Bachelor of Arts in Integrated Marketing Communication Major (IMCO) 48 months Undergraduate Program By Pepperdine University |Top Universities
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Bachelor of Arts in Integrated Marketing Communication Major (IMCO)

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Program Duration

48 monthsProgram duration

Main Subject Area

Communication and Media StudiesMain Subject Area

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

The Seaver College integrated marketing communication program offers our students practical preparation in an interdisciplinary field. The program prepares students to step into a variety of fields and positions in the areas of either marketing management or communication management. The Bachelor of Arts degree in integrated marketing communication requires a grounding in the fundamentals of business, principles of effective mass communication, an introduction to modern corporate image, branding, advertising, public reputation communication, public relations practices, and behavioral patterns of stakeholder consumers. Our experiential learning opportunities encourage you to learn as you experience the "real world." This experience not only looks great on a resume, but also puts you ahead of other students when competing for similar jobs.

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

The Seaver College integrated marketing communication program offers our students practical preparation in an interdisciplinary field. The program prepares students to step into a variety of fields and positions in the areas of either marketing management or communication management. The Bachelor of Arts degree in integrated marketing communication requires a grounding in the fundamentals of business, principles of effective mass communication, an introduction to modern corporate image, branding, advertising, public reputation communication, public relations practices, and behavioral patterns of stakeholder consumers. Our experiential learning opportunities encourage you to learn as you experience the "real world." This experience not only looks great on a resume, but also puts you ahead of other students when competing for similar jobs.

Admission requirements

6+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

Explore full- and part-time bachelor's degree programs specifically designed to develop leadership skills for your unique pursuits, or earn an MBA in conjunction with a bachelor's through Pepperdine's joint degree and accelerated options.These are some of the experiences you will have as a Pepperdine student: participate in a diverse class of 15 students where everyone knows your name; bond with your professor over a shared interest; cheer for a Pepperdine Waves team along with your new friends; walk to class with an inspiring ocean view spread out before you; and discuss your exciting career path with a mentor.At Pepperdine, business school students can earn a Bachelor's degree in a part-time or full-time format. Some undergraduates can even earn an MBA in conjunction with a Bachelor's through Pepperdine's joint degree and accelerated options.

Arts and Humanities (7)

Bachelor of Arts in Advertising

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Bachelor of Arts in Communication - Intercultural Communication Sequence

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Bachelor of Arts in Communication - Interpersonal Communication Sequence

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Bachelor of Arts in Communication - Organizational Communication Sequence

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Bachelor of Arts in Communication - Rhetoric and Leadership Sequence

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Bachelor of Arts in Public Relations

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Bachelor of Arts in Sport Administration

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Bachelor of Science in Business Administration

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Bachelor of Science in International Business

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Bachelor of Science in Computer Science/Mathematics

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Bachelor of Arts in Biology

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Bachelor of Arts in Psychology

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Bachelor of Arts in Sports Medicine

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Bachelor of Science in Biology

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Bachelor of Science in Nutritional Science

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Bachelor of Science in Sports Medicine

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Bachelor of Arts in Chemistry

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Bachelor of Science in Chemistry

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Bachelor of Science in Mathematics

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Bachelor of Science in Physics

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Bachelor of Science in Accounting

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Bachelor of Arts in Creative Writing

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Bachelor of Arts in Economics

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Bachelor of Arts in Film Studies

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Bachelor of Arts in Hispanic Studies

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Bachelor of Arts in Integrated Marketing Communication Major (IMCO)

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Bachelor of Arts in International Studies - Asian Studies Specialization

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Bachelor of Arts in International Studies - Economic Studies Specialization

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Bachelor of Arts in International Studies - European Studies Specialization

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Bachelor of Arts in International Studies - International Management Studies Specialization

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Bachelor of Arts in International Studies - International/Intercultural Communication Studies Specialization

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Bachelor of Arts in International Studies - Latin American Studies Specialization

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Bachelor of Arts in International Studies - Middle East/North African Studies Specialization

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Bachelor of Arts in International Studies - Political Studies Specialization

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Bachelor of Arts in Journalism

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Bachelor of Arts in Liberal Arts

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Bachelor of Arts in Mathematics Education

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Bachelor of Arts in Political Science

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Bachelor of Arts in Religion

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Bachelor of Arts in Sociology

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Through its five distinct schools – Seaver College, Graziadio School of Business and Management, Graduate School of Education and Psychology, School of Law, and School of Public Policy – Pepperdine offers students a comprehensive undergraduate and graduate curriculum covering a broad spectrum of programs and majors. The following list presents all programs and majors at Pepperdine along with the name of the school where the programs are offered.Our comprehensive, high quality programs in business, law, education, psychology, and public policy are recognized as among the best in higher education. Our distinguished faculty members are renowned leaders in their fields. For our students' convenience, we offer classes at multiple times and locations.

Undergrad programs 496