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At Abu Dhabi University, we deliver our Bachelor of Business Administration in Digital Marketing Communications program for working individuals through schedules designed specifically for you, the busy career professional (Only at Abu Dhabi Campus). Digital... Read more technology has revolutionized the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills to give their companies a leading edge. This program offers an interdisciplinary major, combining traditional marketing courses such as principles of marketing, consumer behavior and marketing research with advanced e-business application design, advertising strategy and social media and e-marketing to prepare you to work excel in this influential industry. You will develop an awareness of the current practices in digital marketing and get first-hand experience of the issues in today’s digital marketing environment. You will be guided through the complex and dynamic nature of digital marketing surrounding the development of creative concepts, digital marketing communication strategies, brand management, market research, digital campaigns, critical analysis and how to measure digital effectiveness. Common across all specializations in the Bachelor of Business Administration programs are courses that will provide you with a solid foundation to communicate effectively, carry out research, understand legal, social, professional and ethical responsibilities in a business environment, apply analytical and critical thinking to business issues, use information technology effectively and understand the dynamics of a complex global business environment. Our program was the first of its kind to be offered in the UAE and, due to the fast-paced digital world, it undergoes a rigorous process of continual improvement to ensure it stays relevant.Read less
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
At Abu Dhabi University, we deliver our Bachelor of Business Administration in Digital Marketing Communications program for working individuals through schedules designed specifically for you, the busy career professional (Only at Abu Dhabi Campus). Digital... Read more technology has revolutionized the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills to give their companies a leading edge. This program offers an interdisciplinary major, combining traditional marketing courses such as principles of marketing, consumer behavior and marketing research with advanced e-business application design, advertising strategy and social media and e-marketing to prepare you to work excel in this influential industry. You will develop an awareness of the current practices in digital marketing and get first-hand experience of the issues in today’s digital marketing environment. You will be guided through the complex and dynamic nature of digital marketing surrounding the development of creative concepts, digital marketing communication strategies, brand management, market research, digital campaigns, critical analysis and how to measure digital effectiveness. Common across all specializations in the Bachelor of Business Administration programs are courses that will provide you with a solid foundation to communicate effectively, carry out research, understand legal, social, professional and ethical responsibilities in a business environment, apply analytical and critical thinking to business issues, use information technology effectively and understand the dynamics of a complex global business environment. Our program was the first of its kind to be offered in the UAE and, due to the fast-paced digital world, it undergoes a rigorous process of continual improvement to ensure it stays relevant.Read less
Admission Requirements
36+
154+
24+
5+
61+
Foreign curriculum or curriculum which does not follow the UAE curriculum are required to submit an Equivalency Letter issued by the UAE Ministry of Education. All students apply for College of Business are required to pass in a personal interview set by the College of Business.
4 Years
Jan
Feb
Tuition fees
Domestic
40,915 USD
International
40,915 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Business Administration in Digital Marketing Communications
Abu Dhabi Campus, Abu Dhabi, United Arab Emirates
48 monthsProgram duration
40,915 USDTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Digital...
Read more technology has revolutionized the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills to give their companies a leading edge.
This program offers an interdisciplinary major, combining traditional marketing courses such as principles of marketing, consumer behavior and marketing research with advanced e-business application design, advertising strategy and social media and e-marketing to prepare you to work excel in this influential industry. You will develop an awareness of the current practices in digital marketing and get first-hand experience of the issues in today’s digital marketing environment.
You will be guided through the complex and dynamic nature of digital marketing surrounding the development of creative concepts, digital marketing communication strategies, brand management, market research, digital campaigns, critical analysis and how to measure digital effectiveness.
Common across all specializations in the Bachelor of Business Administration programs are courses that will provide you with a solid foundation to communicate effectively, carry out research, understand legal, social, professional and ethical responsibilities in a business environment, apply analytical and critical thinking to business issues, use information technology effectively and understand the dynamics of a complex global business environment.
Our program was the first of its kind to be offered in the UAE and, due to the fast-paced digital world, it undergoes a rigorous process of continual improvement to ensure it stays relevant. Read less
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Digital...
Read more technology has revolutionized the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills to give their companies a leading edge.
This program offers an interdisciplinary major, combining traditional marketing courses such as principles of marketing, consumer behavior and marketing research with advanced e-business application design, advertising strategy and social media and e-marketing to prepare you to work excel in this influential industry. You will develop an awareness of the current practices in digital marketing and get first-hand experience of the issues in today’s digital marketing environment.
You will be guided through the complex and dynamic nature of digital marketing surrounding the development of creative concepts, digital marketing communication strategies, brand management, market research, digital campaigns, critical analysis and how to measure digital effectiveness.
Common across all specializations in the Bachelor of Business Administration programs are courses that will provide you with a solid foundation to communicate effectively, carry out research, understand legal, social, professional and ethical responsibilities in a business environment, apply analytical and critical thinking to business issues, use information technology effectively and understand the dynamics of a complex global business environment.
Our program was the first of its kind to be offered in the UAE and, due to the fast-paced digital world, it undergoes a rigorous process of continual improvement to ensure it stays relevant. Read less
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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