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The programme aims to equip aspiring marketing talents with cutting-edge knowledge and skills, such as customer behaviour, customer relationship management, brand management, advertising and integrated marketing communication, as well as e-marketing, to... Read more address the opportunities and challenges in the global and digital age of the 21st century through experiential, interactive, project-based and case-based learning. Read less
Program overview
Main Subject
Business and Management Studies
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The programme aims to equip aspiring marketing talents with cutting-edge knowledge and skills, such as customer behaviour, customer relationship management, brand management, advertising and integrated marketing communication, as well as e-marketing, to... Read more address the opportunities and challenges in the global and digital age of the 21st century through experiential, interactive, project-based and case-based learning. Read less
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Business Administration (Honours) in Marketing
Sha Tin Campus, Hong Kong, Hong Kong SAR
Business and Management StudiesMain Subject Area
Program overview
Main Subject
Business and Management Studies
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Read more address the opportunities and challenges in the global and digital age of the 21st century through experiential, interactive, project-based and case-based learning. Read less
Program overview
Main Subject
Business and Management Studies
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Read more address the opportunities and challenges in the global and digital age of the 21st century through experiential, interactive, project-based and case-based learning. Read less
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programs from the university
Arts and Humanities (3)
Bachelor of Arts (Honours) in Art and Design
Bachelor of Arts (Honours) in Art and Design
Bachelor of Arts (Honours) in Arts and Culture Communication
Bachelor of Arts (Honours) in Arts and Culture Communication
Bachelor of Arts (Honours) in Chinese
Bachelor of Arts (Honours) in Chinese
Bachelor of Arts (Honours) in Convergent Media and Communication Technology
Bachelor of Arts (Honours) in Convergent Media and Communication Technology
Bachelor of Arts (Honours) in Cultural and Creative Industries
Bachelor of Arts (Honours) in Cultural and Creative Industries
Bachelor of Arts (Honours) in English
Bachelor of Arts (Honours) in English
Bachelor of Journalism and Communication (Honours)
Bachelor of Journalism and Communication (Honours)
Bachelor of Translation with Business (Honours)
Bachelor of Translation with Business (Honours)
Business and Management (3)
Bachelor of Business Administration (Honours) in Corporate Governance and Compliance
Bachelor of Business Administration (Honours) in Corporate Governance and Compliance
Bachelor of Business Administration (Honours) in Economics
Bachelor of Business Administration (Honours) in Economics
Bachelor of Business Administration (Honours) in Finance and Banking
Bachelor of Business Administration (Honours) in Finance and Banking
Bachelor of Business Administration (Honours) in Financial Analysis and FinTech
Bachelor of Business Administration (Honours) in Financial Analysis and FinTech
Bachelor of Business Administration (Honours) in General Business
Bachelor of Business Administration (Honours) in General Business
Bachelor of Business Administration (Honours) in Global Business Management
Bachelor of Business Administration (Honours) in Global Business Management
Bachelor of Business Administration (Honours) in Human Resource Management
Bachelor of Business Administration (Honours) in Human Resource Management
Bachelor of Business Administration (Honours) in Management
Bachelor of Business Administration (Honours) in Management
Bachelor of Business Administration (Honours) in Marketing
Bachelor of Business Administration (Honours) in Marketing
Bachelor of Business Administration (Honours) in Professional Accountancy
Bachelor of Business Administration (Honours) in Professional Accountancy
Bachelor of Business Administration (Honours) in Supply Chain Management
Bachelor of Business Administration (Honours) in Supply Chain Management
Bachelor of Science (Honours) in Actuarial Studies and Insurance
Bachelor of Science (Honours) in Actuarial Studies and Insurance
Bachelor of Science (Honours) in Applied Computing
Bachelor of Science (Honours) in Applied Computing
Bachelor of Science (Honours) in Business Analytics and Information Management
Bachelor of Science (Honours) in Business Analytics and Information Management
Bachelor of Science (Honours) in Data Science and Business Intelligence
Bachelor of Science (Honours) in Data Science and Business Intelligence
Bachelor of Social Sciences (Honours) in Philosophy, Politics and Economics
Bachelor of Social Sciences (Honours) in Philosophy, Politics and Economics
Social Sciences and Management (3)
Bachelor of Arts (Honours) in Psychology
Bachelor of Arts (Honours) in Psychology
Bachelor of Social Sciences (Honours) in Asian Studies
Bachelor of Social Sciences (Honours) in Asian Studies
Arts and Humanities (4)
Master of Arts in Chinese
Master of Arts in Chinese
Master of Arts in Cultural Heritage Management
Master of Arts in Cultural Heritage Management
Master of Arts in English Language Teaching and Assessment
Master of Arts in English Language Teaching and Assessment
Master of Arts in Global English Literary and Cultural Studies
Master of Arts in Global English Literary and Cultural Studies
Master of Arts in Strategic Communication
Master of Arts in Strategic Communication
Master of Arts in Theatre Studies
Master of Arts in Theatre Studies
Master of Arts in Translation (Business and Legal)
Master of Arts in Translation (Business and Legal)
Master of Arts in Translation (Computer-Aided Translation)
Master of Arts in Translation (Computer-Aided Translation)
Business and Management (4)
Master of Business Management
Master of Business Management
Master of Science in Entrepreneurial Management
Master of Science in Entrepreneurial Management
Master of Science in Global Supply Chain Management
Master of Science in Global Supply Chain Management
Master of Science in Insurance
Master of Science in Insurance
Master of Science in Risk Analytics
Master of Science in Risk Analytics
Engineering and Technology (4)
Master of Science in Data Science and Artificial Intelligence
Master of Science in Data Science and Artificial Intelligence
Master of Science in Digital Innovation and Technology Management
Master of Science in Digital Innovation and Technology Management
Social Sciences and Management (4)
Master of Arts in Digital Media for Online Communication
Master of Arts in Digital Media for Online Communication
Master of Social Science in Public Policy and Risk Governance
Master of Social Science in Public Policy and Risk Governance