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Thanks to this program, you will have the skills, tools and techniques to respond to the current marketing problems of companies and thus bring them the added value they need to develop, in France or internationally.
Specialty courses
Communication and new media
Artificial Intelligence, Big Data and Marketing
Distribution and e-commerce
Sensory marketing, customer experience and neuromarketing
The new tools of marketing innovation
Green and responsible marketing
Relationship marketing and CRM
Common core courses
Open Innovation Challenge
Research Methodology Seminar
Advanced management
Business Ethics & Corporate Social Responsibility
Preparation for the Grand Oral
Night of Crisis Management
The certification is obtained by capitalizing on all the blocks of skills.
What are
the skills developed through this course?
Understand the concepts of artificial intelligence and big data
Learn to organize and manage a project with tools and processes
Understanding the challenges of customer relationship management
How to use CRM tools for marketing development
Overview of retail and e-commerce
Careers after a Marketing in the Contemporary Era Major
Thanks to this program, you will have the skills, tools and techniques to respond to the current marketing problems of companies and thus bring them the added value they need to develop, in France or internationally.
Specialty courses
Communication and new media
Artificial Intelligence, Big Data and Marketing
Distribution and e-commerce
Sensory marketing, customer experience and neuromarketing
The new tools of marketing innovation
Green and responsible marketing
Relationship marketing and CRM
Common core courses
Open Innovation Challenge
Research Methodology Seminar
Advanced management
Business Ethics & Corporate Social Responsibility
Preparation for the Grand Oral
Night of Crisis Management
The certification is obtained by capitalizing on all the blocks of skills.
What are
the skills developed through this course?
Understand the concepts of artificial intelligence and big data
Learn to organize and manage a project with tools and processes
Understanding the challenges of customer relationship management
How to use CRM tools for marketing development
Overview of retail and e-commerce
Careers after a Marketing in the Contemporary Era Major
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Master Grande Ecole – Marketing in the contemporary era
Campus de Paris, Paris, France
12 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MMSc
Study Level
Masters
Study Mode
On Campus
The major “Marketing in the Contemporary Era” is available in the final year of the INSEEC Grande Ecole program.
Thanks to this program, you will have the skills, tools and techniques to respond to the current marketing problems of companies and thus bring them the added value they need to develop, in France or internationally.
Specialty courses
Common core courses
The certification is obtained by capitalizing on all the blocks of skills.
What are the skills developed through this course?
Careers after a Marketing in the Contemporary Era Major
· CRM Manager
· SEO Project Manager
· Event Project Manager
· Communication Manager
· Client Manager
· Brand Manager / Product Manager
· E-commerce manager
· and many other possibilities…
Program overview
Main Subject
Marketing
Degree
MMSc
Study Level
Masters
Study Mode
On Campus
The major “Marketing in the Contemporary Era” is available in the final year of the INSEEC Grande Ecole program.
Thanks to this program, you will have the skills, tools and techniques to respond to the current marketing problems of companies and thus bring them the added value they need to develop, in France or internationally.
Specialty courses
Common core courses
The certification is obtained by capitalizing on all the blocks of skills.
What are the skills developed through this course?
Careers after a Marketing in the Contemporary Era Major
· CRM Manager
· SEO Project Manager
· Event Project Manager
· Communication Manager
· Client Manager
· Brand Manager / Product Manager
· E-commerce manager
· and many other possibilities…
Admission requirements
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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