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Bachelor of Science in Marketing and Brand Management is a four-year degree programme, offering knowledge and skills in marketing operation and brand management, in both physical and digital format. The programme aims at preparing learners for their future... Read more careers in the marketing industry with upward developing potential, via 1) preparing learners with business basics such as accounting, economics, language and communication skills, and digital competence; 2) cultivating problem identifying and solving skills in the marketing and brand management settings; 3) developing a sustainable, innovative and strategic way of thinking in the marketing and brand management context. Upon graduation, the learners will be able to operate and manage a brand in a sustainable manner, offer innovative business solutions to clients, and even pursue an entrepreneurial career by developing new brand from scratch where opportunities exist, in tourism destinations. The programme available in both English and Chinese medium, and it adopts a blended learning mode, integrating theoretical learning in classrooms and practical learning in labs and industry operational sites. In addition, marketing projects with real clients are a shining part of the programme. All students are required to complete a six-month internship programme in or outside Macao in their third year of study. Furthermore, final year students are required to complete a thesis or a capstone project.Read less
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Bachelor of Science in Marketing and Brand Management is a four-year degree programme, offering knowledge and skills in marketing operation and brand management, in both physical and digital format. The programme aims at preparing learners for their future... Read more careers in the marketing industry with upward developing potential, via 1) preparing learners with business basics such as accounting, economics, language and communication skills, and digital competence; 2) cultivating problem identifying and solving skills in the marketing and brand management settings; 3) developing a sustainable, innovative and strategic way of thinking in the marketing and brand management context. Upon graduation, the learners will be able to operate and manage a brand in a sustainable manner, offer innovative business solutions to clients, and even pursue an entrepreneurial career by developing new brand from scratch where opportunities exist, in tourism destinations. The programme available in both English and Chinese medium, and it adopts a blended learning mode, integrating theoretical learning in classrooms and practical learning in labs and industry operational sites. In addition, marketing projects with real clients are a shining part of the programme. All students are required to complete a six-month internship programme in or outside Macao in their third year of study. Furthermore, final year students are required to complete a thesis or a capstone project.Read less
Admission Requirements
59+
5.5+
Candidates must fulfil one of the following criteria: Form 6, Grade 12 graduates or equivalent, OR currently attending Form 6, Grade 12 or equivalent, OR aged 23 or above by 1 September 2024. Mainland China ID card holders should refer to Mainland Applicant webpage.
4 Years
Aug
Tuition fees
Domestic
4,690 USD
International
9,115 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Marketing and Brand Management (delivered in English)
Mong-Há Campus, Macao, Macau SAR
48 monthsProgram duration
9,115 USDTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Read more careers in the marketing industry with upward developing potential, via 1) preparing learners with business basics such as accounting, economics, language and communication skills, and digital competence; 2) cultivating problem identifying and solving skills in the marketing and brand management settings; 3) developing a sustainable, innovative and strategic way of thinking in the marketing and brand management context. Upon graduation, the learners will be able to operate and manage a brand in a sustainable manner, offer innovative business solutions to clients, and even pursue an entrepreneurial career by developing new brand from scratch where opportunities exist, in tourism destinations. The programme available in both English and Chinese medium, and it adopts a blended learning mode, integrating theoretical learning in classrooms and practical learning in labs and industry operational sites. In addition, marketing projects with real clients are a shining part of the programme. All students are required to complete a six-month internship programme in or outside Macao in their third year of study. Furthermore, final year students are required to complete a thesis or a capstone project. Read less
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Read more careers in the marketing industry with upward developing potential, via 1) preparing learners with business basics such as accounting, economics, language and communication skills, and digital competence; 2) cultivating problem identifying and solving skills in the marketing and brand management settings; 3) developing a sustainable, innovative and strategic way of thinking in the marketing and brand management context. Upon graduation, the learners will be able to operate and manage a brand in a sustainable manner, offer innovative business solutions to clients, and even pursue an entrepreneurial career by developing new brand from scratch where opportunities exist, in tourism destinations. The programme available in both English and Chinese medium, and it adopts a blended learning mode, integrating theoretical learning in classrooms and practical learning in labs and industry operational sites. In addition, marketing projects with real clients are a shining part of the programme. All students are required to complete a six-month internship programme in or outside Macao in their third year of study. Furthermore, final year students are required to complete a thesis or a capstone project. Read less
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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