International Marketing MSc

This course provides students with the essential skills needed for a career in marketing, from brand management to consumer behaviour. The Chartered Institute of Marketing (CIM) has awarded King’s College London a Graduate Gateway against the MSc in International Marketing. Students must pass the MSc with a mark of 50% or more and send evidence of graduation to the CIM membership. The primary method of assessment for this course is a combination of written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests. For some modules you will be assessed on your participation and this includes attendance, and there may also be weekly tasks that are set on KEATS.