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The main
objective of the program is to prepare future managers to work in these two
rapidly emerging and complementary marketing fields that represent new ways of
conducting marketing and improving relationships with clients.
The
program’s focus is on combining theory with practical knowledge. This is the
foundation for the development of professionals who can improve their effective
digital marketing strategy by capitalizing on customer’s data. Students will
also gain an understanding of the importance of managing customer relationships
in a day-to-day business environment.
QS Business
Masters Rankings 2023: IÉSEG is ranked 30th worldwide for its Master in Digital
Marketing & CRM.
KEY PROGRAM ADVANTAGES
A specialized and innovative program designed by
academic and industry experts
An interactive approach integrating both
academics and professionals
The possibility of obtaining different Google,
HubSpot, Hootsuite certificates
Exposure to leading technologies and software
such as Salesforce, SPSS, Python, Mention, Mailchimp and many others
The opportunity to engage in webstore development
A partnership with Le Wagon – a leading
international coding School
Accredited by the French Higher Education
Ministry with a state-recognized ‘Grade de Master’
The main
objective of the program is to prepare future managers to work in these two
rapidly emerging and complementary marketing fields that represent new ways of
conducting marketing and improving relationships with clients.
The
program’s focus is on combining theory with practical knowledge. This is the
foundation for the development of professionals who can improve their effective
digital marketing strategy by capitalizing on customer’s data. Students will
also gain an understanding of the importance of managing customer relationships
in a day-to-day business environment.
QS Business
Masters Rankings 2023: IÉSEG is ranked 30th worldwide for its Master in Digital
Marketing & CRM.
KEY PROGRAM ADVANTAGES
A specialized and innovative program designed by
academic and industry experts
An interactive approach integrating both
academics and professionals
The possibility of obtaining different Google,
HubSpot, Hootsuite certificates
Exposure to leading technologies and software
such as Salesforce, SPSS, Python, Mention, Mailchimp and many others
The opportunity to engage in webstore development
A partnership with Le Wagon – a leading
international coding School
Accredited by the French Higher Education
Ministry with a state-recognized ‘Grade de Master’
The
Master in Digital Marketing & Customer Experience Management program caters to students who
already hold a bachelor’s degree in Business, Marketing, Communication,
Engineering, IT (or similar from a recognized university) and wish to
strengthen their knowledge of Digital Marketing & CRM. Basic marketing
knowledge is required (either from academic and/or professional path).
Admission
starts with a complete online application at candidate.ieseg.fr, including all required supporting documents and a motivation video
recording. A rolling admission every month is offered to qualified candidates,
starting in October 2024 until June 2025.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
The IÉSEG Bachelor Programs offer students a top-quality
education in some of the job market’s most valued fields, preparing them to
enter the workforce with a running start.
Our three-year bachelor program offers students a
top-quality education in some of the job market’s most valued fields, preparing
them to enter the workforce with a running start.
The Bachelor in International Business, is designed for students interested in management
and international business. They will be taught to manage projects for
international companies and to operate in complex business environments in an
ethically responsible and sustainable way.
The program is accredited by the Université
Catholique de Lille as a “Diplôme Universitaire”, by the
French Ministry of Higher Education (VISA BAC+3) and certified with
the Grade de Licence. The Bachelor in International Business, Diplôme
d’Études Supérieures en Affaires Internationales, is entirely
taught in English on our Lille or Paris-La Défense campuses and is
designed for students interested in Management and International
Business.
Three internships (10 months minimum) and
an international exchange and/or professional experience abroad (3
months minimum) are part of the program as well as the possibility of taking a
double degree, our triple European Bachelor’s degree or a gap year.
The Bachelor in Management and Tech Design is made for
students who are eager to thrive as managers in the tech world.Through
a balance of theory, learning by doing, teamwork and professional mentoring,
they will become able to lead digital and technical projects under strong
business constraints.
Through theoretical and applied courses, the
Bachelor in Management and Tech Design provides students with a solid
understanding of the tech business environment. The acquisition of an
excellent and real-life grounded foundation in the disciplines of management
and tech design is an asset for entering the professional sphere with
confidence and serenity.
If the thought of moving to Lille or Paris to study at one of European’s best business schools appeals to you, then perhaps IÉSEG School of Management is the right destination.
You wouldn’t be alone in making the move. More than 80% of IÉSEG’s permanent professors are international, while just under half of its student body are foreign, with about 90 different nationalities represented.
As you may well know, IÉSEG School of Management is a “Grande Ecole”, a highly selective French university with a very rigorous selection process and competitive entrance exam most students spend about two years preparing for.
IÉSEG School of Management offers a five-year Grande Ecole Program in English – which is essentially a combined degree program consisting of various professional experiences, a bachelor’s degree and a master in management.
At Master degree level students can choose among 7 majors:
Digital Marketing and Customer Management Experience
Business Analysis and Consulting
Accounting, Audit and Control
Finance
International Sales Management & Negotiation
AI & Data Analytics for Business
Sustainability Management
Cybersecurity Management
Impact Entrepreneurship
Work experience
Companies regularly recruit interns and apprentices through IÉSEG School of Management because they value the high standard of teaching at the university as well as the international dimension of many of its courses.
In fact, IÉSEG School of Management incorporates mandatory work experience within all its programs, and, thanks to the close links the university has nurtured with various industries, can help students land sought-after internships.
Fees and scholarships
Remarkably, international and French students are charged the same tuition fees, though rates vary depending on the course. Tuition fees for their full range of Masters can go up to 50% off .A large number of merit-based scholarships are also available to students. No separate
application is needed.
Decisions will be made during admission commission and released along with
admission decision:
Master in Digital Marketing & Customer Experience Management
IESEG - Lille campus, Lille, France
18 monthsProgram duration
18,200 EURTuition Fee/year
01 Jun, 2025Application Deadline
YesScholarships
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The in Digital Marketing & Customer Experience Management is a 4-term* program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.
You'll find program's structure* here.
The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.
The program’s focus is on combining theory with practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
QS Business Masters Rankings 2023: IÉSEG is ranked 30th worldwide for its Master in Digital Marketing & CRM.
KEY PROGRAM ADVANTAGES
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The in Digital Marketing & Customer Experience Management is a 4-term* program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.
You'll find program's structure* here.
The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.
The program’s focus is on combining theory with practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
QS Business Masters Rankings 2023: IÉSEG is ranked 30th worldwide for its Master in Digital Marketing & CRM.
KEY PROGRAM ADVANTAGES
Admission requirements
Exam Scores
Important Dates
The Master in Digital Marketing & Customer Experience Management program caters to students who already hold a bachelor’s degree in Business, Marketing, Communication, Engineering, IT (or similar from a recognized university) and wish to strengthen their knowledge of Digital Marketing & CRM. Basic marketing knowledge is required (either from academic and/or professional path).
Admission starts with a complete online application at candidate.ieseg.fr, including all required supporting documents and a motivation video recording. A rolling admission every month is offered to qualified candidates, starting in October 2024 until June 2025.
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
The IÉSEG Bachelor Programs offer students a top-quality education in some of the job market’s most valued fields, preparing them to enter the workforce with a running start.
Bachelor in International Business:
Our three-year bachelor program offers students a top-quality education in some of the job market’s most valued fields, preparing them to enter the workforce with a running start.
The Bachelor in International Business, is designed for students interested in management and international business. They will be taught to manage projects for international companies and to operate in complex business environments in an ethically responsible and sustainable way.
The program is accredited by the Université Catholique de Lille as a “Diplôme Universitaire”, by the French Ministry of Higher Education (VISA BAC+3) and certified with the Grade de Licence. The Bachelor in International Business, Diplôme d’Études Supérieures en Affaires Internationales, is entirely taught in English on our Lille or Paris-La Défense campuses and is designed for students interested in Management and International Business.
Three internships (10 months minimum) and an international exchange and/or professional experience abroad (3 months minimum) are part of the program as well as the possibility of taking a double degree, our triple European Bachelor’s degree or a gap year.
Bachelor in Management and Tech Design:
The Bachelor in Management and Tech Design is made for students who are eager to thrive as managers in the tech world. Through a balance of theory, learning by doing, teamwork and professional mentoring, they will become able to lead digital and technical projects under strong business constraints.
Through theoretical and applied courses, the Bachelor in Management and Tech Design provides students with a solid understanding of the tech business environment. The acquisition of an excellent and real-life grounded foundation in the disciplines of management and tech design is an asset for entering the professional sphere with confidence and serenity.
Business and Management (1)
Bachelor in International Business
Bachelor in Management & Tech Design
If the thought of moving to Lille or Paris to study at one of European’s best business schools appeals to you, then perhaps IÉSEG School of Management is the right destination.
You wouldn’t be alone in making the move. More than 80% of IÉSEG’s permanent professors are international, while just under half of its student body are foreign, with about 90 different nationalities represented.
The Grande Ecole Program
As you may well know, IÉSEG School of Management is a “Grande Ecole”, a highly selective French university with a very rigorous selection process and competitive entrance exam most students spend about two years preparing for.
IÉSEG School of Management offers a five-year Grande Ecole Program in English – which is essentially a combined degree program consisting of various professional experiences, a bachelor’s degree and a master in management.
At Master degree level students can choose among 7 majors:
Specialized Masters
IÉSEG School of Management offers 12 Specialized Masters:
Work experience
Companies regularly recruit interns and apprentices through IÉSEG School of Management because they value the high standard of teaching at the university as well as the international dimension of many of its courses.
In fact, IÉSEG School of Management incorporates mandatory work experience within all its programs, and, thanks to the close links the university has nurtured with various industries, can help students land sought-after internships.
Fees and scholarships
Remarkably, international and French students are charged the same tuition fees, though rates vary depending on the course. Tuition fees for their full range of Masters can go up to 50% off .A large number of merit-based scholarships are also available to students. No separate application is needed. Decisions will be made during admission commission and released along with admission decision:
Get Started
Business and Management (1)
Grande Ecole Program - Master in Management
Master in AI & Data Analytics for Business
Master in Business Analysis & Consulting
Master in Cybersecurity Management
Master in Digital Marketing & Customer Experience Management
Master in Fashion Management
Master in Finance
Master in Impact Entrepreneurship
Master in International Accounting, Audit & Control
Master in International Business
Master in International Sales Management & Negotiation
Master in Management for Sustainability
Master in Strategy & Digital Transformation
Full-Time MBA (1)
International MBA
MBA in Leadership and Coding