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The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world. The curriculum of the major provides students with a firm base in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management.
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world. The curriculum of the major provides students with a firm base in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
John Cabot University in Rome, Italy, is a four-year American liberal arts university that offers students from over 75 countries the opportunity to study at a modern American institution while living in the Eternal City. We are accredited by the Middle States Commission on Higher Education, ensuring that our degrees are recognized in the United States and around the world. Our students benefit from small class sizes, internship opportunities with top multinational companies and international organizations, athletics student-led clubs, and have the chance to participate in JCU’s Direct Exchange Program with leading universities across the Americas, Africa, the Middle East, Asia, and Europe.
John Cabot University’s Center for Graduate Studies is the hub for the University’s graduate programs. It provides classrooms, study areas, and support for graduate students and faculty. It is located in the heart of Trastevere, adjacent to John Cabot’s Guarini Campus, which houses the Frohring Library, computer labs, the Lemon Tree Courtyard, the Aula Magna Regina, and classrooms.
BA in Marketing
Guarini Campus , Rome, Italy
48 monthsProgram duration
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
John Cabot University in Rome, Italy, is a four-year American liberal arts university that offers students from over 75 countries the opportunity to study at a modern American institution while living in the Eternal City. We are accredited by the Middle States Commission on Higher Education, ensuring that our degrees are recognized in the United States and around the world. Our students benefit from small class sizes, internship opportunities with top multinational companies and international organizations, athletics student-led clubs, and have the chance to participate in JCU’s Direct Exchange Program with leading universities across the Americas, Africa, the Middle East, Asia, and Europe.
Arts and Humanities (4)
BA in Art History
BA in Classical Studies
BA in English Literature
BA in History
BA in Humanistic Studies
BA in Italian Studies
Business and Management (4)
BA in Business Administration
BA in Economics and Finance
BA in International Business
BA in Marketing
Life Sciences and Medicine (4)
BA in Psychological Science
Social Sciences and Management (4)
BA in Communications
BA in International Affairs
BA in Political Science
John Cabot University’s Center for Graduate Studies is the hub for the University’s graduate programs. It provides classrooms, study areas, and support for graduate students and faculty. It is located in the heart of Trastevere, adjacent to John Cabot’s Guarini Campus, which houses the Frohring Library, computer labs, the Lemon Tree Courtyard, the Aula Magna Regina, and classrooms.
Arts and Humanities (2)
MA in Art History
Social Sciences and Management (2)
MA in International Affairs