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The study of public relations at Fairfield University focuses on clear, effective and ethical communication that creates change and advocates for those with the least access to wider audiences. The study of public relations is not simply about press releases or ?spin,? but instead about understanding how various communication channels and platforms are used to effectively communicate. Public Relations at Fairfield University is concerned with ethical argument and advocacy, clear writing, understanding interpersonal relationships, and thinking critically about how to shape stories aimed at specific stakeholders. By completing a major in public relations students will be able to (1) Apply the principles of primary and secondary research to public relations situations (2) Apply basic public relations theories and principles to practice (3) Create effect public relations plans across media platforms utilizing clear and effective writing (4) Deliver clear and effective presentations (5) Create ethically sound and socially responsible public relations plans (6) Synthesize broader liberal arts knowledge in the service of public relations plans (7) Identify optimal means of communication across various media platforms and channels, audience and situational context (8) Critically evaluate the work of others for clarity, appropriate style, ethical soundness and sensitivity.
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
The study of public relations at Fairfield University focuses on clear, effective and ethical communication that creates change and advocates for those with the least access to wider audiences. The study of public relations is not simply about press releases or ?spin,? but instead about understanding how various communication channels and platforms are used to effectively communicate. Public Relations at Fairfield University is concerned with ethical argument and advocacy, clear writing, understanding interpersonal relationships, and thinking critically about how to shape stories aimed at specific stakeholders. By completing a major in public relations students will be able to (1) Apply the principles of primary and secondary research to public relations situations (2) Apply basic public relations theories and principles to practice (3) Create effect public relations plans across media platforms utilizing clear and effective writing (4) Deliver clear and effective presentations (5) Create ethically sound and socially responsible public relations plans (6) Synthesize broader liberal arts knowledge in the service of public relations plans (7) Identify optimal means of communication across various media platforms and channels, audience and situational context (8) Critically evaluate the work of others for clarity, appropriate style, ethical soundness and sensitivity.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
BA in Public Relations
1073 North Benson Road, Fairfield, United States
48 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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