Bachelor of Science in Marketing - Product Management Track 48 months Undergraduate Program By Fordham University |Top Universities
Home Universities Fordham University Bachelor of Science in Marketing - Product Management Track

Bachelor of Science in Marketing - Product Management Track

Request More Details Shortlist
Shortlist
Program Duration

48 monthsProgram duration

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

We designed the marketing major for creative thinkers with broad interests-key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and mathematics. You’ll study distribution, pricing, and preparation of goods and services. And you’ll develop the communications tools you need to reach people. Our program is loaded with opportunities to apply the concepts you learn. The leadership program brings marketing executives to Fordham to work with you on everything from case studies to job fairs. You can travel to Kenya in our Fair Trade course to meet artisans and manufacturers whose products you’ll market and sell in the U.S. You’ll learn more than marketing here. You’ll also study philosophy, theology, literature, languages, ethics, mathematics, science, and the performing arts through Fordham’s common core curriculum, the centerpiece of our liberal arts education. You’ll graduate with a marketing degree well prepared for a range of careers in: Advertising Brand and product management Direct and interactive marketing Market research Marketing careers in service industries Public relations Retailing Sales and sales management

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

We designed the marketing major for creative thinkers with broad interests-key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and mathematics. You’ll study distribution, pricing, and preparation of goods and services. And you’ll develop the communications tools you need to reach people. Our program is loaded with opportunities to apply the concepts you learn. The leadership program brings marketing executives to Fordham to work with you on everything from case studies to job fairs. You can travel to Kenya in our Fair Trade course to meet artisans and manufacturers whose products you’ll market and sell in the U.S. You’ll learn more than marketing here. You’ll also study philosophy, theology, literature, languages, ethics, mathematics, science, and the performing arts through Fordham’s common core curriculum, the centerpiece of our liberal arts education. You’ll graduate with a marketing degree well prepared for a range of careers in: Advertising Brand and product management Direct and interactive marketing Market research Marketing careers in service industries Public relations Retailing Sales and sales management

Admission requirements

7+
Other English language requirements: Paper-based TOEFL of 575 or higher ; CAE (Cambridge English Advanced) score of 67 or higher ; PTE-A (Pearson Test of English-Academic) of 62 or higher.
Jan-2000

Tuition fee and scholarships

Domestic Students

0 USD
-

International Students

0 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

banner
download_icon Download Scholarship Guide

More programs from the university

Learn where you live. Live where you learn.

New York is your campus. Fordham is your school. Our residence halls are your home. The sense of community that shapes so much of your college experience starts from the moment you move in, meet your roommates for the first time, and figure out where to put your family photos.

Student housing is guaranteed for four years for students at both Rose Hill and Lincoln Center; housing options include dorm-style single, double, and triple rooms, as well as apartments and suites.

Arts and Humanities (7)

B.A. Degree in Art History

::type_cta_button:: View Details

B.A. Degree in Classical Civilization

::type_cta_button:: View Details

B.A. Degree in Classical Languages

::type_cta_button:: View Details

B.A. Degree in Comparative Literature

::type_cta_button:: View Details

B.A. Degree in French Language and Literature

::type_cta_button:: View Details

B.A. Degree in German Language and Literature

::type_cta_button:: View Details

B.A. Degree in Italian Language and Literature

::type_cta_button:: View Details

B.A. Degree in Latin American and Latino Studies

::type_cta_button:: View Details

B.A. Degree in Medieval Studies

::type_cta_button:: View Details

B.A. Degree in Music

::type_cta_button:: View Details

B.A. Degree in Philosophy

::type_cta_button:: View Details

B.A. Degree in Religious Studies

::type_cta_button:: View Details

B.A. Degree in Spanish Language and Literature

::type_cta_button:: View Details

B.A. Degree in Theatre - Design and Production Concentration

::type_cta_button:: View Details

B.A. Degree in Theatre - Directing Concentration

::type_cta_button:: View Details

B.A. Degree in Theatre - Performance Concentration

::type_cta_button:: View Details

B.A. Degree in Theatre - Playwriting Concentration

::type_cta_button:: View Details

B.A. Degree in Theology - Biblical Studies

::type_cta_button:: View Details

B.A. Degree in Theology - Historical Theology

::type_cta_button:: View Details

B.A. Degree in Theology - Systematic Theology

::type_cta_button:: View Details

B.A. Degree in Urban Studies

::type_cta_button:: View Details

B.A. Degree in Visual Arts - Architecture

::type_cta_button:: View Details

B.A. Degree in Visual Arts - Film and Video

::type_cta_button:: View Details

B.A. Degree in Visual Arts - Graphic Design

::type_cta_button:: View Details

B.A. Degree in Visual Arts - Painting and Drawing

::type_cta_button:: View Details

B.A. Degree in Visual Arts - Photography

::type_cta_button:: View Details

Bachelor of Fine Arts (B.F.A.) Degree in dance

::type_cta_button:: View Details
View All

Accounting Information Systems

::type_cta_button:: View Details

Accounting: Public Accountancy (150-credit)

::type_cta_button:: View Details

Accounting: Public Accounting (120-credit)

::type_cta_button:: View Details

Applied Accounting and Finance

::type_cta_button:: View Details

B.A. Degree in Economics

::type_cta_button:: View Details

Bachelor of Science in Business Administration - Accounting Concentration

::type_cta_button:: View Details

Bachelor of Science in Business Administration - Business Economics Concentration

::type_cta_button:: View Details

Bachelor of Science in Business Administration - Entrepreneurship Concentration

::type_cta_button:: View Details

Bachelor of Science in Business Administration - Finance Concentration

::type_cta_button:: View Details

Bachelor of Science in Business Administration - Management Systems Concentration

::type_cta_button:: View Details

Bachelor of Science in Business Administration - Marketing Concentration

::type_cta_button:: View Details

Bachelor of Science in Global Business - Digital media and technology

::type_cta_button:: View Details

Bachelor of Science in Global Business - Global finance and business economics

::type_cta_button:: View Details

Bachelor of Science in Global Business - Management, with a focus on health care

::type_cta_button:: View Details

Bachelor of Science in Global Business - Marketing, with a focus on consumer insight

::type_cta_button:: View Details

Bachelor of Science in Marketing - Advertising Track

::type_cta_button:: View Details

Bachelor of Science in Marketing - Cutting-Edge Concentration

::type_cta_button:: View Details

Bachelor of Science in Marketing - International Track

::type_cta_button:: View Details

Bachelor of Science in Marketing - Market Research Track

::type_cta_button:: View Details

Bachelor of Science in Marketing - Product Management Track

::type_cta_button:: View Details

Business Administration (paired with a primary concentration)

::type_cta_button:: View Details

Finance

::type_cta_button:: View Details

Global Business (paired with a primary concentration)

::type_cta_button:: View Details

Marketing

::type_cta_button:: View Details
View All

B.A. Degree in Computer Science

::type_cta_button:: View Details

B.A. Degree in Information Science

::type_cta_button:: View Details

B.S. Degree in Computer Science

::type_cta_button:: View Details

B.S. Degree in Information Science

::type_cta_button:: View Details

Bachelor of Science in Business Administration - Information Systems Concentration

::type_cta_button:: View Details

Bachelor of Science in Information Systems - Business Analytics Track

::type_cta_button:: View Details

Bachelor of Science in Information Systems - Digital Business Innovation Track

::type_cta_button:: View Details

Bachelor of Science in Information Systems - Enterprise Architecture Track

::type_cta_button:: View Details

Information Systems

::type_cta_button:: View Details
View All

B.S. Degree in Integrative Neuroscience - Cell and Molecular Track

::type_cta_button:: View Details

B.S. Degree in Integrative Neuroscience - Cognitive Track

::type_cta_button:: View Details

B.S. Degree in Integrative Neuroscience - Systems and Computational Track

::type_cta_button:: View Details

B.S. Degree in Psychology

::type_cta_button:: View Details

B.A. Degree in Mathematics

::type_cta_button:: View Details

B.A. Program in Mathematics/Economics

::type_cta_button:: View Details

B.S. Degree in Chemistry

::type_cta_button:: View Details

B.S. Degree in Engineering Physics - Biomedical Concentration

::type_cta_button:: View Details

B.S. Degree in Engineering Physics - Electrical Concentration

::type_cta_button:: View Details

B.S. Degree in Engineering Physics - Mechanical Concentration

::type_cta_button:: View Details

B.S. Degree in Environmental Science

::type_cta_button:: View Details

B.S. Degree in General Science

::type_cta_button:: View Details

B.S. Degree in Mathematics - Applied Mathematics

::type_cta_button:: View Details

B.S. Degree in Mathematics - Pure Mathematics

::type_cta_button:: View Details
View All

B.S. Degree in Applied Accounting and Finance

::type_cta_button:: View Details

Bachelor of Science in Finance - Alternative Investments

::type_cta_button:: View Details

Bachelor of Science in Finance - Value Investing

::type_cta_button:: View Details

Bachelor of Science in Public Accountancy

::type_cta_button:: View Details

Bachelor of Science in Public Accounting

::type_cta_button:: View Details

B.A. Degree in African and African American studies

::type_cta_button:: View Details

B.A. Degree in American Studies

::type_cta_button:: View Details

B.A. Degree in Anthropology

::type_cta_button:: View Details

B.A. Degree in Communication and Media Studies - Film Concentration

::type_cta_button:: View Details

B.A. Degree in Communication and Media Studies - Journalism Concentration

::type_cta_button:: View Details

B.A. Degree in Communication and Media Studies - Media, Culture and Society Concentration

::type_cta_button:: View Details

B.A. Degree in Communication and Media Studies - New Media / Participatory Media Concentration

::type_cta_button:: View Details

B.A. Degree in Communication and Media Studies - Television / Radio Concentration

::type_cta_button:: View Details

B.A. Degree in French Area Studies

::type_cta_button:: View Details

B.A. Degree in German Studies

::type_cta_button:: View Details

B.A. Degree in International Political Economy

::type_cta_button:: View Details

B.A. Degree in Italian Studies

::type_cta_button:: View Details

B.A. Degree in Middle East Studies

::type_cta_button:: View Details

B.A. Degree in Political Science - American Politics

::type_cta_button:: View Details

B.A. Degree in Political Science - Comparative Politics

::type_cta_button:: View Details

B.A. Degree in Political Science - International Politics

::type_cta_button:: View Details

B.A. Degree in Political Science - Political Theory

::type_cta_button:: View Details

B.A. Degree in Sociology

::type_cta_button:: View Details

B.A. Degree in Spanish Studies

::type_cta_button:: View Details

B.A. Degree in Women's Studies

::type_cta_button:: View Details

Bachelor of Arts in Social Work

::type_cta_button:: View Details
View All

Learn where you live. Live where you learn.

New York is your campus. Fordham is your school. Our residence halls are your home. The sense of community that shapes so much of your college experience starts from the moment you move in, meet your roommates for the first time, and figure out where to put your family photos.

Student housing is guaranteed for four years for students at both Rose Hill and Lincoln Center; housing options include dorm-style single, double, and triple rooms, as well as apartments and suites.

Undergrad programs 814