BA in Marketing 48 months Undergraduate Program By John Cabot University |Top Universities
Program Duration

48 monthsProgram duration

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world. The curriculum of the major provides students with a firm base in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management.

Program overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world. The curriculum of the major provides students with a firm base in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management.

Admission requirements

85+
6+
180+
58+
Jan
May

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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More programs from the university

John Cabot University in Rome, Italy, is a four-year American liberal arts university that offers students from over 75 countries the opportunity to study at a modern American institution while living in the Eternal City. We are accredited by the Middle States Commission on Higher Education, ensuring that our degrees are recognized in the United States and around the world. Our students benefit from small class sizes, internship opportunities with top multinational companies and international organizations, athletics student-led clubs, and have the chance to participate in JCU’s Direct Exchange Program with leading universities across the Americas, Africa, the Middle East, Asia, and Europe.

John Cabot University’s Center for Graduate Studies is the hub for the University’s graduate programs. It provides classrooms, study areas, and support for graduate students and faculty. It is located in the heart of Trastevere, adjacent to John Cabot’s Guarini Campus, which houses the Frohring Library, computer labs, the Lemon Tree Courtyard, the Aula Magna Regina, and classrooms. 

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