Bachelor's in Luxury Business

BBA in International Hospitality Business

Our Bachelor’s degree will prepare you for a high-level career in the international hospitality and tourism industry, as well as the related service sectors. It combines the strength of Swiss rigor and hands-on learning with a modern approach to business strategy and specializations.

First year: Experiential Year

Practical Arts & Internship

In hands-on courses, learn, practice and assimilate the highest standards of hospitality service and operations under the eye of leading culinary and hospitality professionals. The 6-month internship allows you to discover the realities of the industry.

Second year: Academic Program

Hospitality Fundamentals & Hospitality Management

After putting your knowledge to the test with real-life customers and colleagues during your first internship, you will start to further build and refine your management skills.

Third year: Academic Program

Management Practice & Integrated Business Strategies

Learn how to lead a hospitality business and master the tools of the trade, working through simulated hotel development and revenue management projects with experienced faculty members.

Fourth year: Academic Program

Your choice of specialization in semester 7:

Luxury Brand Strategy

This specialization focuses on the increasingly popular luxury brand industry. It focuses on delivering exceptional personal service and the creation of unforgettable experiences. Our program covers a wide variety of areas, including hotels, cruises and spas.

International Hotel Development and Finance

Our program will help you hone skills that prepare you for employment in the ever-evolving hospitality industry where there is a demand for a new breed of manager.

International Event Management

Events happen on a daily basis and in very different shapes and forms from music and film festivals to exclusive events. There is plenty of room to grow a career and the flexibility to choose when and where you work in event management.

BBA in Luxury Business

Our Bachelor’s degree is the perfect preparation for a high-level leadership career in the international luxury industry. The curriculum features business-focused academic learning combined with exposure to operational environments, plus two professional internships, and on-the-job experience and the choice between a Bachelor's Thesis or an Applied Business Project to complete your final semester.

First year: Experiential Year

Luxury Fundamentals & Internship

The first semester delivers a multi-sensory immersion into the world of luxury, as you discover the industry's founding principles and iconic brands in the company of seasoned professionals and lecturers. It's perfect preparation for the first internship.

Second year: Academic Program

Luxury Management 

After putting your knowledge to the test with real-life customers and colleagues during your first internship, you will start to further build and refine your management skills.

Third year: Academic Program

Management Practice & Strategic Luxury Leadership

Learn how to lead and strategically direct a luxury business with management modules that focus on leadership behaviors and as key tools to control finances, manage risk, raise capital and oversee supply and distribution channels.

Fourth year: Academic Program

Your transformative learning experience means taking your knowledge from the classroom and applying it to real-world projects, from creating a bespoke luxury event to competing in an Entrepreneurial Challenge.

Master’s in Hospitality Business Leadership

Our MSc in Hospitality Business Leadership will prepare you to lead a high-flying career in the world’s most prestigious international hospitality chains. Offered in Switzerland and London, this program will give you the skills for managing people, operations and business in hotels and hospitality companies.

Master’s in Real Estate, Finance and Hotel Development

This is the only Master’s degree in the world to give you a comprehensive and systematic understanding of real estate, capital markets and global hotel development. Ideal for those wanting to become a chartered surveyor, work for a Real Estate Investment Trust (REIT), fund, bank or asset management team, this program opens the door to the world of real estate finance and hospitality development. Taught exclusively in London.

Master’s in Hospitality, Entrepreneurship and Innovation

This Master’s degree is designed specifically for aspiring or current entrepreneurs, and professionals who own a family business. Perfect also for career switchers, this program enhances entrepreneurial knowledge and strategy, covering the most cutting-edge and relevant business models and technology.

Master’s in Luxury Management and Guest Experience

This Master’s degree will position you perfectly for a career in the luxury sector. Ideal for young talents, career switchers and companies investing in their employees, the intensive courses, immersive learning and real-world internships will take your career and skillset to the next level.