students.

Plekhanov Russian University of Economics has a vast structural network which includes over 14,000 students (in Moscow) more than 1,400 faculty and staff (1220 – PhD), and 30 branches in Russia and abroad (Mongolia, Uzbekistan and Kyrgyzstan). PRUE is a member of several Russian and foreign educational and professional associations including: EFMD, AMBA, EUA, EDAMBA, CEEMAN, ECBE, EAIE, EDEN and RABE. The university is recognized in the international and regional university rankings.

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