Bachelor of Arts in Fashion Media

SMU’s Fashion Media program prepares students to enter the growing field of fashion media, an increasingly significant segment of the trillion-dollar international fashion industry. Fashion media careers include opportunities in journalism, blogging, social media, public relations and event planning, styling and fashion photography. The fashion world has embraced social media, creating jobs for young media students with this skill set, while the rapid growth of fashion blogging has added another dimension to traditional fashion media formats. SMU’s Fashion Media program equips students with solid writing and critical thinking skills as well as the high-demand digital media skills that will make them competitive in today’s job market. Core fashion coursework emphasizes specialized study in fashion history and design theory as well as the economics of the fashion industry. The Fashion Media program is housed in SMU’s Division of Journalism. Students can earn either a major, comprising 37 hours of coursework, or a minor, with 19 hours. The majority of Fashion Media courses are taught in Meadows divisions including Journalism, Communication Studies, Advertising, Film & Media Arts, Art (Photography), and Art History. Dallas’ profile as a fashion center offers a rich laboratory in which SMU’s Fashion Media students can sharpen their skills. One-credit-hour professional internships are available to all Fashion Media students as part of their coursework. Up to three hours of internship credit may be counted toward degree requirements for the major, however. Students must declare as a Fashion Media major/minor before they will be allowed to complete an internship for credit. All internships are taken on a Pass/Fail basis only.