International Marketing Postgraduate Program By Jönköping University |Top Universities
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International Marketing

Location

Jönköping, Jönköping, Sweden
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Scholarship

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Main Subject Area

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

MSc

Study Level

Masters

Study Mode

On Campus

International Marketing is a programme that develops your ability to address contemporary marketing challenges, including digitalisation, globalisation, and the rapid rate of market change.


The programme has an emphasis on business practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.


Courses focus on consumer behavior, market research, marketing communications, international marketing and export, and globalisation of economic activity. The course contents mirror contemporary research and the situation companies experience right now.

 

The programme prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.


All courses are given in English and the programme is open to students from around the world. This international atmosphere contributes to a broad perspective of the issues discussed in class.

Program overview

Main Subject

Business and Management Studies

Degree

MSc

Study Level

Masters

Study Mode

On Campus

International Marketing is a programme that develops your ability to address contemporary marketing challenges, including digitalisation, globalisation, and the rapid rate of market change.


The programme has an emphasis on business practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.


Courses focus on consumer behavior, market research, marketing communications, international marketing and export, and globalisation of economic activity. The course contents mirror contemporary research and the situation companies experience right now.

 

The programme prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.


All courses are given in English and the programme is open to students from around the world. This international atmosphere contributes to a broad perspective of the issues discussed in class.

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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download_icon Download Scholarship Guide

More programs from the university

Jönköping University offers a range of international bachelor’s and master’s programmes, as well as pathway programmes and summer programmes.

Pathway programmes- We offer pathway programmes at three levels to improve your English proficiency in order to meet the entry requirements for studies at Jönköping University.

Bachelor’s programmes in:

Management

·       Entrepreneurship and sustainable business

·       Economics

·       Marketing

·       Graphic design and web development

·       Prosthetics and orthotics

·       Industrial engineering and management

·       Engineering


Master’s programmes in:

·       Entrepreneurship

·       Digital business

·       Logistics and supply chain management

·       Marketing

·       Economics

·       Finance

·       Media communications

·       Occupational therapy

·       Education

·       Engineering

·       Informatics

·       Industrial design

·       Product development

·       Child studies

·       Building information management (BIM)


Summer School

JU Summer School consists of two courses offered in English, which welcome students from around the world interested in the areas of engineering, management, health and welfare. The courses have a special focus on internationalisation and sustainability.

 

Jönköping University offers the following Master’s programmes in: 

•Entrepreneurship•Digital business•Logistics and supply chain management•Marketing•Economics•Finance•Media communications•Occupational therapy•Education •Engineering•Informatics•Industrial design•Product development •Child studies•Building information management (BIM)
Summer School 
JU Summer School consists of two courses offered in English, which welcome students from around the world interested in the areas of engineering, management, health and welfare. The courses have a special focus on internationalisation and sustainability.

Postgrad programs 14745