Master of Arts in Integrated Marketing Communication 24 months Postgraduate Program By Emerson College |Top Universities
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Master of Arts in Integrated Marketing Communication

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Program Duration

24 monthsProgram duration

Main Subject Area

Communication and Media StudiesMain Subject Area

Program overview

Main Subject

Communication and Media Studies

Study Level

Masters

Earning a Master’s degree in Integrated Marketing Communication (IMC) from Emerson will give you the tools to understand how consumers think, make decisions, and act on these decisions. You will learn how to use these tools to create strategic, targeted communications that build meaningful connections between consumers and the brands they choose. The IMC program will provide opportunities to work directly with clients, develop solutions to address consumer problems, and create marketing and communication initiatives that build strong bonds between organizations and their markets. As an IMC student, you’ll also have the chance to: Conduct research and analyze data to identify marketing challenges and opportunities Develop marketing and communication plans that connect to measurable business objectives and integrate elements of digital advertising, social media, PR, promotion, branding, direct marketing, and more Customize your program through electives based on your interests and experiences Collaborate and create persuasive presentations that demonstrate how your plans will positively influence an organization’s standing in the markets served

Program overview

Main Subject

Communication and Media Studies

Study Level

Masters

Earning a Master’s degree in Integrated Marketing Communication (IMC) from Emerson will give you the tools to understand how consumers think, make decisions, and act on these decisions. You will learn how to use these tools to create strategic, targeted communications that build meaningful connections between consumers and the brands they choose. The IMC program will provide opportunities to work directly with clients, develop solutions to address consumer problems, and create marketing and communication initiatives that build strong bonds between organizations and their markets. As an IMC student, you’ll also have the chance to: Conduct research and analyze data to identify marketing challenges and opportunities Develop marketing and communication plans that connect to measurable business objectives and integrate elements of digital advertising, social media, PR, promotion, branding, direct marketing, and more Customize your program through electives based on your interests and experiences Collaborate and create persuasive presentations that demonstrate how your plans will positively influence an organization’s standing in the markets served

Admission requirements

7+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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