Bachelor of Science in Communication and Media Sciences Concentrations in: Integrated Strategic Communications Undergraduate Program By Zayed University |Top Universities

Bachelor of Science in Communication and Media Sciences Concentrations in: Integrated Strategic Communications

Tuitionfee

681 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

Communication and Media StudiesMain Subject Area

Program overview

Main Subject

Communication and Media Studies

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

The curriculum followed by students who in Communication and Media Sciences broadly educates them in the arts, humanities, social sciences, and applied sciences, as well as in the professional crafts of written, oral, and visual communication. Students are well-prepared to put words, visuals, and sound together in ways that are meaningful, effective, aesthetically pleasing, and interesting.
All concentrations take introductory courses in Media History, Media and Cultural Criticism, Media Storytelling, Media Ethics, Applied Digital Communication, and Public Speaking and Persuasion, as well as advanced courses in Communication and Media Research and Analysis, Media Law, and Internship.
 Rather than focusing on one form or medium of communication, students study a variety of media and technologies, including audio, video, web, multi-media, and print. This approach provides a distinctive integration of instruction and practical applications.
The academic program follows the model of programs accredited by the International Advertising Association, the Accrediting Council on Education in Journalism and Mass Communication, and the Public Relations Society of America. This ensures a broad liberal arts education and depth in understanding and applying professional principles, skills, and competencies. This model makes Zayed University’s Communication and Media Sciences program unique to the United Arab Emirates and to the Middle East.

Integrated Strategic Communications:


(this concentration is accredited by the International Advertising Association) Integrated Strategic Communications describes the integration of the well-established fields of Public Relations, Advertising, Promotion, and Marketing. Integrated Strategic Communications involves the planning and execution of communication programs, campaigns, and messages in order to create coordinated and consistent communication strategies and tactics for public and private corporations that address the complex needs of clients in the 21st century. Graduates in Integrated Strategic Communications are well suited for professional positions in advertising, public relations, community relations, customer service, event planning and promotions, client servicing, and media planning as well as for careers in government and corporate communications. Upon graduation, students qualify for the International Advertising Association (IAA) Diploma in Marketing Communications if they meet certain course requirements.

Program overview

Main Subject

Communication and Media Studies

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

The curriculum followed by students who in Communication and Media Sciences broadly educates them in the arts, humanities, social sciences, and applied sciences, as well as in the professional crafts of written, oral, and visual communication. Students are well-prepared to put words, visuals, and sound together in ways that are meaningful, effective, aesthetically pleasing, and interesting.
All concentrations take introductory courses in Media History, Media and Cultural Criticism, Media Storytelling, Media Ethics, Applied Digital Communication, and Public Speaking and Persuasion, as well as advanced courses in Communication and Media Research and Analysis, Media Law, and Internship.
 Rather than focusing on one form or medium of communication, students study a variety of media and technologies, including audio, video, web, multi-media, and print. This approach provides a distinctive integration of instruction and practical applications.
The academic program follows the model of programs accredited by the International Advertising Association, the Accrediting Council on Education in Journalism and Mass Communication, and the Public Relations Society of America. This ensures a broad liberal arts education and depth in understanding and applying professional principles, skills, and competencies. This model makes Zayed University’s Communication and Media Sciences program unique to the United Arab Emirates and to the Middle East.

Integrated Strategic Communications:


(this concentration is accredited by the International Advertising Association) Integrated Strategic Communications describes the integration of the well-established fields of Public Relations, Advertising, Promotion, and Marketing. Integrated Strategic Communications involves the planning and execution of communication programs, campaigns, and messages in order to create coordinated and consistent communication strategies and tactics for public and private corporations that address the complex needs of clients in the 21st century. Graduates in Integrated Strategic Communications are well suited for professional positions in advertising, public relations, community relations, customer service, event planning and promotions, client servicing, and media planning as well as for careers in government and corporate communications. Upon graduation, students qualify for the International Advertising Association (IAA) Diploma in Marketing Communications if they meet certain course requirements.

Admission requirements

24+
5+
71+
Aug

Tuition fee and scholarships

Domestic Students

681 USD
-

International Students

681 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

banner
download_icon Download Scholarship Guide

More programs from the university

We offer over 20 undergraduate degrees at Zayed University across our seven University Colleges, including the College of Arts and Creative Enterprises, College of Business, College of Communication and Media Sciences, College of Education, College of Natural and Health Sciences, College Humanities and Social Sciences and College of Technological Innovation.


Entry requirements
If you’re an international student who would like to apply to study at Zayed University, you’ll need to provide two letters of recommendation and a personal statement outlining your desire to study at the university. Any education certificates earned outside UAE should also be attested by the U.A.E Ministry of Education.


Tuition fees

Tuition fees for international students at undergraduate level are AED2,500 (~US$680) per credit hour, which can be paid in three separate installments throughout the year. To help with the cost of tuition fees, there are undergraduate scholarships available for international students, including the Undergraduate Merit Scholarship


Application process

To apply to study an undergraduate degree at Zayed University, you should fill out the necessary application form, pay a non-refundable application fee of AED262.50 (~US$71), and make sure that you’re able to provide evidence of completing the Student Visa Request Form.

At Zayed University, we offer a number of postgraduate degree programs, including the EMBA, Master of Science (MSc), Master of Education in Educational Leadership and Administration, Master of Arts in Communication Concentration in Strategic Public Relations (MA).

Entry requirements

To apply to Zayed University as an international student, you must:  

  • Provide an official transcript of your degree which states when it was awarded
  • Have a letter from the Ministry of Higher Education recognizing your degree in the U.A.E. if it was earned at a foreign university
  • Have an IELTS (Academic) overall band score of not less than 6.0 (The College of Education requires minimum sub scores no less than 5.0), or an internet-based TOEFL total score of not less than 79 iBT.


You should also provide two letters of recommendation, as well as an up-to-date CV in English demonstrating your professional work experience and education milestones.

For those who applying to the College of Education, two 250-word essays are also required. Those who wish to apply to study the MA in Communications, or the MA in Diplomacy and International Studies will need to provide a writing sample in English.


Tuition fees


The cost of tuition fees range between AED128,000 (~US$34,853) and AED84,000 (~US$22,872) depending on postgraduate degree. For more information about the cost of the postgraduate program that you’re interested in, please visit our website.
There are also postgraduate scholarships for international students to help with the cost of tuition fees.

Application process


International students will need to complete, sign and submit the online Application for Graduate Program Admission, pay a non-refundable application fee of AED420 (~US$114), as well as provide a copy of your passport and a passport-size photo. If your application is successful, you’ll be invited to attend a personal interview, or a video conference interview with the Graduate Program Admissions Committee to assess whether the program is right for you, and whether you’re right for the program.

Undergrad programs 1203