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Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies. The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:
a strong foundation in marketing theory and practice
a specialist perspective on digital marketing and how it integrates into an overall marketing framework
the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.
The work placement option, available if you start the course in September, prepares you for your future career. View our work placement FAQs here. In addition, you have the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members benefit from digitally focused job opportunities through the IDM digital hub. After graduating you will be ready for a range of careers including:
Digital Marketing Analyst
Social Media Manager
Communities and Social Media Specialist.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies. The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:
a strong foundation in marketing theory and practice
a specialist perspective on digital marketing and how it integrates into an overall marketing framework
the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.
The work placement option, available if you start the course in September, prepares you for your future career. View our work placement FAQs here. In addition, you have the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members benefit from digitally focused job opportunities through the IDM digital hub. After graduating you will be ready for a range of careers including:
Digital Marketing Analyst
Social Media Manager
Communities and Social Media Specialist.
Admission Requirements
2.7+
6+
110+
80+
65+
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:
a minimum of a second-class honours degree
or equivalent overseas degree from a recognised institution
or equivalent professional or other qualification.
Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.
Entry will also be subject to two satisfactory references (one of these must be an academic reference).
30 Jun 2025
1 Year
Sep
Candidates are required to submit references or letter(s) of recommendation for acceptance
Tuition fees
Domestic
11,950 GBP
International
18,950 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Digital Marketing
Headington Campus, Oxford, United Kingdom
# 51-100QS Subject Rankings
12 monthsProgramme duration
18,950 GBPTuition Fee/year
30 Jun, 2025Application Deadline
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:
The work placement option, available if you start the course in September, prepares you for your future career. View our work placement FAQs here.
In addition, you have the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members benefit from digitally focused job opportunities through the IDM digital hub.
After graduating you will be ready for a range of careers including:
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:
The work placement option, available if you start the course in September, prepares you for your future career. View our work placement FAQs here.
In addition, you have the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members benefit from digitally focused job opportunities through the IDM digital hub.
After graduating you will be ready for a range of careers including:
Admission Requirements
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:
Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.
Entry will also be subject to two satisfactory references (one of these must be an academic reference).
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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