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The study of public relations at Fairfield University focuses on clear, effective and ethical communication that creates change and advocates for those with the least access to wider audiences. The study of public relations is not simply about press releases... Read more
The study of public relations at Fairfield University focuses on clear, effective and ethical communication that creates change and advocates for those with the least access to wider audiences. The study of public relations is not simply about press releases or ?spin,? but instead about understanding how various communication channels and platforms are used to effectively communicate. Public Relations at Fairfield University is concerned with ethical argument and advocacy, clear writing, understanding interpersonal relationships, and thinking critically about how to shape stories aimed at specific stakeholders. By completing a major in public relations students will be able to (1) Apply the principles of primary and secondary research to public relations situations (2) Apply basic public relations theories and principles to practice (3) Create effect public relations plans across media platforms utilizing clear and effective writing (4) Deliver clear and effective presentations (5) Create ethically sound and socially responsible public relations plans (6) Synthesize broader liberal arts knowledge in the service of public relations plans (7) Identify optimal means of communication across various media platforms and channels, audience and situational context (8) Critically evaluate the work of others for clarity, appropriate style, ethical soundness and sensitivity.Read less
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
The study of public relations at Fairfield University focuses on clear, effective and ethical communication that creates change and advocates for those with the least access to wider audiences. The study of public relations is not simply about press releases... Read more
The study of public relations at Fairfield University focuses on clear, effective and ethical communication that creates change and advocates for those with the least access to wider audiences. The study of public relations is not simply about press releases or ?spin,? but instead about understanding how various communication channels and platforms are used to effectively communicate. Public Relations at Fairfield University is concerned with ethical argument and advocacy, clear writing, understanding interpersonal relationships, and thinking critically about how to shape stories aimed at specific stakeholders. By completing a major in public relations students will be able to (1) Apply the principles of primary and secondary research to public relations situations (2) Apply basic public relations theories and principles to practice (3) Create effect public relations plans across media platforms utilizing clear and effective writing (4) Deliver clear and effective presentations (5) Create ethically sound and socially responsible public relations plans (6) Synthesize broader liberal arts knowledge in the service of public relations plans (7) Identify optimal means of communication across various media platforms and channels, audience and situational context (8) Critically evaluate the work of others for clarity, appropriate style, ethical soundness and sensitivity.Read less
Admission Requirements
7+
Jan-2000
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
BA in Public Relations
1073 North Benson Road, Fairfield, United States
48 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Read more
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Read more
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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