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This course is designed to develop and educate managers, and
to provide the skills necessary to create value for an organization, their
customers, their partners and society at large. Students will acquire the
skills and knowledge required for a career in customer, product, brand and
revenue management, and the skills to research the needs of customers, bring
new and innovative products to market, manage channel partners and manage
customer satisfaction and loyalty. This course emphasizes on providing students
with the skills, theory and practical experience to audit a market, identify
opportunities, and create, implement and manage marketing processes and plans. The
Master of Marketing and Innovation Management is accredited by the Australian
Marketing Institute (AMI).
Program overview
Main Subject
Marketing
Study Level
Masters
This course is designed to develop and educate managers, and
to provide the skills necessary to create value for an organization, their
customers, their partners and society at large. Students will acquire the
skills and knowledge required for a career in customer, product, brand and
revenue management, and the skills to research the needs of customers, bring
new and innovative products to market, manage channel partners and manage
customer satisfaction and loyalty. This course emphasizes on providing students
with the skills, theory and practical experience to audit a market, identify
opportunities, and create, implement and manage marketing processes and plans. The
Master of Marketing and Innovation Management is accredited by the Australian
Marketing Institute (AMI).
Admission Requirements
84+
6+
176+
58+
Jan-2000
Tuition Fee and Scholarships
Domestic Students
41,900 AUD
-
International Students
53,200 AUD
-
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
At Edith Cowan University (ECU), we understand that choosing a career is a challenging and important decision. In determining your area of study, our advice is to consider your interests and ambitions, what motivates you, and what will challenge you. If further guidance is needed, our supportive staff are available to talk to you about what courses may be compatible with your interests, as well as provide information on the different pathways available to you to pursue your ambitions.
ECU provides the ideal learning environment for people to reach their potential. Located in Western Australia, our industry-relevant teaching and research, supportive study environment and award-winning facilities help prepare our students to become valuable contributors to the well-being and sustainability of our communities, both locally and internationally. In addition to developing important academic and professional skills, you will make new and possibly life-long friends, whilst enjoying the welcoming culture and friendly environment.
Obtaining an ECU postgraduate degree is an excellent way to gain further qualifications, expand your range of career options and professional networks, and to better compete in your chosen area of specialisation.
Our higher degree by research courses put you at the cutting edge of your field and can lead to employment within academia or in other professions that draw on research, training and experience. All of ECU’s programs are designed to meet national and international industry standards and requirements. Our teaching staff have extensive industry experience and networks. It’s why ECU students can expect to gain the knowledge, skills and confidence they need to meet the challenges of today’s workplace.
When you take into consideration our extensive range of postgraduate courses, high quality and supportive staff, and entry pathways that recognise your professional experience, you’ll realise that nothing can stop you reaching your potential.
Master of Marketing and Innovation Management
Edith Cowan Joondalup Campus, Joondalup, Australia
53,200 AUDTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Study Level
Masters
Program overview
Main Subject
Marketing
Study Level
Masters
Admission Requirements
Tuition Fee and Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
At Edith Cowan University (ECU), we understand that choosing a career is a challenging and important decision. In determining your area of study, our advice is to consider your interests and ambitions, what motivates you, and what will challenge you. If further guidance is needed, our supportive staff are available to talk to you about what courses may be compatible with your interests, as well as provide information on the different pathways available to you to pursue your ambitions.
ECU provides the ideal learning environment for people to reach their potential. Located in Western Australia, our industry-relevant teaching and research, supportive study environment and award-winning facilities help prepare our students to become valuable contributors to the well-being and sustainability of our communities, both locally and internationally. In addition to developing important academic and professional skills, you will make new and possibly life-long friends, whilst enjoying the welcoming culture and friendly environment.
Arts and Humanities (6)
Bachelor of Arts
Bachelor of Arts (Acting)
Bachelor of Arts (Arts Management)
Bachelor of Arts (Dance)
Bachelor of Arts (Music Theatre)
Bachelor of Arts Honours
Bachelor of Arts/ Bachelor of Science
Bachelor of Design
Bachelor of Music
Bachelor of Performing Arts
Bachelor of Social Science
Business and Management (6)
Bachelor of Commerce
Bachelor of Commerce Professional
Bachelor of Commerce/Bachelor of Psychology
Bachelor of Marketing, Advertising and Public Relations
Engineering and Technology (6)
Bachelor of Aviation
Bachelor of Computer Science
Bachelor of Engineering (Chemical) Honours
Bachelor of Engineering (Civil and Environmental) Honours
Bachelor of Engineering (Civil) Honours
Bachelor of Engineering (Computer Systems) Honours
Bachelor of Engineering (Computer Systems) Honours/Bachelor of Computer Science
Bachelor of Engineering (Electrical Power) Honours
Bachelor of Engineering (Electrical and Renewable Energy) Honours
Bachelor of Engineering (Electronics and Communications) Honours
Bachelor of Engineering (Instrumentation, Control and Automation) Honours
Bachelor of Engineering (Marine and Offshore Engineering) Honours
Bachelor of Engineering (Mechanical) Honours
Bachelor of Engineering (Mechatronics) Honours
Bachelor of Engineering (Mechatronics) Honours/Bachelor of Technology (Motorsports)
Bachelor of Engineering (Naval Architecture) Honours
Bachelor of Engineering (Ocean Engineering) Honours
Bachelor of Engineering (Petroleum Engineering) Honours
Bachelor of Engineering Honours / Bachelor of Science
Bachelor of Engineering Honours/Bachelor of Commerce
Bachelor of Engineering Honours/Bachelor of Laws
Bachelor of Engineering Honours/Bachelor of Science
Bachelor of Engineering Science
Bachelor of Information Technology
Bachelor of Science (Cyber Security)
Bachelor of Science (Security)
Bachelor of Technology (Aeronautical)
Bachelor of Technology (Electronic and Computer Systems)
Bachelor of Technology (Engineering)
Bachelor of Technology (Motorsports)
Life Sciences and Medicine (6)
Bachelor of Psychology
Bachelor of Arts (Psychology and Addiction Studies)
Bachelor of Counselling
Bachelor of Health Science
Bachelor of Medical Science
Bachelor of Psychological Science
Bachelor of Psychology and Counselling
Bachelor of Psychology and Counselling
Bachelor of Psychology, Criminology and Justice
Bachelor of Science
Bachelor of Science (Biological Sciences)
Bachelor of Science (Biomedical Science)
Bachelor of Science (Conservation and Wildlife Biology)
Bachelor of Science (Exercise Science and Rehabilitation)
Bachelor of Science (Nursing Studies)
Bachelor of Science (Nursing)
Bachelor of Science (Occupational Therapy)
Bachelor of Science (Paramedical Science)
Bachelor of Science (Psychology)
Bachelor of Science (Psychology) Honours
Bachelor of Science/Bachelor of Commerce
Bachelor of Speech Pathology
Natural Sciences (6)
Bachelor of Science (Environmental Management)
Bachelor of Science (Marine and Freshwater Biology)
Bachelor of Sustainability
Social Sciences and Management (6)
Bachelor of Arts/Bachelor of Media and Communications
Bachelor of Counter Terrorism Security and Intelligence
Bachelor of Criminology and Justice
Bachelor of Criminology and Justice Honours
Bachelor of Education (Early Childhood Studies)
Bachelor of Education (Primary)
Bachelor of Education (Secondary)
Bachelor of Hospitality and Tourism Management
Bachelor of International Hotel and Resort Management
Bachelor of Laws
Bachelor of Laws (Graduate Entry)
Bachelor of Laws/ Bachelor of Criminology and Justice
Bachelor of Laws/Bachelor of Commerce
Bachelor of Laws/Bachelor of Psychological Science
Bachelor of Laws/Bachelor of Psychology
Bachelor of Media and Communications
Bachelor of Science (Exercise and Sports Science)
Bachelor of Science (Exercise and Sports Science) / Bachelor of Commerce ( Sport Business)
Bachelor of Science (Sports Science and Football)
Bachelor of Social Work
Bachelor of Social Work
Bachelor of Social Work Honours
Bachelor of Sport, Recreation and Event Management
Bachelor of Youth Work
Obtaining an ECU postgraduate degree is an excellent way to gain further qualifications, expand your range of career options and professional networks, and to better compete in your chosen area of specialisation.
Our higher degree by research courses put you at the cutting edge of your field and can lead to employment within academia or in other professions that draw on research, training and experience. All of ECU’s programs are designed to meet national and international industry standards and requirements. Our teaching staff have extensive industry experience and networks. It’s why ECU students can expect to gain the knowledge, skills and confidence they need to meet the challenges of today’s workplace.
When you take into consideration our extensive range of postgraduate courses, high quality and supportive staff, and entry pathways that recognise your professional experience, you’ll realise that nothing can stop you reaching your potential.
Business and Management (5)
Master of Finance and Banking
Master of Marketing and Innovation Management
Master of Professional Accounting
Master of Project Management
Engineering and Technology (5)
Master of Bioinformatics
Master of Computer Science
Master of Cyber Security
Master of Engineering
Master of Management Information Systems
Master of Technology (Petroleum Engineering)
Life Sciences and Medicine (5)
Master of Clinical Nursing (Online)
Master of Counselling and Psychotherapy
Master of Critical Care Paramedicine
Master of Midwifery Practice
Master of Neurological Rehabilitation (Online)
Master of Nurse Education
Master of Nursing
Master of Nursing (Graduate Entry)
Master of Nutrition and Dietetics
Master of Paramedic Practitioner
Master of Psychology
Master of Public Health
Master of Science (Assisted Reproductive Technology)
Natural Sciences (5)
Master of Environmental Management (Online)
Master of Environmental Science
Social Sciences and Management (5)
Master of Communication
Master of Disaster and Emergency Response
Master of Education
Master of Education (Advanced)
Master of Exercise Science (Strength and Conditioning) (Online)
Master of Human Resource Management
Master of International Hospitality Management
Master of Occupational Health and Safety
Master of Professional Communication
Master of Screen Studies
Master of Supply Chain and Logistics Management
Master of Teaching (Early Childhood)
Master of Teaching (Primary)
Master of Teaching (Secondary)
Online/Distance MBA (2)
Master of Business Administration (MBA) Online
Others (2)
Master of Business Administration
Master of Business Administration International